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Video Marketing
Executive Blueprint

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About Jeremy Vest
Founder http://Vidpow.com
Founder http://cre8tors.club
YouTube Certified Company
300 Million+ YouTube views for clients

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Tweet: @vidpowbam

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About Jeremy Vest

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About Jeremy Vest

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About Jeremy Vest

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About Jeremy Vest

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About Jeremy Vest
Yes I’m 38

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What You Will Learn
You will learn the 6 main parts of video marketing and
the basic understanding of how success happens.

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Why is Video so Important?

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Video is POWERFUL!

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Why is Video so Important?
YouTube
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube
that's almost an hour for every person on Earth
100 hours of video are uploaded to YouTube every minute
80% of YouTube traffic comes from outside the US
YouTube is localized in 61 countries and across 61 languages

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Why is Video so Important?
YouTube
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Millions of subscriptions happen each day.
The number of people subscribing daily is up more than 3x since last year, and the number of
daily subscriptions is up more than 4x since last year
https://www.youtube.com/yt/press/statistics.html

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Why do most Businesses
Get video Wrong?

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Why do most Businesses
Get video Wrong?
Shouting from the rooftops does not work

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Why do most Businesses
Get video Wrong?
It’s not always about you

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Why do most Businesses
Get video Wrong?
Your fern is sweet but…

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Why do most Businesses
Get video Wrong?
Unless your funny, attractive or famous no one cares!

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6 Video Marketing Foundations
Video Creation
Video Audience Development
Video Discoverability Optimization
Video Sharing / Distribution
Video Advertising
Video Conversion

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1. Video Creation
It’s not about your fancy camera

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1. Video Creation
It’s not about your fancy actors

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1. Video Creation
It’s not about your fancy studio

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1. Video Creation
It is about: helping

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1. Video Creation
It is about: entertaining

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1. Video Creation
It is about: being authentic

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1. Video Creation
It is about: being real

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1. Video Creation
It is about: connecting

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1. Video Creation
It is about: being the answer

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1. Video Creation
It is about: be the thought leader

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1. Video Creation:
Content Types
Informational
How-to
Explainer
Instructional
…

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1. Video Creation:
Content Types
Emotionally Connected
Viral

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1. Video Creation:
Content Types
Running Your Company Stuff
Like FAQ’s and Product videos

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2. Audience Development
Who is going to watch your videos?

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2. Audience Development
We have a client with over 1 million subscribers
They don’t have to work to hard


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2. Audience Development
Constant content wins
We suggest 1 video a week or more

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2. Audience Development
Create content people want to watch
Not content you want to create

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2. Audience Development
Know your audience
Not who you want your audience to be

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3. Discoverability Optimization
Warning:
We are about to get nerdy

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3. Discoverability Optimization
Don’t worry we have a free course
http://vidpow.com/courses/youtube-seo-basics/

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3. Discoverability Optimization
You have to understand what
Questions people are asking

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3. Discoverability Optimization
Then create content around what people want to see

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3. Discoverability Optimization
I break up the title into 3 main sections:
Main Keyword
Reason to click
Brand

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3. Discoverability Optimization
Most people don’t realize that more people click on
suggested videos than search keywords.

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3. Discoverability Optimization

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3. Discoverability Optimization
We get on average a 300% impression to view
rate with our custom thumbnails.
One customer is on track to get 7 million more views just from
custom thumbnails alone.

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3. Discoverability Optimization
Playlist are HUGE!

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3. Discoverability Optimization
Playlist are HUGE!

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3. Discoverability Optimization
Tags are they way YouTube knows what your video is about

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3. Discoverability Optimization
Did you know the biggest factor for ranking on YouTube has
nothing to do with all of this?

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3. Discoverability Optimization
It’s about view duration

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4. Sharing / Distribution
This is actually a big secret I’ve never shared before

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4. Sharing / Distribution
Most people that are in the video marketing industry have no
clue that most of our time is spent on sharing.

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4. Sharing / Distribution
We try to create stories out of content and get them
published.

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4. Sharing / Distribution
Even how-to content is great for article writing

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4. Sharing / Distribution
Share every video to 100 people/places!

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5. Video Advertising
Video ads are down right cheap!!!!!!

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5. Video Advertising
They are also very effective because
it’s visual and you can tell a moving story.

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5. Video Advertising
Our average ads cost about 0.07 cents per view

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5. Video Advertising
The 2 main types of ads are:
Pre-roll
display

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5. Video Advertising
You can get creepy fancy with remarketing

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6. Video Conversion
On average our landing pages with video
get 60% more conversions.

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6. Video Conversion
If someone watches your entire video or a few
they might be a higher prospect. You can track this
and put it into your CRM.

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Video Marketing Summary
Video Creation
Video Audience Development
Video Discoverability Optimization
Video Sharing / Distribution
Video Advertising
Video Conversion

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Video Marketing Summary
Create videos people want to see
Grow your audience
Make sure people can find your content
Share it
Use advertising
Use video to grow your conversions