Fundraising in 2016: A Millennial’s Voice

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2 likes•1,430 views

Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.

Marketing

Nonprofit
Email Social
Stories
Stories
Donations
Donations

Community Supporters Advocates Donors Champions
Conversion Funnel

Community
(unaware)
Supporters
(aware)
Advocates
(sharing)
Donors
(giving)
Champions
(raising)
Conversion Funnel
Exposure to Stories and Impact

Community
reading
Supporters
liking
Advocates
sharing
Donors
giving
Champions
fundraising
Conversion Triggers

Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds

Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds
Raised
$168,480
One-Time Funds

Kickstarter 2014 CommitChange 2015
Raised
$620,412
One-Time Funds
Raised
$168,480
One-Time Funds
Plus...
$768,000
Annual-Recurring

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