See3 talks about video storytelling as part of We Are Media's webinar series. Chat Leader: David Neff. Co-presenter: Britt Bravo. Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story.

1. Video Storytelling
and Strategy
Michael Hoffman
WeAreMedia Webinar: September 23, 2009

2. Video Storytelling
and Strategy
Video Storytelling
and Strategy
Michael Hoffman
CEO, See3 Communications
www.see3.net // @Michael_Hoffman

3. Video Storytelling
and Strategy
Today’s Plan
• How to Approach Video
• Making a Plan
• Types of Video Storytelling
• Takeaways
• Discussion

4. Video Storytelling
and Strategy
The Day Our
World Changed

5. Video Storytelling
and Strategy
Your Website Is
Your Channel

6. Video Storytelling
and Strategy

7. Video Storytelling
and Strategy

8. Video Storytelling
and Strategy
Viral to who?

9. Video Storytelling
and Strategy

10. Video Storytelling
and Strategy
Plan Before
Making Your Video

11. Video Storytelling
and Strategy
Think Strategically
• Current video assets
• People
• Events
• Fundraising opportunities
• Organizational goals

12. Video Storytelling
and Strategy
Key Planning Questions
1. What are our goals?
2. Who are we trying to reach?
3. What message do we want to send?
4. How will we reach our audience?
5. What action do we want them to take?
6. How will we measure success?

13. Video Storytelling
and Strategy
Finding Your Story
1. Who is your audience?
2. Who represents your work?
3. What makes you different?
4. What resources do you have?
5. What is your “ask”?
6. How will you use the video?

14. Video Storytelling
and Strategy
DIY/Vlog: Why Tuesday

15. Video Storytelling
and Strategy
Streaming: Case Found.

16. Video Storytelling
and Strategy
“Dia-Vlog”

17. Video Storytelling
and Strategy
Documentary: AJWS

18. Video Storytelling
and Strategy
PSA: Chicago Women’s
Foundation

19. Video Storytelling
and Strategy
Dramatic: Connecticut
Education Association

20. Video Storytelling
and Strategy
Man-on-the-Street:
Amnesty International

21. Video Storytelling
and Strategy
Animation: NARAL

22. Video Storytelling
and Strategy
So Many Ways to Show Video

23. Video Storytelling
and Strategy
Benefits of
1. It’s the biggest
2. Functions as a social network
3. Increased capabilities - HD, annotations,
widescreen, open API
4. Familiarity and ease of use
5. Nonprofit program

24. Video Storytelling
and Strategy
Benefits of Your Own Video Solution
1. Video CMS - control and ease of use
2. Dynamic video content
3. Customized user experience
4. Better search functionalities
5. Rate and discuss within the community
6. SEO

25. Video Storytelling
and Strategy
4 Things
You Can Do
Right Now

26. Video Storytelling
and Strategy
www.FlipVideoSpotlight.com

27. Video Storytelling
and Strategy
www.YouTube.com/Nonprofits

28. Video Storytelling
and Strategy
www.TubeMogul.com

29. Video Storytelling
and Strategy
Build a Media Library

30. Video Storytelling
and Strategy
More questions?
Michael Hoffman
michael@see3.net
773-784-7333
www.see3.net/guide