This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.

1. HOW VIDEO CAN BOOST YOUR
BUSINESS
Smart Writing for Better Business

2. OVERVIEW
• Why Video?
• What do I put in my videos?
• Where do I put my videos?
• Benefits of Video
• Build relationships
• Get more business

3. WHY VIDEO?
• Ability to have videos found in search results
• YouTube is the number two search engine
• Content to share on your website, blog posts, social
media posts or email
• Potential to go viral

4. WHY VIDEO?
HAVE VIDEOS FOUND IN SEARCH RESULTS
The search engines like to display video. You may get
your videos on page one even before your website.
Videos stand out on the page.

5. WHY VIDEO?
YOUTUBE IS THE NUMBER TWO SEARCH ENGINE
People search inside YouTube to find what they are looking
for. They may find your video on page one of the results or
they may see you in the related videos.

6. WHY VIDEO?
CONTENT TO SHARE ON YOUR WEBSITE, BLOG POSTS, SOCIAL
MEDIA POSTS OR EMAIL
Social media posts with video are clicked on more
than any other posts. Blog posts with video break up a
page instead of always offering up a text only post or
post with an image.
You can include links to your videos in your email
campaigns.

7. WHY VIDEO?
POTENTIAL TO GO VIRAL
People share videos they like.

8. WHY VIDEO?
• Over 6 billion hours of video are watched each
month on YouTube—that's almost an hour for every
person on Earth
• 100 hours of video are uploaded to YouTube every
minute
• Over 4 billion videos are viewed a day
• Mobile makes up almost 40% of YouTube's global
watch time
• YouTube is available on hundreds of millions of
devices
• YouTube's demographic is broad: 18-54 years old

9. WHAT TO PUT IN YOUR VIDEO
• You don’t have to be on camera if you don’t want
to.
• You can make your video as simple or high-end as
you like.
• This could mean a face to face video, a slide show,
flash animation, or one of many other options.
• Think outside of the box!

10. WHAT TO PUT IN YOUR VIDEO
The purpose of your video is to connect with your
audience. You have choices of what to put in your
video:
•Use FAQ’s
•Show a “How-to”
•Popular topics in your industry
•Interesting tips

11. WHAT TO PUT IN YOUR VIDEO
If you are selling a product,
you can shoot a video to
showcase it, show how it is
made, or maybe just a quick
video encouraging your
viewers to submit videos of
themselves using your product.

12. WHAT TO PUT IN YOUR VIDEO
• If you are service-oriented, you can explain an
unknown facet of your service, create an
informational video with tips or tricks for your
industry, or explain why your service is better than
the competition.

13. WHERE DO I PUT MY VIDEOS?
There are so many websites that are dedicated to
video hosting sharing. Everyone knows YouTube. Did
you know these popular others that Google
frequently displays:
•Dailymotion
•Viddler
•Vimeo
•And many more
Your business can have its own channel on any and
all of these websites, if you want.

14. WHERE DO I PUT MY VIDEOS?
• Other than the various Video Sharing Websites, you
can also put videos on your own website and social
networking channels.

15. BENEFITS OF VIDEO
• Get Found and get known
• Become the expert
• Build relationships

16. BENEFITS OF VIDEO
GET FOUND AND GET KNOWN
Video is frequently shown in search results. The more
video you put out on the Internet, the better chance
you have of getting found and getting known…
quickly.

17. BENEFITS OF VIDEO
BECOME THE EXPERT
• By offering up videos that have substance, like
informative tips or perhaps a cool project that your
business is working on, you can show your prospects
that you really know your industry.
• Prove to your audience that you are an expert in
your area. This way, no one has to wonder if your
business is experienced and capable.

18. BENEFITS OF VIDEO
BUILDING RELATIONSHIPS
• You can build relationships with your customer
base before they ever enter your building or call
you.
• By establishing yourself as an expert in your industry,
you are building trust between you and
your audience.

19. BENEFITS OF VIDEO
BUILDING RELATIONSHIPS
• When your prospects and customers are getting
answers from you instead of your competitors, you
position yourself as the leader of the pack.
• They can see you know what their problems are
and that you care.

20. GET MORE BUSINESS
• The social aspect of online video allows your
audience to respond to your videos with
comments, questions and more.
• Strike up conversations with your audience and start
building relationships and get them engaged.

21. EXTRA BONUS
• Google translates videos with speech to text. You
can optimize videos just as you would optimize
other content you put on the Internet.
• After all, if you see video thumbnails on page one
of Google and the rest is just text, what are you
going to click on?

22. FOR A FREE CONSULTATION
• Email: info@staceythewriter.com
• Phone: (800) 862-0361

23. Stacey Mathis Copywriting
info@staceythewriter.com
(800) 862-0361
Thank You
Smart Writing for Better Business