Market Research Results
The purpose of this research is to discover what my potential target audience would like to
find in a new music magazine. I have conducted a questionnaire and presented it to ten
participants, which consisted of seven females and three males. I distributed my
questionnaire via email and collected my results to correlate them on a graph. Using a graph
I could compare and contrast my results and so therefore could draw conclusions about what
to include in my music magazine to attract my target audience.
The method I used was an online questionnaire; I used an online questionnaire because it
was easily accessible to my participants and it also was easier to correlate my results and
therefore draw conclusions from it.
I mainly surveyed 16-20 year olds as this particular age group are my ideal and main
target audience to purchase my music magazine and so I am particularly interested in
their responses. I also surveyed some people from an older age group; I did this because I
wanted a varied response to my questions so I could possibly gather a wider audience to
purchase my magazine.
The majority (70%) of participants I surveyed were female, with 30% being male. I
could conclude from this graph that my magazine should be more aimed towards a
Opinion on illegally downloading music
I think that it is necessary for the fact that music is too overpriced and so therefore people
can access music to enjoy.
The Industry has charged too much for years and continues to do so and it is extortionate to
pay so much on ITunes etc.
It's sick (good)
It's good because you don’t have to pay for your music because your music taste could change
it’s easier to do
RUINS THE INDUSTRY MAN
I think it’s wrong and buy all my music from iTunes
It's doesn’t bother me
Not always good quality
Do you download your music illegally?
This pie chart shows how the majority of people I surveyed download their music illegally, this could
be for numerous reasons such as the prices for music being too highly priced or perhaps that
downloading music illegally is easier and also easier to share with other people. However some
people buy their music legally and so therefore in my magazine I will include information about
purchasing new music legally.
Genre listened to most often
Through my survey I can conclude that the majority of participants surveyed enjoy listening to Indie
Rock at 70% and so therefore I will tailor my magazine to an indie rock audience as I have
established that it is the most popular genre and so therefore if I tailor my magazine to have Indie
Rock connotations I will gain a wider target audience. I can also include Indie Rock Artists on the
main cover page such as The Kaiser Chiefs because they are a well-established Indie Rock band and
so my magazine will be identified as a typical Indie Rock magazine.Also Rock and Pop appear to be
popular genres chosen by my participants and so therefore I can include these genres in my music
magazine to attract a wider target audience.
How do you listen to your music?
How do you listen to your music?
Mp3 Player 0
This pie chart shows how my participants most listen to their music via their ipod
and mobile phones. I can then include in my magazine more interactive articles
that the readers of my magazine can access via their mobiles and ipods. From
these results I can also conclude that social media is a prevalent feature as people
can subscribe to social media pages associate to my magazine which would mean
that I would gain a wider audience purchasing my magazine.
From these results I can
conclude that gigs and con
certs aren’t entirely popular
with the people I surveyed
and so therefore although I
will include information about
upcoming gigs and concerts
concerned with my genre of
magazine, I won’t make this a
highly noticeable and
prevalent feature in the issues
of my magazine.
Do you go to gigs/concerts often?
A few times a year
At least once a month
A few times a month
More than five times in a month
Where do you discover new music
Music TV shows
From this pie chart I have concluded that 25% of the people I surveyed discovered new
music from friends and then 22% from music TV shows and so therefore in my magazine I
will include references to music tv shows of similar genres of my magazine such as Kerrang!
Or MTV Rock. 11% of people discover new music from magazines and so therefore my
magazine could feature new bands and artists to become a source of discovering new
What music magazine do you purchase most often
Top of the Pops
Other (please specify
From these results I can conclude that the majority of people I surveyed purchase Kerrang, NME and Q most
often, and so therefore my magazine will contain similar headlines and articles and typefaces to emulate the
success of these other magazines.
How often do you listen to music?
Every couple of weeks
Couple of times a week
From this graph I can
conclude that most
participants listen to
music every day at 70% ,
this provides me with
the information that
music is a prevalent
force in people’s lives
and so therefore my
magazine will have
content which includes
how to discover new
My market research met its aim in helping to provide me with information that people
would like to find in music magazines and also to give me a general idea about the
importance of music in people’s lives and so therefore giving me the idea that I will have an
audience for my magazine based on my results.
Ten people completed my survey giving me a wide range of results as the people I
surveyed included a range of age group and genders and so therefore provided me with a
more accurate representation of what different genders and age groups want to find in
If I was to carry out my questionnaire again I would distribute my magazine towards a more
varied gender group as most of my results were from females and so therefore didn’t
provide me with universal results and my results were more biased to a female audience
for my magazine.
From my results that I have obtained I have decided upon creating an Indie Rock magazine
as this was the most popular genre chosen by the people I surveyed, however Rock and Pop
were also popular genres so my magazine will contain a hybrid of these three genres so
that it can appeal towards a wider target audience. My magazine will contain similar
typefaces, housestyles, such as bold headings and the colour scheme of black, white and
red as these are universal colours.