At See3, we know making your constituents feel like their voices are heard is crucial to moving your mission forward. Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening. In this webinar, Allison Fine will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful. Key Takeaways: - Clear and easy steps for increasing the Matterness in your organization - A demystification of common and outsized fears that organizations have about the world - An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in

1. Matterness
Allison Fine, Author
With Lisa Colton,
Chief Learning Officer, See3 Communications
January 22, 2015
Fearless Leadership in a Social World

2. See3 works with nonprofits and social causes, activating
people to change the world. We develop strategies and create
media to deliver on goals like fundraising, advocacy,
awareness, recruitment and more.
Our clients include:

3. Allison Fine

4. You Don’t Matter
“I’ve Been a
Customer
Here for
Years!”
“Why Can’t
I Use
Facebook at
Work?”
“You Keep
Misspelling
My Name.”
“I Never
Got a Thank
You for My
Donation.”

5. Question
When Have You Felt
Like You
Don’t Matter?

6. Outsized Fears Create
Fortresses
•People are Mean and Greedy
•Social Media Are Making Us
Less Civil
•The World is Uncontrollable

7. Creates the Churn

8. Fearfulness is a Choice

9. Question
When Has an Org or Person
Made You Feel Like You
Matter?

10. Matterness = People Are
Smart, Generous & Kind

11. People (& Their Stories)
Matter

12. Public Problem Solving

13. Be Conversational

14. Work With Not At People

15. Have Fun!
Be Thankful

16. Have Fun

17. Measure What You Value
Do We Send Too Many Emails?
Why Didn’t You Come?
Do You Matter to Us?

18. Steps Towards Matterness
• Identify Your Default Settings:
• Are We More Open or Closed?
• More Afraid than Fearless?
• Make People Known or Unknown
• Use Scenarios to Create Conversation Starters
Not Stoppers
• Try 3 New and Fun Ways to Thank People
This Year
• Enable People to Tell Their Stories

19. Be Different to Do Different
@afine
afine@afine.uswww.alli
sonfine.com

20. UPCOMING SEE3 LEARNING
OPPORTUNITIES
• Webinar: Put Your Audience First: How to Build an Effective
Persona -- Thursday February 5 from 1-2pm CT
Join See3 and former Chronicle of Philanthropy managing editor
Peter Panepento for a lively webinar that will help your
organization identify, profile, and reach its target audience.
• Nonprofit Technology Conference (NTC) March 4-6 in Austin,
TX. See3 presents on storytelling, online video, engagement and
organizational development in a connected world.