1. Video is becoming a major online medium, with potential to engage parents and donors for schools through storytelling on websites and YouTube;
2. Effective educational videos should showcase individual stories to convey a school's impact in under two minutes using simple, emotional narratives;
3. Schools must develop strategic video plans to distribute compelling content across online channels and measure engagement for fundraising goals.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Strategies for Stimulating Traffic and LoyaltyStephen Nold
Proven Strategies for Stimulating Traffic and Loyalty
* Generating viral marketing results
* Myths and truth on social media
* Designing for long term community growth
* Real world examples
Chris Brown NAB MTO Summit Webinar Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Allan Burstyn, Director of Web Services at See3 speaks about the "Friends of the Family" case study using CiviCRM tools integrated with Drupal.
More info: http://www.see3.net/web-design-and-development
The best online videos beg the question: "How did they do that?!” Video remains a mystery to many organizations because of all the questions that go into even a 30-second video: What do we want to achieve? What is our message? What style will we use? How we will distribute this? How will we measure success?
Our panel features organizations big and small as they talk about the process and decisions that went into creating one of their videos. We'll discuss the strategy, the production, and the distribution—then show the result! Organizations will walk away with a clear understanding of how the most strategic, successful videos are made and used.
http://www.see3.net/event/2010-nonprofit-technology-conference
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Strategies for Stimulating Traffic and LoyaltyStephen Nold
Proven Strategies for Stimulating Traffic and Loyalty
* Generating viral marketing results
* Myths and truth on social media
* Designing for long term community growth
* Real world examples
Chris Brown NAB MTO Summit Webinar Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Allan Burstyn, Director of Web Services at See3 speaks about the "Friends of the Family" case study using CiviCRM tools integrated with Drupal.
More info: http://www.see3.net/web-design-and-development
The best online videos beg the question: "How did they do that?!” Video remains a mystery to many organizations because of all the questions that go into even a 30-second video: What do we want to achieve? What is our message? What style will we use? How we will distribute this? How will we measure success?
Our panel features organizations big and small as they talk about the process and decisions that went into creating one of their videos. We'll discuss the strategy, the production, and the distribution—then show the result! Organizations will walk away with a clear understanding of how the most strategic, successful videos are made and used.
http://www.see3.net/event/2010-nonprofit-technology-conference
Getting ‘Em on Board: Guiding Staff Through Times of ChangeRebecca Blakiston
Presentation for edUi 2013 in Richmond, VA. Presented by Rebecca Blakiston, University of Arizona, and Kim Vassiliadis, University of North Carolina Chapel Hill.
Everyone loves a good nonprofit video, but a video is meaningless if it doesn't help you meet your organizational goals - build awareness, reach new supporters, raise money. While we know there's no magic formula to turn a good video into dollars, we'll demonstrate examples and best practices in video fundraising. In this session, you'll walk away understanding how video fits into your overall fundraising program and how nonprofits have successfully leveraged video to fundraise for their cause.
More info: http://www.see3.net/event/how-nonprofits-can-use-video-fundraise-webinar
Beyond Viral Video – Nonprofit Storytelling in the Digital Age See3 Communications
Nonprofits that are using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what the possibility of "going viral" really means. How can Aid for Africa member organizations tell their stories in compelling and meaningful ways using video? And how can they use the web as a platform for rich storytelling and constituent engagement? In this session, we’ll discuss and show how aid organizations are using video to extend their programs and events, increase brand recognition, and create content that deepens relationships with their supporters.
The Once and Future Media: The State and Outlook of Online VideoNasser Asif
See3 Communications' very own Michael Hoffman's masterclass on using online video for fundraising. From the 2010 International Fundraising Congress in the Netherlands.
Green Machine PR hosted powerpoint presentation of See3 CEO Michael Hoffman explaining why non-profits need to integrate video into their communications strategy.
Michael's Presentation to the 2020 PEJE conference on how schools can effectively and responsibly use social media to connect with key audiences, build key communities, and deliver on their communication goals.
Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11Debbie Brown
This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
Organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. We’ll talk about how to integrate video into your communications plan, how to staff and develop videos, and how to think about distribution. Bring your questions and walk away with examples of how nonprofits are using video to extend their programs and events online, to increase brand recognition, and to create valuable content for its supporters.
