college work (project 2)

1. RESEARCH Harriet Smith

2. TERMINOLOGY
Circulation
oHow many copies of a print product that have been
distributed
Hits
oHow many times a certain webpage has been viewed by
others
Box Office Figures
oHow much money a film has made at the cinema
Ratings
oHow something has been rated (5 stars, 3/5, or 90% etc…)
Sales
oHow many of the products have been sold

3. PRIMARY RESEARCH
Definition
o‘Primary Research’ is when you do research yourself,
usually in direct contact with someone else (the
audience)
Advantages
oYou are able to speak to the audience directly, meaning
any information that you learn cannot be false.
Disadvantages
oFinding the right audience to ask for your research can
sometimes be difficult.
Example
oYou could do a questionnaire/survey with various
members of the public and ask for their opinions on
certain topics.

4. SECONDARY RESEARCH
Definition
oUsing existing research from another or previous work
to use in your own work.
Advantages
oThere can be a wide range of resources available to use
in your own research.
Disadvantages
oYou may have to rely on how well others have
researched, which could lead to different topics you
may not be looking for.
Example
oThis kind of research could be found on the internet, a
local library or a form of archive

5. QUANTITATIVE RESEARCH
Definition
oResearch that you quantify/measure and put into
percentages, fractions and also numbers.
Advantages
oQuantitative research is normally conducted with closed
questions, which usually requite a short, often one
worded answer.
Disadvantages
oThis means that it could be difficult to think of different
questions that require that one worded answer.
Example
oThis form of research could be centred around two
colours and the person being asked would choose
between the two. The data would then be turned into
various tables, fractions etc…

6. QUALITATIVE RESEARCH
Definition
oResearch that goes more in depth, talking about different
opinions, beliefs and reasoning's.
Advantages
oQualitative research is normally conducted with open
questions, which means that the interviewee must go into more
detail and expand on their answer in more than a few words.
Disadvantages
oThis means that the questions you ask the interviewee are
limited, since they have to go into more detail and expand on
their ideas. This means that you may be able to only ask a
certain amount of questions.
Example
oDifferent forums, as well as looking at reviews and responses.

7. AUDIENCE RESEARCH
Definition
oFinding out about who consumes a product.
Advantages
oYou can find more information on the audiences
interests through the product.
Disadvantages
oThe information you gather may not be accurate or even
valid.
Example
oFiguring out what the average age of people are
gamers.

8. MARKET RESEARCH
Definition
oFinding out about the place where a product is being
sold.
Advantages
oYou are able to see the price that product is being sold
for and compare it to the same or similar products from
different places.
Disadvantages
oYou may not find any other existing products that are
similar and compare them.
Example
oResearching the different market places that are most
popular in the community.

9. PRODUCTION RESEARCH
Definition
oFinding various information and resources required
to produce a piece of media.
Advantages
oThere can be plenty of sources that you could use
to help produce that piece of media.
Disadvantages
oIt could take a long time to find a piece of
information/resource that works well and is
relevant.
Example
oResearching what software is most popular to edit
videos.

10. TERMINOLOGY
Objective
oA kind of research that is not influenced by anyone's
personal feelings or opinions.
Subjective
oResearch that has been influenced by anyone’s
personal feelings or opinions.
Valid
oWhether the research proposed is able to answer the
intended outcome/question.
Reliable
oResearch that produces accurate and consistent results

11. HARVARD REFERENCING
Name of the film being researched;
1. Warner Bros. (2002) Harry Potter & The Philosopher's
Stone (Film)
2. Rowling, J.K. (1997) Harry Potter & Philosopher's Stone
(Book)
3. Rowling, J.K (2012) Pottermore (Website)
https://www.pottermore.com/
4. The New York Times (2018) Harry Potter (Magazine
Article)
https://www.nytimes.com/topic/subject/harry-potter