Crowdfunding and Social Media Strategies for Nonprofits
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Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
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Crowdfunding and Social Media Strategies for Nonprofits
- 2. Lesley Mansford Trustee Razoo Founda/on @lesleymansford, @razoo Lesley@razoo.com Darian Rodriguez Heyman Co-‐Founder Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We?
- 3. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Special Appeal Tips • Celebrate: Thank Your Donors Agenda
- 5. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
- 6. Online Giving: 13% Why Crowdfunding?
- 7. Growing at: 35% -‐ 55% Why Crowdfunding?
- 8. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?
- 10. Just Do It Fail Fast, Fail Forward How to Launch
- 11. Pick a Well-‐Defined Goal & Deadline • $20,000 • By October 15, 2013 • SFES Playground • For 647 Kids How to Launch
- 12. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
- 13. Tell Your Story and Be CreaVve How to Launch
- 14. How to Launch Upload Content
- 15. Images are Powerful… How to Launch
- 16. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch
- 17. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
- 18. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Start With Your Inner Circle How to Launch
- 19. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” Don’t Be Afraid to Ask How to Launch
- 21. • Editorial Calendar • Facebook < 3 / Day • Twiger 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success
- 22. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends vs. Wednesdays! AcVve Social Media Times Using Social Media
- 23. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • EmoVcons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet ROI = RealizaVon of Influence Using Social Media
- 24. = $18 Share & Ask for Shares Using Social Media
- 25. Think 50/50 Using Social Media
- 26. The Ask: 5 Minutes/Week Form a Social Media MarkeVng Commigee Using Social Media
- 27. • A/B Splits: Embrace Data vs. Gut • Op/mize Subject, Imagery, & Copy • Allocate Time & Staff for Implementa/on • Plan on Three Email Blasts • 12/1, 12/31 & Esp. 12/31 • Integrate Across Media Special Appeal Tips
- 28. CELEBRATE! Thank Your Donors
- 29. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch
- 30. Show Donors Their Impact Thank Your Donors
- 31. Thank You! Darian@SM4NP.org Twiger: @dheyman Lesley@Razoo.com Twiger: @LesleyMansford