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Beyond Viral Video - Nonprofits and Religious OrganizationsSee3 Communications
In "Beyond Viral Video" participants will learn that organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. Examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters will be shown and discussed.
More info: http://www.see3.net/event/religion-communication-congress-2010
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The best way to raise funds and motivate people online is to tell great stories through video. When done right, video allows your audience to connect with your work on an emotional level, inspires them to take meaningful action and can be the foundation that builds a movement.
But it's easier said than done.
This presentation teaches you how to avoid the three biggest mistakes which prevent non-profits from achieving impact with video. It will help you understand the key ingredients of videos which raise money, propel peer-to-peer sharing and move supporters to join your movement.
Social media and online video for mere mortalsRich Dietz
You’ve heard of Facebook, Twitter, and YouTube, but how do you put them to work for your organization? With so many options, where do you start and how do you engage your supporters in these new arenas?
Join us for an interactive workshop designed to kick start your social media and online video campaigns and allow you to connect effectively with supports and donors alike. You will learn about a variety of innovative strategies that utilize best-of-breed tools to help you improve constituent outreach, raise more money, and operate more efficiently.
Looking for a proven way to boost your organization's fundraising, donor retention, email signups, and more? With Personalized Video, one compelling video becomes thousands of personalized ones - leading to greater viewer engagement.
Join See3 and the Alzheimer’s Association to learn the science behind why personalization markedly increases donations and engagement through individual viewer connection. We also take a look at how the Alzheimer's Association successfully uses Personalized Video for two annual events, the Walk to End Alzheimer’s and The Longest Day, leading to substantial increases in fundraising success.
Featuring:
- See3 CEO Michael Hoffman
- Alzheimer's Association Director of Digital Fundraising and Constituent Events Noel Beebe
Stories Matter: Equity in Storytelling for the Digital AgeSee3 Communications
Video and other digital storytelling are critical tools for nonprofits as they seek to communicate, educate, and fundraise. But storytelling also represent a minefield for organizations seeking to promote racial equity and diversity. Organizational stories can reinforce existing biases or become critical tools in the fight for inclusion.
How do we manage these challenges? How does our storytelling relate to our overall work in promoting equity and diversity?
In this session, we’ll look at some principles of equity in storytelling and hear from practitioners about how they navigate the competing priorities, access issues, and work against their own personal and organizational biases. We’ll also look at tools and technology that can help us create more inclusive and participatory storytelling structures.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
Self-driving cars, cancer-fighting nanobots, social media changing the course of political history...for better or worse, we’re living in the future and facing new digital innovations at a breakneck pace. Is your organization keeping up, or is it going to get run over? In this webinar, See3 offers a glimpse into the digital future, and an introduction to a self-assessment tool to help ensure nonprofits and social causes face it fearlessly.
Featuring: See3 Communications CEO Michael Hoffman and Director of Engagement Miriam Brosseau
The first webinar in See3's diversity series discusses how to create inclusion strategies within your organization. Joined by Desiree Adaway of The Adaway Group.
Put Your Audience First: How to Build an Effective PersonaSee3 Communications
Does your nonprofit understand its target audience? Whether you're looking to connect with potential donors, rally supporters behind your cause, or persuade lawmakers on Capitol Hill, your organization needs to deliver messages and content that prompt the recipient to take action. Yet, all too often, we produce content that sounds like it's produced for ourselves, rather than the people we're looking to reach.
Join See3 and former Chronicle of Philanthropy managing editor Peter Panepento for a lively webinar that will help your organization identify, profile, and reach its target audience. We will walk you through the process of creating effective audience personas that will guide your messaging and inspire action.
At See3, we know making your constituents feel like their voices are heard is crucial to moving your mission forward. Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening.
In this webinar, Allison Fine will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.
Key Takeaways:
- Clear and easy steps for increasing the Matterness in your organization
- A demystification of common and outsized fears that organizations have about the world
- An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in
Brandraising: How to Create Relationship-Building CommunicationsSee3 Communications
At See3, we believe a clear and consistent brand is essential for communications success. So we collaborated with the branding experts at Big Duck on a webinar that will help you develop smart messaging for your organization or cause that will help you raise more money in 2015.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this webinar, introduces nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
Takeaways:
1. Understand how online communications connect to other channels (on air, in print, in person, mobile)
2. Learn how to use positioning and personality to help keep all your work on track
3. Learn how to speak with a unified organizational voice across all channels, in all tools
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Picking someone to collaborate with your organization on important projects shouldn't boil down to single proposal. In this webinar, See3 gives you a strategy to help define your organization's needs, develop relationships with potential partners, and pick the best vendor to assist with your next project.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign
In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also generate measurable impact for nonprofit organizations.
