Digital Audit for Evosus

1. EVOSUS
DIGITAL AUDIT

2. EVOSUS
COMPETITIVE
ANALYSIS
• RB CONTROL SYSTEMS
• WISE SOFTWARE
Key Evosus Market
Competitors:

3. RB CONTROL SYSTEMS
GOOGLE VISUAL AUDIT

4. RB CONTROL SYSTEMS
SOCIAL VISUAL AUDIT

5. RB CONTROL SYSTEMS
SOCIAL FREQUENCY AUDIT
FACEBOOK
TWITTER
YOUTUBE
0 - they aren’t
on Twitter
4-5 posts per
week
17 videos total,
updated 1 year
ago
LINKEDIN
2 – 3 posts per
month

6. RB CONTROL SYSTEMS
SOCIAL CHANNEL AUDIT
FACEBOOK
LINKEDIN
YOUTUBE
• Almost no video content
• No personnel posts
• Good Tradeshow announcements
• Topical & relevant posts almost
always including images
• Themed days
• Calls to action
• 12 reviews
• Used primarily for PR updates
• Awards and announcements
• Links out to their blog
• Name isn’t the same! “RBCK
Enterprises dba RB Control
Systems” brand not consistent
• Every post uses a link or photo
content
• Average time is around 3-4
minutes
• Client video content last
updated 2 years ago
(testimonial style)
• Mostly informational content
• Fair production value
Likes: 313
Star reviews: 4.7
# of reviews: 12
Videos: 1
Apps: Pinterest
Followers: 26
Employees on
LinkedIn: 5
Average post Likes: 1
Subscribers: 9
Average views: 217
# of Videos: 17

7. RB CONTROL SYSTEMS
SOCIAL SCORE

8. WISE SOFTWARE
GOOGLE VISUAL AUDIT

9. WISE SOFTWARE
SOCIAL VISUAL AUDIT

10. WISE SOFTWARE
SOCIAL FREQUENCY AUDIT
FACEBOOK
TWITTER
YOUTUBE
LINKEDIN
Last post in
August 2013
Last post in
August 2013
0 posts, but have
an updated
landing page
1 video
uploaded in
2010

11. WISE SOFTWARE
SOCIAL CHANNEL AUDIT
FACEBOOK
TWITTER
YOUTUBE
• Used for Tradeshow content,
creating photo albums &
announcements
• Software updates
• Featured builds
• No reviews or linked profiles
• No video content whatsoever
• ONE tweet total
• Used to announce software
update details
• 6 followers
• ONE video uploaded
• Demo presentation used for
potential clients
• Uploaded 5 years ago
• 5005 views
Subscribers: 12
Average views: 5005
# of videos: 1
Likes: 28
Star reviews: 3.0
# of reviews: 2
Videos: 0
Apps: N/A
Tweets: 1
Followers: 6
Following: 2

12. WISE SOFTWARE
SOCIAL SCORE

13. EVOSUS
GOOGLE VISUAL AUDIT

14. EVOSUS
SOCIAL VISUAL AUDIT

15. EVOSUS
SOCIAL FREQUENCY AUDIT
FACEBOOK
TWITTER
YOUTUBE
6 videos total,
updated 6
months ago
3 – 5 posts per
week
3 – 5 posts per
week
LINKEDIN 1 – 2 posts per
month

16. EVOSUS
SOCIAL CHANNEL AUDIT
FACEBOOK
TWITTER
YOUTUBE
Likes: 141
Star reviews: 5
# of reviews: 9
Videos: 1
Apps: Twitter
Page Impressions: 873
• Albums/photos & popular
hashtags have the most reach
• Lots of behind the scenes
photos and employee
involvement- comments & likes
• Not every post has a
link/photo/video- these have
significantly less reach
Tweets: 270
Followers: 174
Following: 238
LINKEDIN
• Mix of unique and trending hashtags
• Lots of industry professionals RT, like &
@ mention us
• Could do better with Twitter specific
content
Subscribers: 12
Average views: 673
# of videos: 5
Followers: 25
Employees on
LinkedIn: 24
Average post Likes: 1
• Post only blog content and
tradeshow announcements
• No calls to action or engagements
• Every post includes a link
• Video content varies from
informational to humorous
• All employee driven, no customer
highlights
• All informational videos are outdated

17. EVOSUS SOCIAL
SCORE

18. SOCIAL COMPARISON
SCORECARD

19. EVOSUS AUDIENCE PROFILE
• Primary Twitter Audience: Men ages 45 – 64
• Primary Facebook Audience: Men ages 25 – 44
• Facebook Impressions: 57% female, primarily ages 25-44
• Followers are generally existing clients or Evosus employees

20. EVOSUS AREAS OF
OPPORTUNITY
• Videos! We do not have enough video content on any of our social
media and this could help us reach a much wider audience. It would
also allow us to cultivate a stronger YouTube presence. We also have
strong Vine views (9 vines, avg views 226) and any video content
could be used on that platform for social media cross promotion.
• LinkedIn! We are not using this platform in an effective way. Posting is
erratic and the material isn’t relevant enough.
• Reaching more potential clients through Facebook/ Twitter while
maintaining our strong existing client & employee focused content.
• Using Google more effectively through adwords and SEO to improve
our images and searches.
• Slideshare! Tons of our Google images came from Slideshare.
Definitely a platform worth cultivating
• Engaging more women on social media platforms. There’s a lot of
room for improvement for female followers.
• Creating more unique, platform based content for Twitter &
Facebook- less direct content repetition.

21. THANK YOU!