You Made a Video, Now What? session presented at NTEN Nonprofit Technology Conference April 27, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)

1. You Made a Video,
Now What?
You Made
a Video,
Now
What?
Michael Hoffman, CEO
See3 Communications, www.see3.net

2. You Made a Video,
Now What?
STEP 1:
Redefine Viral

3. You Made a Video,
Now What?
Viral to who?

4. You Made a Video,
Now What?

5. You Made a Video,
Now What?
STEP 2:
Think Before
Making Your Video

6. You Made a Video,
Now What?
Ask These Questions:
1. What are our goals?
2. How will we measure success?
3. Who do we want to see this?
4. How can we build interactivity into the
video itself?
Let’s Look @:

7. You Made a Video,
Now What?

8. You Made a Video,
Now What?

9. You Made a Video,
Now What?
STEP 3:
Get Your
Video Online

10. You Made a Video,
Now What?

11. You Made a Video,
Now What?
What’s the
Difference?
Video Hosting
Video Distribution

12. You Made a Video,
Now What?
The Case For:
1. It’s the biggest
2. Functions as a social network
3. Increased capabilities - HD, annotations,
widescreen, open API
4. Familiarity and ease of use
Let’s Look @:

13. You Made a Video,
Now What?

14. You Made a Video,
Now What?

15. You Made a Video,
Now What?
The Case For: All Across the Web

16. You Made a Video,
Now What?
The Case For: Your Own Video Hosting
1. More pleasant user experience = more
video views
2. Better search functionalities
3. Rate and discuss within the community
4. CMS integration = staff and users can
embed video more easily
Let’s Look @:

17. You Made a Video,
Now What?

18. You Made a Video,
Now What?
“We see integrating video content into
our CMS as a core strategy for the future
of our site…Video content is also
important to capture a younger audience
who are more used to consuming media
in the video format and have come to
expect video to be usably integrated into
websites they frequent.”
Brady Swenson,
New Media Associate, RH Reality Check

19. You Made a Video,
Now What?
STEP 4:
Spread Your
Videos to the
Community

20. You Made a Video,
Now What?

21. You Made a Video,
Now What?
Where To Start:
1. Develop relationships with bloggers
2. Build a following
3. Find existing communities
4. Mix social media outreach with paid
advertising
5. Connect to an action
Let’s Look @:

22. You Made a Video,
Now What?

23. You Made a Video,
Now What?

24. You Made a Video,
Now What?
Blog Outreach
Twitter Outreach
Online Paid Ads
Care2/Hunger Site
Communities
 Progressive
 Student/Activist
 Human Rights/Refugees
 Women/Children
 Religious

25. You Made a Video,
Now What?
STEP 5:
Test and Learn!

26. You Made a Video,
Now What?

27. You Made a Video,
Now What?

28. You Made a Video,
Now What?
Discussion
Any Questions?

29. You Made a Video,
Now What?
www.see3.net/guide