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Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11


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This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.

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Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11

  1. 1. Video for Social Media Presented by: Deborah Arnold Brown and Michael Schweisheimer Copyright 2011
  2. 2. Video for Social Media vs. Old School Video <ul><ul><ul><ul><ul><li>• Change in Technology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Broadband Internet, Inexpensive Video Equipment and Social Media) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Many Organizations are Producing their Own Video </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Videos have Become Shorter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Organizations are Producing More Videos than in Years Past </li></ul></ul></ul></ul></ul>
  3. 3. How is Video for Social Media the Same as Old School Video? <ul><li>• Great Supplement to Other Content </li></ul><ul><li>• Just One Part of a Marketing Plan </li></ul><ul><li>• Allows You to Tell a Story and Connect With People on a Personal and Emotional Level </li></ul><ul><li>• Good for Visual and Auditory Learners </li></ul>
  4. 4. Video Today <ul><li>• YouTube is Second Largest Search Engine After Google </li></ul><ul><li>• Limelight Networks Reports that Mobile Media Consumption has increased 600% in 2011 </li></ul><ul><li>• Television Sets are Being Connected to YouTube </li></ul><ul><li>• In 2010 ComScore Reported that 85% of US Internet Users Watched Online Video </li></ul>
  5. 5. Video Today <ul><li>According to the 2011 Social Media Marketing Report: </li></ul><ul><ul><li>90% of Marketers Indicate that Social Media is Important for Their Business </li></ul></ul><ul><ul><li>77% of Marketers Plan on Increasing Their Use of YouTube and Video Marketing This Year – Making it the Top Area Marketers Will Invest in for 2011 </li></ul></ul>
  6. 6. Starting Points <ul><li>Understand Your Objective: </li></ul><ul><li>What do You Want to Accomplish? </li></ul><ul><li>Who Are You Trying to Reach? </li></ul><ul><li>What Message do You Want to Deliver? </li></ul>
  7. 7. Content is King <ul><ul><ul><ul><li>Storytelling: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Works Well for Fundraising, Advocacy, and Brand Awareness </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Informational: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Works Well to Promote Events, Programs, or Organizations in General </li></ul></ul></ul></ul>
  8. 8. Why Storytelling? <ul><ul><ul><ul><li>Increases Audience Engagement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Protagonists Creates Viewer Empathy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>According to Decision Research, Studies have Shown That Donors Respond More to Videos About One Person in Particular Instead of Two or More </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bring Client Needs, Successes and Gratitude to Donors With Video </li></ul></ul></ul></ul>
  9. 9. Different Types of Stories Work for Different Objectives <ul><ul><ul><li>Fund/Friend Raising </li></ul></ul></ul><ul><ul><ul><ul><li>A Story of an Individual Who Has Been Directly Impacted by a Program </li></ul></ul></ul></ul><ul><ul><ul><li>Brand Awareness </li></ul></ul></ul><ul><ul><ul><ul><li>A Story About a Volunteer's Experience </li></ul></ul></ul></ul><ul><ul><ul><li>Community Advocacy </li></ul></ul></ul><ul><ul><ul><ul><li>A Story About a Citizen to Inspire Action </li></ul></ul></ul></ul>
  10. 10. Informational Videos <ul><ul><li>Capture Behind-the-Scene Glimpses of Your Organization and Staff </li></ul></ul><ul><ul><li>Use Text and Statistics in a Creative Way to Engage and Educate </li></ul></ul><ul><ul><li>Create How-To Videos Related to You Cause </li></ul></ul><ul><ul><li>Document a Program or Event for Future Promotion </li></ul></ul>
  11. 11. Distribute ! <ul><li> </li></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><ul><li>YouTube Channel </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Insight </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promoted Videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Annotations / Captions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tags </li></ul></ul></ul></ul><ul><ul><ul><li>Other OVP’s: Vimeo, Metacafe, BlipTV, Viddler, Howcast </li></ul></ul></ul><ul><ul><ul><li>Facebook: YouTube Link or Upload </li></ul></ul></ul><ul><ul><ul><li>Twitter: Link to Your Video </li></ul></ul></ul><ul><li> </li></ul>
  12. 12. Finding Your Audience <ul><li> </li></ul><ul><ul><ul><li>Blogs - Establishing Relationships </li></ul></ul></ul><ul><ul><ul><li>Facebook Fan Pages </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><ul><li>Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Status </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Slideshare </li></ul></ul></ul></ul><ul><ul><ul><li>Ning Networks </li></ul></ul></ul><ul><li> </li></ul>
  13. 13. To DIY, or not to DIY. <ul><li> </li></ul><ul><ul><ul><li>Beginner – No Training </li></ul></ul></ul><ul><ul><ul><ul><li>Video Blogs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Video Diaries </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Via Webcam or Flip Cam </li></ul></ul></ul></ul><ul><li> </li></ul>
  14. 14. To DIY, or not to DIY. <ul><li>Intermediate </li></ul><ul><li>-Some Training Recommended or Hire a Pro </li></ul><ul><ul><ul><ul><li>Testimonials </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Event Coverage </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Speakers </li></ul></ul></ul></ul><ul><li> </li></ul>
  15. 15. To DIY, or not to DIY. <ul><li> </li></ul><ul><ul><ul><li>Advanced- Hire Pro </li></ul></ul></ul><ul><ul><ul><ul><li>Formal Interviews </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fundraising Videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PSAs </li></ul></ul></ul></ul><ul><li> </li></ul>
  16. 16. To DIY, or not to DIY. <ul><li> </li></ul><ul><ul><ul><li>Consider Quality and Resources </li></ul></ul></ul><ul><ul><ul><li>Combining Forces </li></ul></ul></ul><ul><li> </li></ul>
  17. 17. Discussion How Have You Utilized Video for Social Media? Please Share Your Experiences
  18. 18. Contact Information [email_address] [email_address] 215.848.0594