Target audience - Music Magazine

1. Target Audience: Questionnaire
Results
Necmiye Oztekin

2. Questionnaire Analysis
I decided to make a questionnaire to gather enough data to determine what
type of magazine I should make. I asked various questions such as their age,
preference of music, features they would prefer in a magazine and many
more, to gather personal opinions. The questionnaire also included questions
on current music magazine, for example the price people are willing to pay
and the current favoured music magazine. This would then allow me to
ensure the best possibility to sell a good magazine for my target audience. I
gathered ten students to participate in this questionnaire, which then I
converted all the information I gathered and entered this into Microsoft Excel;
into pie charts. This can then show the percentages of which was more
popular allowing me to compare the different answers given. It would also
allow me to specify colour schemes accordingly to a specific genre or gender,
dependant on the results, for example if Pop was the favourite genre, the
music magazine may consist or bright colours such as pinks and blues. The
results would then offer me the best factors of producing a music magazine.
Doing this questionnaire I discovered that it would offer me the best
opportunity to produce a music magazine that meets the standards of
potential buyers and ensuring the best outcome I can achieve.

3. What is your gender?
The graph shows the number of people
taking the questionnaire. As shown in the
graph I asked equal numbers of female and
male, this is because it gave me the
opportunity to gather both aspects of their
preferences. The questionnaire would then
contain a diverse selection of both genders
equally. Having an equal amount of both
genders allows me to compare both
genders’ results and if a gender had a
preference over a topic than the other.
50%
50%
Male
Female

4. How old are you?
The graph shows the age of the people
participating in the music magazine
questionnaire. The questionnaire
participants were with various ages,
which allows me to have a diverse
selection of all ages. The questionnaire
consisted of 40% of people aged
between 16 to 18, which would result to
the music magazine targeting this age
group of people since there seems to be
a more liking to a music magazine than
the other ages.
21+
10%
10 to 12
10%
19 to 21
20%
13 to 15
20%
16 to 18
40%

5. What is your favourite genre of music?
The graph shows the various genres
which allowed the person taking the
questionnaire to choose from a wide
variety making the results more equal. As
shown in the results the most popular
genre was Rock. This would then result to
the music magazine to solely focus on this
genre of music because of the results, as I
believe the music magazine may be more
successful, since more people prefer this
type of music.
Other
0%
Alternative
4%
Country
8%
Rock
24%
Rap
4%
Reggae
8%
R&B
8%
Folk
12%
Hip-Hop
12%
Pop
20%

6. What music magazine do you read?
As the results show a diverse selection
for the participants to choose from in
the questionnaire, for a variety of
different genres. As shown in the results
the most read music magazine is Rolling
Stone. This would then allow me to see
aspects of this magazine to include in my
own and discover the unique selling point
that encourage people to purchase this
magazine. It would also allow me to do
more thorough research of this magazine
and key factors of why it is the most
popular.
Classic Rock
5%
Other
5%
Q Magazine
19%
Mojo
14%
NME
9%
Kerrang
19%
Rolling Stone
29%

7. What features would encourage you to
purchase a music magazine?
As the graph shows the results for what
features would encourage people to
purchase a music magazine. These results
would advise me what to include in my
music magazine. The results shows that ‘Up
and coming artists’ were the most popular.
Therefore it is more likely I would be
including this feature in my music magazine
because it would more likely be more
successful in the market.
Poster
21%
Interviews
29%
Reviews
14%
Up and coming Artists
36%

8. How much are you willing to pay for a
music magazine?
These results will allow me to set a
reasonable price for people to purchase
the magazine. It would allow the magazine
pricing not to be set too high or too low.
As the graph shows the pricing people are
most willing to pay is between £1 and
£1.50. It is more likely the music magazine
that I create would be priced between
these figures, as it would be more likely for
people to purchase a reasonable priced
magazine in contrast to an overly priced
music magazine.
£3.00>
0%
£2.50£3.00
7%
£0.50-£0.75
13%
£1.75-£2.00
27%
£0.80-£0.95
20%
£1.00-£1.50
33%

9. Where do you access your music?
This question will allow me to see where
people listen to their music and hopefully
allow me to include recommended sites or
stations according to the genre of the
music magazine. The results show that the
radio is the source most often used when
accessing music. This allows me to research
popular radio stations which links well
with the genre of the music magazine I am
creating. It would encourage people to
read the suggestions inclusive in the
magazine.
TV/ Music
Channels
9%
Radio
29%
Mobile Phone
14%
iPod/ Music Player
24%
YouTube
24%

10. Who would you like featured in the
magazine?
As the results show the majority of the
participants in the questionnaire opted for
unsigned new artists/ bands. This could be
part of the magazine in various ways such
as the front cover of the magazine could
include an unsigned artist/ band to
encourage people to read the magazine. It
would also allow me to research and
discover bands and artists to participate in
the magazine for interviews and up
coming gigs.
Other
13%
Known Artists
37%
Unsigned New Artists/
Bands
50%

11. Conclusion
The music magazine will solely focus on my chosen target audience of sixteen to
eighteen year olds. This is because the results showed that majority of the people
who participated in the questionnaire had shown more of an interest in a music
magazine. This would be an advantage for the magazine because it would increase
chances to appeal to the audience. The music magazine will also focus on the music
genre, rock, as this was also a popular choice from the questionnaire. This will allow
me to recommend radio stations and websites, for music, for this particular genre. It
also allows me to research information on unsigned artists and bands related to this
particular genre, as this was also a highly popular feature from the results in the
questionnaire.
The chosen genre for my music magazine, rock, would not appeal to the younger
generation for kids because of the explicit language and loud instruments used in
this type of music. This is also one of the many reasons why I have chosen sixteen
to eighteen year olds as my target audience because they are accustomed to this
type of music and the use of poor language in songs. Also, the avoidance of
complaints from parents and carers would be less likely as students in this age range
often listen to music with explicit language from popular artists/ bands such as
Pixies, Metallica, Kiss and many more in this type of genre. Recognising the interests
of the readers is important, because magazines are targeted at a mixed target
audience; which I had asked an equal amount of both male and female in my
questionnaire to have diversity in their answers.