Theory research pro-forma 1

1. Research
Thea Jennings

2.  Circulation – How many copies of a print product that have been
delivered
 Hits - How many times a certain webpage had been viewed
 Box Office Figures - How much money a film has made at the
cinema
 Ratings - How something had been rated (4/5, 5 stars, 95% etc)
 Sales - How many products have been sold
Terminology

3.  Definition – Research you do yourself.
 Advantages -You can create your own research to get the
information you need for your work and you could ask
extra questions during and interview.
 Disadvantages - It can take a long time to set-up your
research and also finding the right people to ask can
sometimes be a challenge.
 Example – Interviews.
Primary Research

4.  Definition – Using research that somebody has already made in your own work.
 Advantages -The research has already been done for you. You just need to look at
it and then use it in your project and there can be a wide range of resources
available.
 Disadvantages - The research may not be quite what you were looking for and you
have to rely on how well others have researched
 Example - Internet research
Secondary Research

5.  Definition – Research that you can quantify/measure and put into percentages,
fractions and numbers
 Advantages – shows how much data there is in something.
 Disadvantages – Some of the figures are counted up incorrectly
 Example - Box Office figures
Quantitative Research

6.  Definition - Research that goes more in depth- finding out
opinions/beliefs/reasoning
 Advantages – It goes more in depth as to why a certain person
did something
 Disadvantages – Some things may be based someone's opinion
and it may not be correct
 Example - Reviews
Qualitative Research

7.  Definition - Finding out about who consumes a product
 Advantages – You get to find out what the audience wants from
the media
 Disadvantages – Not every audience will like what the media will
present to them
 Example- Interviews
Audience Research

8.  Definition – Finding out about the market place where a product
is sold.
 Advantages – You find out where the product is being sold.
 Disadvantages - Market research can be costly depending on the
methods chosen by the company
 Example- phone surveys
Market Research

9.  Definition - Finding information and resources required to
produce a piece of media.
 Advantages – the gain of knowledge of how much everything is
going to cost and where to get all the main resources from.
 Disadvantages - unreliable sources like with market research and
unreliable people and suppliers which can affect the deadline
date.
 Example - Advertisements
Production Research

10.  Objective - Research that is not influenced by personal feelings
or opinions.
 Subjective - Research that has been influenced by personal
feelings or opinions
 Valid - Whether the research proposed is able to answer the
intended outcome/question
 Reliable - Research that produces accurate and consistent
results
Terminology

11. 1. P, Mullan. (2002) The Magdalene Sisters
2. P, Ness. (2008) The Knife of Never Letting Go
3. R, Smith. (2007) The History of Robotics
(http://www.sciencekids.co.nz/sciencefacts/technology/history
ofrobotics.html)
4. Smith, J. (2014) French New Wave Cinema (Total Film, Issue
332)
Harvard Referencing