Video marketing requires more than just creating and sharing a video. Some key tips for success include uploading videos to YouTube to reach its large audience, creating compelling content for your niche, sharing your video widely across blogs and social media to increase virality, engaging with viewers to build exposure, gaining subscribers by subscribing to others, and uploading to other sites like DailyMotion and Vimeo for additional reach. Implementing these tips can help boost publicity through video marketing.