Guide to Moving Online: Part 1 - Steps 1-5

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This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.

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Guide to Moving Online: Part 1 - Steps 1-5

  1. 1. Publications 2.0 The time is now to move your publication online. start here
  2. 2. #chspajday @manfull aaronmanfull.com
  3. 3. @CarmelJim Hilite.org/streisel Jim Streisel on Facebook
  4. 9. Joomla 2008-2010
  5. 10. WordPress 2010-current
  6. 12. Give Your Publication An Online Presence Stop Thinking About Doing It Start Today
  7. 13. Everything must revolve around it. This is not an extra appendage. 1 <ul><li>Put an editor in charge </li></ul><ul><li>Offer incentives for students. Writing for the Web shouldn ’t be used as punishment. </li></ul><ul><li>Create positions that revolve around the web </li></ul>
  8. 14. Class Structure newspaper yearbook Writers Designers Photographers Writers Designers Photographers
  9. 15. newspaper yearbook Writers Designers Photographers Some Web Video newspaper Writers Designers Photographers Some Web Class Structure
  10. 16. newspaper yearbook digital media Writers Designers Web Video Photographers Writers Designers Class Structure
  11. 17. Social Networking Web Editor Beats Digital Media Director Photo Editor Video/ Podcast Editor Publicity EIC Digital Media Editor Roles
  12. 18. Define your purpose. What is your mission? 2 <ul><li>How do each of the student media at the school differ? </li></ul><ul><li>What niche will the Web find itself fitting into? </li></ul>
  13. 19. Develop a sitemap. 3
  14. 20. Get an easy, memorable URL. Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com) 4
  15. 21. Our progression: HiLite.org CarmelYearbook.com WHJE.com CHTV.com Greyhoundmedia.org Greyhoundmedia.org/sports
  16. 22. <ul><li>Ways of going about it: </li></ul><ul><li>Putting PDFs of your publication online ( issuu.com ) </li></ul><ul><li>Using an application like Dreamweaver </li></ul><ul><li>Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress </li></ul>Choose your platform 5

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