Social Media for
Small Businesses


Social
Media for
Small
Businesses
                   Michael Hoffman, CEO
            ...
Social Media for
Small Businesses



      Big Picture
Social Media for
Small Businesses



               #1
   DON’T PANIC!
Social Media for
Small Businesses



         #2
   Blurring Lines
Personal/Professional
   Inside/Outside
Social Media for
Small Businesses



               #3
Social Media is Not
About Technology
Social Media for
Small Businesses



        It’s About
        1.   Effective Storytelling
        2.   Listening
       ...
Social Media for
Small Businesses


            Tools
Social Media for
Small Businesses
Social Media for
Small Businesses

Listening/Search Tools: Google Reader, Google Alerts

Web Tools: Google Analytics, Feed...
Social Media for
Small Businesses



    Case Studies
Social Media for
Small Businesses

Case #1: Caminito Argentinean Steakhouse
Social Media for
Small Businesses


Key Takeaway: Establish Your Expertise

Blog: Customers can see steak recipes and
othe...
Social Media for
Small Businesses


Key Takeaway: Build Relationships


Yelp: The Carminitos team monitors their
Yelp prof...
Social Media for
Small Businesses

Case #2: Joffrey’s Coffee and Tea Company
Social Media for
Small Businesses


Key Takeaway: Leverage bloggers and
make your product relevant offline
Blog: The Joffr...
Social Media for
Small Businesses



      Great.
 But what can I
 do right now?
Social Media for
Small Businesses


1. Get Google Analytics
2. Create Google Alerts
3. Start Twitter account
Social Media for
Small Businesses




     www.see3.net
Upcoming SlideShare
Loading in …5
×

Social Media Small Business

2,603 views

Published on

See3 CEO Michael Hoffman talks about Social Media for Small Businesses at an event hosted by the Lake Forest Chamber of Commerce.

Social Media Small Business

  1. 1. Social Media for Small Businesses Social Media for Small Businesses Michael Hoffman, CEO See3 Communications, www.see3.net
  2. 2. Social Media for Small Businesses Big Picture
  3. 3. Social Media for Small Businesses #1 DON’T PANIC!
  4. 4. Social Media for Small Businesses #2 Blurring Lines Personal/Professional Inside/Outside
  5. 5. Social Media for Small Businesses #3 Social Media is Not About Technology
  6. 6. Social Media for Small Businesses It’s About 1. Effective Storytelling 2. Listening 3. Transparency 4. Accountability 5. Genuine Relationships
  7. 7. Social Media for Small Businesses Tools
  8. 8. Social Media for Small Businesses
  9. 9. Social Media for Small Businesses Listening/Search Tools: Google Reader, Google Alerts Web Tools: Google Analytics, Feedburner Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal Social Conversation: Twitter, Email Social Profile: Facebook, MySpace, Ning, LinkedIn Social Bookmarking: Del.icio.us, StumbleUpon, Digg Media Sharing: YouTube, Flickr, Vimeo, SlideShare
  10. 10. Social Media for Small Businesses Case Studies
  11. 11. Social Media for Small Businesses Case #1: Caminito Argentinean Steakhouse
  12. 12. Social Media for Small Businesses Key Takeaway: Establish Your Expertise Blog: Customers can see steak recipes and other information for food lovers YouTube Channel: Customers can watch “how to” videos on YouTube from a master chef
  13. 13. Social Media for Small Businesses Key Takeaway: Build Relationships Yelp: The Carminitos team monitors their Yelp profile and other user feedback to build and maintain relationships, as well as empower evangelists
  14. 14. Social Media for Small Businesses Case #2: Joffrey’s Coffee and Tea Company
  15. 15. Social Media for Small Businesses Key Takeaway: Leverage bloggers and make your product relevant offline Blog: The Joffrey’s team targeted specific bloggers and blog readers, working to build and maintain relationships with them through product samples and active interaction
  16. 16. Social Media for Small Businesses Great. But what can I do right now?
  17. 17. Social Media for Small Businesses 1. Get Google Analytics 2. Create Google Alerts 3. Start Twitter account
  18. 18. Social Media for Small Businesses www.see3.net

×