P1

1. Research
Andrew Downes

2. Terminology
• Circulation
– Is how many copies are sold on average per day.
– Example = Daily Mail = 1,491,264
• Hits
– It is basically how many views and page visits you get per movie or video.
– Example= Sean Mc Laughlin's YouTube = 16,872,511
• Box Office Figures
– Box office figures predict the success of new movies.
– Example = Dunkirk = 521.8 million USD
• Ratings
– Are effectively how other people enjoyed or disliked a movie these can be
found in news papers and websites such as rotten tomatoes.
– Example = Dunkirk reviews= IMDb 8.4/10.
• Sales
– Sales are based on advertisements in papers billboards etcetera and also
through selling subscriptions.
– Example = 105 million sold tickets global opening.

3. Primary Research
• Definition
• Research carried out be me.
• Advantages
– You are able to collect raw new data to help create the
next movie, game or piece of media.
• Disadvantages
– It is highly expensive to procure the information and very
time consuming.
• Example: polls on YouTube

4. Secondary Research
• Definition
– It is using existing research in your own work
• Advantages
– The research is already existing and so all you need to do it
is just put it in your work and it can be easy to find.
• Disadvantages
– It may not correlate to what you are doing, and you have
to rely on others for the research so it may be unreliable.
• Example
– Internet research using Wikipedia, Slideshare (Google),

5. Quantitative Research
• Definition
– It is research that you can easily put into numbers such as
percentages or fractions, or the people taking the Vox Pop will
be asked closed questions answering Yes/No or ticking a box..
• Advantages
– It is good for calculating the numbers for what people liked or
disliked.
• Disadvantages
– They are asked closed questions so they can only answer in one
way or another such as a yes or no question or by ticking a box
so no opinion is given only an answer.
• Example
– Box office.

6. Qualitative Research
• Definition
• It is pretty much a questionnaire that is in conversation
form which you have to expand on your answers to go
into your opinions.
• Advantages
• They are using open questions so you know more about
peoples opinions.
• Disadvantages
• However the person answering will have to expand a lot
more than just a few words.
• Example
– Forums such as some on 4chan.

7. Audience Research
• Definition
• It is basically finding out who buys the product you sell and
finding out their opinions on the product.
• Advantages
• It is easy to find out who you are selling the product to, but
it’s harder to find out their opinion.
• Disadvantages
• It costs quite a bit however to find out the information on
their opinions – such as going through Facebook etc.
• Example
– Using demographics from youtube and facebook and researchin g ths
comments scetions on YouTube or the normal Chat environment on
Facebook (Public/Open accounts only).

8. Market Research
• Definition
• Finding out where your product might be sold.
• Advantages
• It can help identify new and upcoming trends before
they happen and apply the trends to the product.
• Disadvantages
• It can be very costly.
• Example
– Surveys / Focus Groups

9. Production Research
• Definition
• It is basically finding what you need (the materials) to
create your piece of media.
• Advantages
• It is easy to find the materials needed to create the piece
of media.
• Disadvantages
• It is difficult to find the best way of showing your target
audience your product
• Example
– Surveys or questionnaires.

10. Terminology
• Objective
– Research that is made without counting your personal
feelings and opinions.
• Subjective
– Research that has been influenced by personal
feelings and opinions.
• Valid
– It is whether or not the research can answer the
question that needs answering for the company.
• Reliable
– Research that finds accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
Anton,G (November,20,2009) Assassin’s creed
Renaissance.
Justin,K (1,January,2017) Assassin’s creed
• Ubisoft (2007)
https://assassinscreed.ubisoft.com/game/en-
gb/home/
• Steve,J (1993)
https://www.myfavouritemagazines.co.uk/gaming/e
dge-magazine-
subscription/?gclid=CjwKCAjwpfzOBRA5EiwAU0ccNy7
wVpiKI-
Hj33uS3f_ueYrPlqGv9QinAJW6ayZja2_gI6jMO4pEPBo
CUbEQAvD_BwE.