2. Terminology
• Circulation
– How many copies of something has been produced
• Hits
– How many times a webpage has been visited
• Box Office Figures
– How much money a certain film has made at the cinima
• Ratings
– The score something has been rated
• Sales
– How many things have been sold
3. Primary Research
• Definition
– Research You do yourself
– When the audience and researcher are directly in contact
• Advantages
– Allows you to collect the information for your self
• Disadvantages
– Sometimes you might not know exactly what your looking for
• Example
– An Interview
– Focus Groups
– Questionnaires/Surveys
4. Secondary Research
• Definition
– A study already taken
– Using existing research in your own work
• Advantages
– The main research has been done for you
– There are a lot of resources available
• Disadvantages
– The research may be different to what you were looking for
– It may be hard to find
– You have to rely on other peoples work
• Example
– Internet research
– Archive research
5. Quantitative Research
• Definition
– Research you can measure in and put into percentages
• Advantages
– You can clearly see your results
– You can put the results in a format people understand
• Disadvantages
– There's a lot of work involved into putting your results into
numbers
• Example
– TV ratings
– Website hits
– Box Office figures
6. Qualitative Research
• Definition
In depth research that finds out peoples believes/ opinions
• Advantages
Since its an open question, the person answering isn’t
restricted on what they can say
• Disadvantages
It may be difficult to think of some questions to ask
• Example
– Forums
– Reviews
– Discussions
7. Audience Research
• Definition
Any research conducted on an audience
• Advantages
You know exactly what people want
• Disadvantages
You need to research a lot of people to make it fair and
get a clear picture as to what people want.
• Example
– Online questionnaire
–
8. Market Research
• Definition
Gaining information about the customers needs
• Advantages
You have a good idea as to what exactly the customer wants
and you know how to advertise to that specific group.
• Disadvantages
It may be hard to get information if you don’t know where
to look
• Example
– Online
– Questionnaires
9. Production Research
• Definition
The collection and analysis of information for the production of a
product
• Advantages
You'll have a good idea o who you are advertising to and who
exactly the product is for
• Disadvantages
It may be difficult to gain information if you don’t know ware to
look.
• Example
– Reviews
– Forums
– Online
10. Terminology
• Objective
– Research that is not influenced by personal opinions/
believes
• Subjective
– Research that has been influenced by personal
opinions/ believes
• Valid
– Weather the research is able to appropriately answer
the question
• Reliable
– Research that consistently produces good results
11. Harvard Referencing
Name of the film being researched; Superbad
Film; Greg Mottola(September 14, 2007) Superbad
Book; David Goldberg (March 2008) SUPERBAD: SETH'S DRAWINGS
Website; Greg Mottola(September 14, 2007) sonypictures.com/movies/superbad/
(http://www.sonypictures.com/movies/superbad/)
Magazine Article: Richard Corliss(Friday Aug 17 2007) Superbad: A Fine Bromance
(http://content.time.com/time/arts/article/0,8599,1653918,00.html)
