The document summarizes market research conducted to design a new music magazine. It conducted a survey that found the target audience is primarily females aged 15-20 who listen to pop and rock music. Most stream music through YouTube on their phones. Based on these findings, the magazine should have appealing visuals on the cover and inside focused on pop/rock artists, include YouTube links and a mobile app, and cost between £1-2.

1. Market research: music magazines
The purpose of this research is to find out about the target audience style and content of a
new music magazine and I will also find out about the genres people like and how they
listen to music. The method of this research is a primary research survey that I have
constructed using survey monkey and I have gathered qualitative and quantitative research.
I have asked the audience questions such as what attracts them to a music magazine and
how they stream music.
In order to design a magazine it is important to consider the ages of the audience. 7 people
(70%) are ages 15-20 years
old which suggests that I
would need to base my
magazine mainly around
this age range. As this is the
majority, the magazine will
contain aspects that would
appeal to a younger
audience. 1 person (10%)
said that they were 21-25
years old. This suggests that
this is the age that will be
taken into account and a
minority of the magazine
would perhaps appeal to this person. As 2 people (20%) said that they were over the age of
25, this suggests that the magazine would perhaps need to be more of a formal magazine
and would not contain aspects which would appeal to a younger audience; such as colours
and images.
Only 1 (10%) person who answered this survey is a male. This suggests that my magazine
should try and appeal to a
female demographic. This
could be done with the
colour palette and because
30% of the people were over
the age of 20, it means that
a less juvenile approach
would be taken in order to
please the audience. This
means the 9 people (90%)
are female which
automatically means that

2. my magazine will be mostly focused on the female gender. This means that the contents of
my magazine should contain information that would appeal to women such as fashion and
beauty tips. The front covers may be used to show inspirational women or even famous
people who are in the limelight.
This question was a multiple choice question. The people in my sample chose multiple
options and they could choose however many options they wanted. Given than the majority
of people in my survey
are under the age of 20
years old, it is
surprising that nobody
chose hip hop as a
genre of music that
they listen to as hip
hop music is usually
associated with
teenagers. 5 people in
the sample voted for
Rock music as being a
genre of music that
they listen to. This means that my magazine should include a rock type theme which may be
influenced by a rock magazine such as Kerrang! 4 people in the sample said that pop music
was a genre of music that people listen to. Pop themes such as colours and images of pop
singers/bands should be included within my magazine as this will be considering the
audience.
100% of the people I asked in my survey said that they listen to music regularly. This
suggests that
10/10 people listen
to music. It also
suggests that
music is a popular
amongst people
and 10/10 people
listen to music
regularly.

3. Half (50%) of people saidthattheylistenedtomusicfor3-4 hoursthroughoutthe day.3 people said
theylistenedtomusicfor1-2 hoursand 2 people saidthatlistenedtomusicfor6 hours a day or
more.Nobodysaidtheylistened
to musicfor lessthan1 hour.
These resultssuggestthatmusic
ispopularamongstpeople and
the most popularhoursspent
listeningtomusicis3-4 hours.
Thismeansthat to create a music
magazine,Ishouldinclude
featuresthatwill encourage the
people wholistentomusicfor1-
2 hoursto listentomore music.I
coulddo thisbuyincludingcodes
whichwill give the audience one
free songand thiscouldcome
witheachmagazine.Thiswould
be a goodideabecause theywouldbe usingthe code todownloadmusicwhichwilltherefore
encourage themtoread more musicmagazinesandlistentomore music.
4 people saidthattheydoreadmusicmagazinesand5 people saidno.1 personskippedwhichdoes
not give me an accurate overall percentage.However,withthe resultsthatIdidreceive itsuggests
that musicmagazinesare
not popular.Surprisingly,
the majorityof people who
saidthat theydo read
musicmagazinesare aged
15-20 yearsold.This
suggeststhatmusic
magazinesare popular
amongstyoungpeople and
the majority,if notall the
people whosaidnoare
aged25 years andolder.To
encourage the older
audiencestoreadmore
musicmagazines,there shouldbe somethingwhichappealstoolderaudiences.Giveawayssuchas
free concertticketstowatch any artistor band performlive ormaybe giftssuchas a pendrive which
issomethingolderpeople mayuse.

4. The same amountof people toldme thattheystreammusicthroughYouTube and theirmobile
phones.Likewise,verylittle butthe same amountof people toldme thattheystreammusicthrough
SpotifyandiTunes.Thissuggeststo
me that certainplatformswhere
musicisfree to streamand easyto
access ismore popularamongst
people thanplatformssuchas
SpotifyandiTuneswhere youhave
to signup and payfor the
sons/songs.Thissuggests thatI
shouldtake intoconsiderationthat
people prefertostreammusicif it
isfree and eventhoughSpotifyis
free,youstill have tosignupor use
a Facebookaccount inorderto play
musicand eventhen,there are advertsthatthe audience cannotskip.Toencourage people touse
platformssuchas I tunes,there couldbe a prize towinan iTunescard fordifferentamountsof
moneyandyou can winthembyenteringacompetition;thismethodinvolvesthe audienceandnot
onlyencouragesthemtoreadmusicmagazinesbuttheycan use otherplatformssuchas iTunes.
60% of the people toldme thattheyare firstattractedto a magazine bywhatison the front cover.
40% toldme that theyare attracted
to a magazine basedontheir
content. Thisshouldbe takenintoto
considerationwhencreatingmy
musicmagazine asI needto include
an appealingfrontcoverwith
interestingfontsandimages aswell
as contentthat will keepthe people
whoprefermagazineswithgood
contenthappy;thiswill encourage
themto readmy magazine andmake
everyone happy.

5. Thisquestionrevealstome thatthe majorityof the people whoansweredmysurveyenjoyreading
magazines. 8 people (80%) outof the 10 I askedsaidtheylike toread magazines,thismeansthat
20% donot. Thissuggeststome
that whenIam makingmy
magazine Ishouldinclude
featureswhichwill bringnew
audienceswhowouldn’tusually
readmagazinestoread
magazines.Whenlookingatthe
individualresponsesInoticed
that the two people whosaid
theydidn’tlike reading
magazineswere aged15-20 and
26 yearsoldand over.This
suggeststhatmagazinesare
eithertoomature forthe 15-20 year oldor too immature forthe over26 year old.Thissuggeststhat
I shouldcreate a magazine whichappealstoanolder audience aswell ascateringforthe younger
audience,
Thisquestionrevealstome thatthe majorityof the people whoansweredthisquestion saidthat
theywouldbe willing
to pay between
£1.50-£2 for a music
magazine. One person
saidthat theywould
pay £4.99 for a music
magazine andthree
people saidthatthey
wouldpay£0-£1. This
suggeststome thatI
shouldmake my
magazine a costthat
issuitable forall of
the answersandas
the majoritysaidthat theywouldn’tpaymore than£2 for a magazine,Iwill make amagazine prince
between£1and £2.
From lookingatmy results,Ihave gatheredenoughinformationtodecide thatmymagazine should
have the followinginordertoappeal to myaudience:
 Be aimedatprimarilyyoungerpeople agedaround16-17 but alsoto an olderaudience.
 Popand rocks genresof musicto appearinthe magazine.
 Have iconslinkingtoYouTube andevena mobile apprelatingtomusic.
 Create an interestingfrontcoveraswell ascontentswhichwill attractan audience.
 Create a fairprice betweenthe twomostpopularprinces,around£1.50.