This presentation focuses on the challenges and strategies of connecting problem definitions within product development. Key Points Covered: - Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions. - Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences. - Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes. - An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies. - Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development. - Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.