unit 2

1. Research
Rachel Haw

2. Terminology
 Circulation- how many copies of a print product that have been
distributed.
 Hits- how many time a certain webpage had bee viewed
 Box Office- Figures how much money a film has made in the
cinemas
 Ratings- how something has bee rated (4/5 stars, 95% etc)
 Sales- how man products have been sold

3. Primary Research
 Definition research- taken by asking questions and doing surveys and
questionnaires
 Advantages -gets up to date information and its coming straight from the
people who will be the ones buying the product so they will say what they
want from the product.
 Disadvantages- the people cant give quantative data its all opinion no real
numbers.
 Example- a questionnaire that you would give people so that they can fill it
in what they think about the product and when they gwet the results back
they can add up the results on what people think and put it into a average.

4. Secondary Research
 Definition of secondary- information you get from what other people have found out like
in books and websites
 Advantages- easier and can give you a larger view of what people think as you can get
information from different parts of the country from using other people primary data
 Disadvantages- could be out of date and couldn't be useful to what your looking for, also
people might not have the exact questions your needing so it would be easier to go out
and go do the primary data yourself for that part.
 Example- reading webpages this can help us see how other business work and if one
design is more successful then another it would show that there way works better than
the other so would be most likely to use there way instead.

5. Quantitative Research
 Definition- data that is more statistics then writing used when
doing amounts or averages.
 Advantages- its more accurate and has been scored up.
Plus it is a lot easier to read a group of statistics that are
linked than 1000s of totally different opinions.
 Disadvantages- you cant see what people want from just
numbers you need to connect with the buyers so you will
need to
 Example- tick box surveys.

6. Qualitative Research
 Definition- Research that goes more in depth-
finding out opinions/beliefs/reasoning
 Advantages- find out more about the people buying
your product making the products
 Disadvantages doesn’t give you any numbers to
work with just opinions
 Example- interviews.

7. Audience Research
 Definition- Finding out about who consumes a product
 Advantages- helps to get on a personal level when creating the
product as there going to be the one who are purchasing
 Disadvantages- you cant always get the right balance of all
areas for every audience. There's too many genres for one film
to take them all on so cant get every audience base.
 Example- conduct a focus group.

8. Market Research
 Definition- looking into the market to see what is popular or what hasn’t
been done in a while (gap in the market).
 Advantages- if lets say horror was really popular to make a horror would
gets lots of people watching it which means more revenue for the film
studios.
 Disadvantages- shows that there is a gap in the market but there might be
a gap there because its not popular and people don’t want to watch it.
 Example- internet, websites

9. Production Research
 Definition- Finding information and resources required to produce a piece of media.
 Advantages- helps you prepare for what you can do with the budgets as different
productions will have different amounts of money they can use the research to see how
you can make a film without all the money as well.
 Disadvantages- it doesn’t always work out that you have all the stuff you need you may
need to spend extra on more props, sets ect.
 Example- When they do big scenes if they need to re do them it can cost more to replace
objects that could get broken like windows.

10. Terminology
 Objective
 Subjective
 Valid
 Reliable
Research that is not influenced by personal
feelings or opinions
Research that has been influenced by
personal feelings or opinions
Whether the research proposed is able to
answer the intended outcome/question
Research that produces accurate and
consistent results

11. Harvard Referencing
1. Allers, R (1994) Lion king
2. JK Rowling (1997) harry potter and the philosophers stone
3. Wales, J (2001) Wikipedia