Social Media: A New World


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This presentation was presented for Terex Corporation as a Lunch and Learn on May 26, 2009

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  • Resume & Interviewing Workshop TEREX Corporation - Westport, CT Junior Achievement Job Shadow Day May 6, 2008 Facilitator: Michael T. Holmes Director, Executive Staffing
  • Social Media: A New World

    1. 1. The Social Media Realm Business in a New World
    2. 2. <ul><li>USENET(1979)- The first online server that linked people of similar interest. </li></ul><ul><li>SixDegrees(1999)- First modern social networking site. Unfortunately no one understood the concept. </li></ul><ul><li>Friendster (2002)- Friendster caused a social network boom, and resulted in a self-destruction of the servers due to high traffic. </li></ul>Evolution of Social Media Gossip Print USENET SixDegrees Friendster Overload
    3. 3. Present Day Social Media <ul><li>Currently over 300 known and active social networking sites. </li></ul><ul><li>Social Media has created platforms for communication across barriers easy, and cost efficient. </li></ul><ul><li>Most popular Sites </li></ul><ul><ul><li>Facebook - Social Networking </li></ul></ul><ul><ul><li>MySpace - Social Networking </li></ul></ul><ul><ul><li>LinkedIn - Professional Networking </li></ul></ul><ul><ul><li>Twitter - Real-time status updates </li></ul></ul><ul><ul><li>Flickr - Photo Sharing </li></ul></ul><ul><ul><li>YouTube - Video Sharing </li></ul></ul>
    4. 4. <ul><li>Self-directed Learning </li></ul><ul><li>Self-directed Wealth Creation </li></ul><ul><li>Self-directed Wellness Management </li></ul><ul><li>Self-directed Marketing </li></ul><ul><li>Self-directed Career Acceleration </li></ul>You Always Have Options Hmm…
    5. 5. <ul><li>Facebook currently has over 200 million users. (Predicting upwards of 350 million by 12/09) </li></ul><ul><li>LinkedIn currently has over 35 million professionals creating contacts. </li></ul><ul><li>Advantage </li></ul><ul><ul><li>Create connections </li></ul></ul><ul><ul><li>Increase Branding at minimal cost. </li></ul></ul><ul><ul><li>Easily integrated with other media outlets. </li></ul></ul><ul><li>Disadvantage </li></ul><ul><ul><li>Lose control over information. </li></ul></ul>Facebook/LinkedIn Socializing to build the future. Social and Professional Networking Host Sites.
    6. 6. <ul><li>Advantages </li></ul><ul><ul><li>Real-time Personal or Corporate Status updates. </li></ul></ul><ul><ul><li>Capabilities of utilizing Twitter for direct/indirect marketing with customers or followers. </li></ul></ul><ul><ul><li>An internal communication network. </li></ul></ul><ul><li>Disadvantage </li></ul><ul><ul><li>Can become burdensome everyday activity. </li></ul></ul><ul><ul><li>If not updated regularly, Twitter can be detrimental to Corporate/Personal branding. </li></ul></ul>Twitter Social Microblogging Site (140 Characters Max. Status)
    7. 7. <ul><li>Over 90% of the videos are user generated and simple in structure. </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Great video hosting tool for marketing and promotion. </li></ul></ul><ul><ul><li>User creates a personal or corporate profile containing more information about the videos. </li></ul></ul><ul><ul><li>Easily uploaded to any website, Blog, or Media player. </li></ul></ul><ul><li>Disadvantage </li></ul><ul><ul><li>Comments can be made on the videos that would need to be filtered by the users. </li></ul></ul><ul><ul><li>Videos can easily be stolen and re-edited by third-party users. </li></ul></ul><ul><ul><li>Not much interaction between the users. </li></ul></ul>YouTube Social Video Host site
    8. 8. <ul><li>Similar to the traditional journal/diary. </li></ul><ul><li>51.3 million active blogs worldwide. </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Blogs are personally monitored and currently have no set law/guide to content production. </li></ul></ul><ul><ul><li>Promotes Dialogue through user “comments” and author “responses”. </li></ul></ul><ul><ul><li>Offers an outlet for anyone to voice their opinion about a topic they hold a passion for. </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Can become a double edged sword if the content is not monitored correctly. </li></ul></ul><ul><ul><li>There is a lot of competition in the “Blogosphere” and without consistent activity any blog can fail. </li></ul></ul>Blogs The Online Journal or Diary
    9. 9. Flickr <ul><li>Online photo galleries </li></ul><ul><li>Over 6,300 uploads per minute! </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Quick Photo sharing and uploading. </li></ul></ul><ul><ul><li>Accessible from any computer. </li></ul></ul><ul><ul><li>Easily Embedded onto other sites. </li></ul></ul><ul><ul><li>Compatible with all all major platforms. </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Photos become property of Yahoo and Flickr. </li></ul></ul><ul><ul><li>Photos can easily be stolen and altered. </li></ul></ul>Web Photo/Video Host Site
    10. 10. Feed the Machine <ul><li>Social Media tools to help create a world wide rave. </li></ul>S.E.O
    11. 11. <ul><li>Cost Effective- Social Media is a inexpensive marketing outlet that compliments the hard times we are facing. </li></ul><ul><li>Generational Bridge- Technology has created a gap between Gen Y and previous generations. </li></ul><ul><li>Easily Manageable- Web tools allow for simultaneous site management in a quick/easy fashion. </li></ul><ul><li>Interaction - Allows users to communicate on a broader platform. </li></ul>General Advantages of Social Media
    12. 12. “ Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road” – Stewart Brand