1. Mission Video Harness the World of Online Video for Your School Prepared for PEJE Presented by Michael Hoffman, CEO, See3 Michael Hoffman: See3 Communications
2. Today’s Session The web and TV are merging, turning your website into a channel. Schools that can harness this new world of video will gain invaluable attention to bring in new students and donors. There is a paradigm shift underway--you now have to stop telling people what a wonderful school you have and starting showing them. But how can you do this with limited resources? What roles do YouTube and your website play? In this session, you will develop strategies for programming this new channel, study compelling and interesting content designed to deepen parent engagement and promote your school, and learn how to develop a culture of storytelling that directly benefits your bottom line. Michael Hoffman: See3 Communications
3. About Me Michael Hoffman, CEO, is a leading authority in online video for nonprofits and a long-time consultant to nonprofit leaders on online fundraising and outreach strategies. He started his career as a political consultant and Washington-based nonprofit fundraiser before joining a venture investment firm to develop internet start-ups. Post-bubble, Hoffman founded See3 to bring together his belief in the power of the web and his passion and experience with nonprofit fundraising, advocacy, and education. He is a frequent blogger and tweeter on nonprofit marketing and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change. See3 Communications is an interactive communications agency that works exclusively with nonprofits, foundations, associations, and social causes. We specialize in online strategies and campaigns, video production, and web design & development.
4. % Users Users (M) Age – 57.1 All 19% 11.0 <18 19% 11.1 18-34 22% 12.3 35-44 21% 11.9 45-54 19% 10.9 55+ Gender 52% 29.8 Male 48% 27.3 Female Video is BIG In 1 Minute 24 hours of video are uploaded to YouTube #3 Biggest Site in the World Bigger than MSN and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (December 2009) - US audience.
9. WhyStorytelling is Important “Stories are the best way to convey information, ...the best way for people to remember things ... The best way to get to people's hearts and make them take action.” -- Roger Burks
16. The story of now (change the world)“A story communicates fear, hope, and anxiety, and because we can feel it, we get the moral not just as a concept, but as a teaching of our hearts. That’s the power of story.” - Marshall Ganz
17. Storytelling Tips Keep It Short Powerful videos are often under 2 minutes long. The effort you put into keeping it short will go a long way in helping you focus your message. Keep It Simple Try to focus on one main topic (i.e. an event, one person’s story, a lesson, a testimonial). It’s easier to get excited about a video that is focused. From our friends at flipvideospotlight.com
18.
19. Storytelling With Video Above All, Tell a Story Show it visually Give your viewers the right web tools (portability) Sound is critical Prepare a script and get feedback
31. Staff Produced Behind the scenes – people are much more interested in process than you think! Use computer cameras or Flip Video to staff members, interns, volunteers, students? Conduct video interviews via Skype (i.e. bloggingheads.tv) Good for immediate updates
54. DiscussionMichael Hoffman Email: michael@see3.net Twitter: @Michael_Hoffman Phone: +1773-784-7333 The slidedeck and links will be available after this session at www.see3.net/peje
Editor's Notes
What Hoffman took away from his time as a fundraiser was that there is a gap between the amazing work on the ground and what donors can see and feel. Closing that gap is the most important thing a fundraiser has to do. Video, better than any other strategy, helps to close that gap because it can deliver the emotional content needed to connect to people.
If you spend lots of time making a story, but it doesn’t meet your donors where they are, it won’t connect and you will find, like in this picture, that you spent a lot of effort and you can’t achieve your desired result.
Accompanied by his eleven best friends, Darius Weems, a fifteen-year-old living with Duchenne Muscular Dystrophy (DMD), leaves home for the first time in his life. The rowdy crew sets a course for California where they hope to convince MTV to customize Darius's wheelchair on the hit show, Pimp My Ride. Watch this clip here: http://www.youtube.com/watch?v=TcI8fYKH3Ik&feature=channel - In the end, good content will attract people. Tell your stories!