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Dave Boyce: How to Launch a Successful Social Fundraising Campaign?

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Social Media for Nonprofits
Social Media for Nonprofits

Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.

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Online Fundraising: 3 Myths 3 Musts
US Giving 35% growth $ 39B online $300B individual giving
in 2012 online = social
Myth #1: If you build it, they will come
Myth #2: Like + Share Buttons = Social
Myth #3: People Want to Give You Their Money
Must #1: Easy
Must #2: Emotional
Must #3: Engaging Photo/Video Gallery Messages Videos Photos
Consider viral loops Actions • 50% to goal • New picture Notifications • Friend followed • Email • Comment • Facebook • 2 days left • SMS • Etc. • App • Twitter Social Reach • Followers Return Trips • Donors • Information • Friends • Recognition • “Likely” • Belonging • Fun
Easy + Emotional + Engaging = Effective
Social Fundraising

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Editor's Notes

  1. Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B