2. Terminology
Circulation
Circulation is about how many copies of a print product
that have been distributed
Hits
How many times a certain webpage had been viewed.
Box Office Figures
How much money a film has made at the cinema.
Ratings
How something is rated for example 1-5 star
Sales
How many products have been sold.
3. Primary Research
Definition
Primary research is where you find your out your own information on
what your project is.
Advantages
The advantages of primary research is that it is your own research and
you can decide where to look which makes you look independent.
Disadvantages
There's only one person getting the information therefore it may take a
lot longer to get valuable info
Example questionnaires
4. Secondary Research
Definition
Secondary research is when you take information from
another source and use it for you own purpose.
Advantages
You don’t have to do any proper research for example
if there is a documentary you can just use it and make
notes.
Disadvantages
The source that you are using may not cover everything your
researching.
Example
Internet
5. Quantitative Research
Definition
Expressed or expressible as a quantity
Research that you can quantify
Advantages
Results show the answers in a pattern .
Most questions only need a simple one word answer
Disadvantages
Having a one word answer can sometimes be confusing for
someone to understand.
Example
Surveys and research.
6. Qualitative Research
Definition
The research goes into more depth asking for opinions and beliefs.
Advantages
Your getting detailed information which can be reflected on by the reader. This will
broaden your knowledge on the subject.
Disadvantages
Some people find it easier to get straight simple information which is much simpler
to remember.
It may require too much research for some.
Example
Focus groups
7. Audience Research
Definition
Audience research is where the public research what they like and wish for.
Advantages
You can easily meet your target audience by getting feedback.
Disadvantages
There is a chance the product you end up making is nothing like
your original idea .
Example
To Find out what car everyone prefers you would set up a survey.
8. Market Research
Definition
Finding out about the market place where a product is sold.
Advantages
You can find out what kind of products are been sold in the market.
Disadvantages
You cant find out the exact target audience from market research
Example
A group of people going out and do surveys or have personal interviews .
9. Production Research
Definition
Production research is where you research a product about a certain products specific
information such as certain characteristics the product will contain.
Advantages
It allows companies to decide on factors that might affect their product.
Disadvantages
The information provided might not be correct if it is used by websites such as
Wikipedia.
Example
Help people assess how much customers are willing to pay for an iPhone 10.
10. Terminology
Objective
Objective research is not influenced by personal feelings or opinions.
Subjective
Subjective is influenced by personal feelings or opinions.
Valid
Valid research is used to answer the intended outcome/question.
Reliable
Reliable research produces accurate and consistent results.
11. Harvard Referencing
Name of the film being researched;
Wright, E. (2007)Hot Fuzz
Archer, N (2017) Studying Hot Fuzz
BBFC (2007) Hot Fuzz
[http://www.bbfc.co.uk/releases/hot-fuzz-2007]
Chilton, M (2014) Hot Fuzz, review
[https://www.telegraph.co.uk/culture/film/filmreviews/
11099304/Hot-Fuzz-review.html]
