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The purpose of this questionnaire is to inform me on what the public prefer to see in a music 
magazine. I will be using a primary source of date which consists of quantitate and qualitative results 
as few people stated there reasons. 
When collecting my results from my 
survey 90% of the answers from my 
survey for age were mostly 15-25, while 
only 10% is 36-45. This has helped me 
decide my target audience’s age. For my 
magazine my main focus will be a young 
target audience as many people at that 
age read magazines. 
70% of the answered from the survey 
were answered by females while, 30% 
were answered by male, which will help 
me decide on the focus on the target 
audience for the magazine will be female 
but still attracting the male gender. 
When calculating my results for genre, 
the most popular option was indie rock, 
rock, pop and other. Due to these results 
my magazine will consists for these genres 
that are the most popular in my results as 
they will the will attract my target 
audience, and also will have variety of 
genres to people to read about. Quite a 
few answers were qualitative as few 
people stated wheat genre they preferred 
in the other box such as soul and jazz. 
Age 
15-25 
26-35 
36-45 
gender 
female 
male 
other 
Genre 
indie 
pop 
heavy mental 
rock 
r&B 
RAP 
other
70% of the answer for the for this question 
was yes as 7 out of 10 people read 
magazines, while 30 % don’t as they stated 
that its not interesting to them or 
everything is free online now. 
do you read magazines 
yes 
no 
what magazines do you read 
NME 
Q 
Uncut 
MixMag 
Other 
The next question that was asked on the survey 
was which magazines do they read, and 80% 
picked other, suggesting they could before heavy 
mental magazines and pop magazines. As 10% 
picked NME which an alterative magazine and 
10% because Q which is a rock magazine. 
For my magazine the content will be fill with a 
variety of different genres such as alterative, rock, 
pop and possible heavy mental. 
How often do you read 
magazines 
Extremely often 
very often 
moderately 
slightly often 
not at all 
when collecting these results from my survey, I was impressed by the 
results as 50% of the public selected for the survey ticked the slightly 
often for reading magazines suggesting they only read them when 
something eye catching to them or their favourite artist is on the 
cover. 
30% people said that they don’t read them at all suggesting they are 
not interested in reading magazines. 
And 20% read the extremely often suggesting that they are fan of 
magazines and like to be keep up to date with the music world. 
These results tell me that my magazine has to attract those who are 
extremely often and slightly often and the magazine has to interesting 
to them to make them buy the magazine. 
what attracts you to a 
magazine 
colour 
font 
images 
free items 
This question in the survey is quite important for me to understand what 
attracts my chosen target audience to my magazine. 
50% of the public said they like the free item form the magazine. This option 
was the most chosen suggesting that most of my target audience and the 
public prefer having free items such as posters, CDs. 
40% chose images, this percentage is important as I have interesting artists 
on the cover of the magazine that will attract my target audience to the 
magazines. 
10% chose colour and 10% chose font this shows these are the least 
important to the public and that the font and the colour don’t interest them, 
as the most picked boxes were free items and images from a magazine. 
From the results the most important to me will be the free items and the 
images as it key to attract my target audience with various different ima ges 
and free items for each new edition. I will be considering font as and quite 
important aspect to the magazine as I have to choose a font that represents 
the genre of the magazine.
When collecting my results 80% preferred having 
their own copy, suggesting people like having the 
magazine for a keep sake, to having a magazine 
that’s remember able. 
20% prefer to read magazines online because it’s 
free and easy to access. Suggesting a small amount 
off people like to read online as new technology 
you are able to download apps to read magazines 
online and get early updates of new magazines 
10% listen to music 5-6 hours a day 
70% listen to music 3-4 hours a day 
20% listen to music 1-2 hours a day 
This question is quite important for my magazine as 
I need interesting artist that will attract my chosen 
target audience that are interested. A few people 
who did the survey picked more than one box 
which has helped me decide, what my magazine 
will contain and who will be on the front covers of 
the magazine. 70% of the public selected for the 
survey chose other suggesting that many people 
prefer different genres of music such as rock artist 
as the artist I’ve written down are R&B and pop 
artist. 
would you rather have your 
copy of magazine or read it 
online 
have your own 
copy 
read it online 
how many hours do you 
spend listening to music a 
day? 
1-2 hours 
3-4 hours 
5-6 hours 
what artist do you like? 
Ed Sheeran 
beyonce 
The 1975 
Jay-Z 
One Direction 
other
Overall my survey has been very successful with the results collected, as peoples answers have been 
very helpful with what my magazine will look like, what artist will be on the cover, genre of the 
magazine, target audience and what the magazine has to offer to the public. 
