How’s Your EdgeRank? In 2011 Facebook introduced Edgerank, an algorithm that determines what shows up in any given Facebook users newsfeed. TheEdgeRank algorithm uses 3 components, each referred to as an "edge" (hence the name) toguide what appears in users newsfeeds. These are Affinity, Weight, and Time Decay (or timelines).
1. AFFINITY Affinity is determined by the amount ofinteraction between any two given Facebook users. The more you interact with a fan, the more likely your posts will show up in that fans newsfeed
2. WEIGHTWeight refers to the type of post. A share forexample carries more weight than a comment, a comment carries more weight than a Like, and a Like weighs more than a click on the post.
3. TIME DECAYTime Decay refers to post timeliness. Like any piece of news the old it becomes, the less relevant and important it is, thus less likely to appear in newsfeeds.
How to boost your EdgeRankMAKE IT PERSONAL• Add a personal touch• Things that make you feel good• Connect to your brand• DONT rant about happenings that are un-related to your business.
Employ Visuals• Visual content helps draw in and engage FB users• Research shows pictures and video INCREASE engagement by 180%• Use pictures to attract the readers eye• Surround by compelling interesting content.
Launch Contests• Most effective way to increase engagement (beware of FB specific guidelines here)• Must meet goals and objectives you have set for your contest• If goal is to measure - how will you measure (comments/shares?)• Create "fan of the week"• Prizes can be real or virtual• Must use FB Page App
Be Funny & Be Responsive• Comedy helps a brand connect to audience• Brands make people smile after a long day• Humour can be simple• Respond to ALL comments
Post at Optimal Times• Consider Frequency• Discuss current events• Ask Questions, Mix up your content• Know Your Audience• Invite Subscribers• Pin Posts, and Post Ideas
In Summary• Use Facebook to Generate Leads and customers, and boost lead conversions.• Measure your traffic and social media effort