It’s 2015.
We’re All Millennials
Technology Adoption
2015
Technology Adoption
2015
Nonprofits
Technology Adoption
2015
Nonprofits
Technology Adoption
Where do your supporters live?
Nonprofit
Email Social
Stories
Stories
Donations
Donations
How do we connect?
Community Supporters Advocates Donors Champions
Conversion Funnel
Community
(unaware)
Supporters
(aware)
Advocates
(sharing)
Donors
(giving)
Champions
(raising)
Conversion Funnel
Exposure to Stories and Impact
Community
reading
Supporters
liking
Advocates
sharing
Donors
giving
Champions
fundraising
Conversion Triggers
How Sustainable Are You?
Sustainable?
Sustainable.
$
$+ =
In Real Life
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds
Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds
Raised
$168,480
One-Time Funds
Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds
Raised
$168,480
One-Time Funds
Plus...
$768,000
Annual-Recurring
tinyurl.com/sustain2016 #CommitChange