market research: magazine questionnaire

1. Market research:questionnaire
The purpose of thisquestionnaireistoinformme onwhat the publicprefertosee ina music
magazine.Iwill be usingaprimarysource of date whichconsistsof quantitate andqualitativeresults
as fewpeople statedthere reasons.
Whencollectingmyresultsfrommy
survey90% of the answersfrommy
surveyforage were mostly15-25, while
only10% is 36-45. Thishas helped me
decide mytargetaudience’s age.Formy
magazine mymainfocuswill be a young
target audience asmanypeople atthat
age readmagazines.
70% of the answered fromthe survey
were answeredbyfemaleswhile,30%
were answeredbymale,whichwill help
me decide onthe focuson the target
audience forthe magazine will be female
but still attractingthe male gender.
Whencalculatingmyresultsforgenre,
the most popularoptionwasindie rock,
rock, popand other. Due to these results
my magazine will consistsforthese genres
that are the mostpopularinmy resultsas
theywill the will attractmytarget
audience,andalsowill have varietyof
genrestopeople toreadabout.Quite a
few answerswere qualitativeasfew
people statedwheatgenre theypreferred
inthe otherbox such as soul andjazz.
Age
15-25
26-35
36-45
gender
female
male
other
Genre
indie
pop
heavy mental
rock
r&B
RAP
other

2. Market research:questionnaire
70% of the answerfor the for thisquestion
was yesas 7 out of 10 people read
magazines,while30% don’tas theystated
that itsnot interestingtothem or
everythingisfree onlinenow.
do you read magazines
yes
no
what magazines do you read
NME
Q
Uncut
MixMag
Other
The next question that was asked on the survey was
which magazines do they read, and 80% picked other,
suggestingthey could before heavy mental magazines
and pop magazines. As 10% picked NME which an
alterativemagazine and 10% because Q which is a rock
magazine.
For my magazinethe content will befill with a variety
of different genres such as alterative,rock, pop and
possibleheavy mental.
How often do you read
magazines
Extremely often
very often
moderately
slightly often
not at all
when collectingthese results from my survey,I was impressed by the
results as 50%of the public selected for the survey ticked the slightly
often for readingmagazines suggestingthey only read them when
something eye catchingto them or their favouriteartistis on the
cover.
30% people said that they don’t read them at all suggesting they are
not interested in readingmagazines.
And 20% read the extremely often suggesting that they are fan of
magazines and liketo be keep up to date with the music world.
These results tell me that my magazine has to attractthose who are
extremely often and slightly often and the magazine has to interesting
to them to make them buy the magazine.
what attracts you to a
magazine
colour
font
images
free items
This question in the survey is quite importantfor me to understand what
attracts my chosen target audienceto my magazine.
50% of the public said they likethe free item form the magazine. This
option was the most chosen suggestingthat most of my target audience
and the public prefer havingfree items such as posters,CDs.
40% chose images,this percentage is importantas I have interesting artists
on the cover of the magazine that will attractmy target audience to the
magazines.
10% chose colour and 10% chosefont this shows these arethe least
important to the public and that the font and the colour don’t interest
them, as the most picked boxes were free items and images from a
magazine.
From the results the most important to me will bethe free items and the
images as itkey to attractmy target audiencewith various differentimages
and free items for each new edition. I will be consideringfontas and quite
important aspectto the magazineas I have to choose a font that
represents the genre of the magazine.

3. Market research:questionnaire
Whencollectingmyresults 80% preferred having
theirowncopy,suggestingpeoplelikehaving the
magazine fora keepsake,tohavinga magazine
that’srememberable.
20% prefertoreadmagazinesonline becauseit’s
free andeasyto access. Suggestingasmall amount
off people liketoreadonline asnew technology
youare able to downloadappstoread magazines
online andgetearlyupdatesof new magazines
10% listentomusic5-6 hoursa day
70% listentomusic3-4 hoursa day
20% listentomusic1-2 hoursa day
Withthese resultsit’simportant totargetthose
wholistentomusicquite frequentlynottoones
whoonlylistentomusic1-2 hours a day.
To my mainaimis to targetthose wholistento
music3-4 hoursday,who are music lovers.
Thisquestionis quite importantformymagazine asI
needinterestingartistthat will attractmychosentarget
audience thatare interested.A few people whodidthe
surveypickedmore thanone box whichhashelpedme
decide,whatmymagazine will containandwhowill be
on the frontcoversof the magazine.70% of the public
selectedforthe surveychose othersuggestingthatmanypeople preferdifferentgenresof music
such as rock artistas the artistI’ve writtendownare R&B andpop artist.
would you rather have your
copy of magazine or read it
online
have your own
copy
read it online
how many hours do you
spend listening to music a
day?
1-2 hours
3-4 hours
5-6 hours
what artist do you like?
Ed Sheeran
beyonce
The 1975
Jay-Z
One Direction
other

4. Market research:questionnaire
Overall mysurveyhasbeenverysuccessful withthe resultscollected,aspeoplesanswershave been
veryhelpful withwhatmymagazine will looklike,whatartistwillbe onthe cover,genre of the
magazine,targetaudience andwhatthe magazine hastoofferto the public. The chosengenre that
I’ve selectedformymagazine will be indie,rock,andothergenre magazine tocapture a wide range
of people tobuymymagazine asI’ve got interestinggenre thatmanypeople will like. Mytarget
audience will be 15-25year oldsas 90% tickedthat answer.