The chosen genre that I’ve selected for my magazine will be indie, rock, and other genre magazine to 
capture a wide range of people to buy my magazine as I’ve got interesting genre that many people 
will like. 
My target audience will be

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Market research report

  • 1. The purpose of this questionnaire is to inform me on what the public prefer to see in a music magazine. I will be using a primary source of date which consists of quantitate and qualitative results as few people stated there reasons. When collecting my results from my survey 90% of the answers from my survey for age were mostly 15-25, while only 10% is 36-45. This has helped me decide my target audience’s age. For my magazine my main focus will be a young target audience as many people at that age read magazines. 70% of the answered from the survey were answered by females while, 30% were answered by male, which will help me decide on the focus on the target audience for the magazine will be female but still attracting the male gender. When calculating my results for genre, the most popular option was indie rock, rock, pop and other. Due to these results my magazine will consists for these genres that are the most popular in my results as they will the will attract my target audience, and also will have variety of genres to people to read about. Quite a few answers were qualitative as few people stated wheat genre they preferred in the other box such as soul and jazz. Age 15-25 26-35 36-45 gender female male other Genre indie pop heavy mental rock r&B RAP other
  • 2. 70% of the answer for the for this question was yes as 7 out of 10 people read magazines, while 30 % don’t as they stated that its not interesting to them or everything is free online now. do you read magazines yes no what magazines do you read NME Q Uncut MixMag Other The next question that was asked on the survey was which magazines do they read, and 80% picked other, suggesting they could before heavy mental magazines and pop magazines. As 10% picked NME which an alterative magazine and 10% because Q which is a rock magazine. For my magazine the content will be fill with a variety of different genres such as alterative, rock, pop and possible heavy mental. How often do you read magazines Extremely often very often moderately slightly often not at all when collecting these results from my survey, I was impressed by the results as 50% of the public selected for the survey ticked the slightly often for reading magazines suggesting they only read them when something eye catching to them or their favourite artist is on the cover. 30% people said that they don’t read them at all suggesting they are not interested in reading magazines. And 20% read the extremely often suggesting that they are fan of magazines and like to be keep up to date with the music world. These results tell me that my magazine has to attract those who are extremely often and slightly often and the magazine has to interesting to them to make them buy the magazine. what attracts you to a magazine colour font images free items This question in the survey is quite important for me to understand what attracts my chosen target audience to my magazine. 50% of the public said they like the free item form the magazine. This option was the most chosen suggesting that most of my target audience and the public prefer having free items such as posters, CDs. 40% chose images, this percentage is important as I have interesting artists on the cover of the magazine that will attract my target audience to the magazines. 10% chose colour and 10% chose font this shows these are the least important to the public and that the font and the colour don’t interest them, as the most picked boxes were free items and images from a magazine. From the results the most important to me will be the free items and the images as it key to attract my target audience with various different ima ges and free items for each new edition. I will be considering font as and quite important aspect to the magazine as I have to choose a font that represents the genre of the magazine.
  • 3. When collecting my results 80% preferred having their own copy, suggesting people like having the magazine for a keep sake, to having a magazine that’s remember able. 20% prefer to read magazines online because it’s free and easy to access. Suggesting a small amount off people like to read online as new technology you are able to download apps to read magazines online and get early updates of new magazines 10% listen to music 5-6 hours a day 70% listen to music 3-4 hours a day 20% listen to music 1-2 hours a day This question is quite important for my magazine as I need interesting artist that will attract my chosen target audience that are interested. A few people who did the survey picked more than one box which has helped me decide, what my magazine will contain and who will be on the front covers of the magazine. 70% of the public selected for the survey chose other suggesting that many people prefer different genres of music such as rock artist as the artist I’ve written down are R&B and pop artist. would you rather have your copy of magazine or read it online have your own copy read it online how many hours do you spend listening to music a day? 1-2 hours 3-4 hours 5-6 hours what artist do you like? Ed Sheeran beyonce The 1975 Jay-Z One Direction other
  • 4. Overall my survey has been very successful with the results collected, as peoples answers have been very helpful with what my magazine will look like, what artist will be on the cover, genre of the magazine, target audience and what the magazine has to offer to the public. The chosen genre that I’ve selected for my magazine will be indie, rock, and other genre magazine to capture a wide range of people to buy my magazine as I’ve got interesting genre that many people will like. My target audience will be