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#sm4np
SM4NP – Your Social Media Consultant
to close out 2015 with strong
5 Steps
Year End Giving
#sm4np
@sm4nonprofits www.sm4np.org
Educational Programs
We build digital media capacity through our educational programs ...
#sm4np
@sm4nonprofits www.sm4np.org
Consulting Solutions
Monthly Content
Creation and
Curation
Community
Building and
Mana...
#sm4np
SM4NP – Your Social Media Consultant
to close out 2015 with strong
5 Steps
Year End Giving
#sm4np
SM4NP – Your Social Media Consultant
#sm4np
SM4NP – Your Social Media Consultant
#sm4np
@sm4nonprofits www.sm4np.org
GOAL
Provides participants with a clear
outline to executing successful online
year-en...
#sm4np
@sm4nonprofits www.sm4np.org
Learning Outcomes
01 02 03
Inform and educate
about the value of
annual giving
Knowled...
#sm4np
@sm4nonprofits www.sm4np.org
Who Should Tune-in
• Long-time development professionals
with new responsibilities in ...
#sm4np
@sm4nonprofits www.sm4np.org
Why Year-End Giving?
Key time to fundraise for three reasons:
01 02 03
Donors in a gen...
#sm4np
@sm4nonprofits www.sm4np.org
I. Step One:
#sm4np
@sm4nonprofits www.sm4np.org
I. Step One:
Set a Goal
Meet with your team to define a measurable
and achievable obje...
#sm4np
@sm4nonprofits www.sm4np.org
Conversion Funnel & The Lie We All Tell Ourselves
#sm4np
@sm4nonprofits www.sm4np.org
II. Step Two:
#sm4np
@sm4nonprofits www.sm4np.org
II. Step Two:
Choose a Message/Theme
and Gather the Content


Identify the most comp...
#sm4np
@sm4nonprofits www.sm4np.org
#sm4np
@sm4nonprofits www.sm4np.org
III. Step Three:
#sm4np
@sm4nonprofits www.sm4np.org
III. Step Three:
Find Out Where Your Prospects Are


Use data/surveys to find out wh...
#sm4np
@sm4nonprofits www.sm4np.org
#sm4np
@sm4nonprofits www.sm4np.org
IV. Step Four:
#sm4np
@sm4nonprofits www.sm4np.org
Test It
IV. Step Four:
Launch the Campaign and Make Adjustments
Launch it
Make
adjustm...
#sm4np
@sm4nonprofits www.sm4np.org
#sm4np
@sm4nonprofits www.sm4np.org
V. Step Five:
#sm4np
@sm4nonprofits www.sm4np.org
#sm4np
@sm4nonprofits www.sm4np.org
V. Step Five:
Analyze the Results > Report Out >
Rinse and Repeat


Thank each and e...
#sm4np
@sm4nonprofits www.sm4np.org
Tips and Tricks
• Handwritten notes and long-term relationships
• Be careful with crow...
#sm4np
@sm4nonprofits www.sm4np.org
We’re Here to Help!
Feeling stuck?
We’ve been there and
would be happy to talk to
anyo...
#sm4np
Questions
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It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

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It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/

Published in: Government & Nonprofit
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It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

  1. 1. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving
  2. 2. #sm4np @sm4nonprofits www.sm4np.org Educational Programs We build digital media capacity through our educational programs in thirteen cities in three countries. Our programs include: • One-day Conferences • Leadership Salons • Free Webinars (1st and 3rd Wednesdays) • Tweetchats (2nd and 4th Fridays)
  3. 3. #sm4np @sm4nonprofits www.sm4np.org Consulting Solutions Monthly Content Creation and Curation Community Building and Management Event Marketing Strategy & Event Storming Social Fundraising Campaigns Measurement We craft newsletters, blogposts, tweets, posts, graphics We grow the size of your digital community We help promote and capture the event with live-tweeting, blogging, and visual content We provide a simple strategy and associated collateral We set you up with an analytics dashboard
  4. 4. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving
  5. 5. #sm4np SM4NP – Your Social Media Consultant
  6. 6. #sm4np SM4NP – Your Social Media Consultant
  7. 7. #sm4np @sm4nonprofits www.sm4np.org GOAL Provides participants with a clear outline to executing successful online year-end giving campaigns.
  8. 8. #sm4np @sm4nonprofits www.sm4np.org Learning Outcomes 01 02 03 Inform and educate about the value of annual giving Knowledge of/ willingness to test online practices in year-end giving efforts Learn to assess effectiveness of appeals and apply lessons for more powerful campaigns and appeals
  9. 9. #sm4np @sm4nonprofits www.sm4np.org Who Should Tune-in • Long-time development professionals with new responsibilities in annual giving who would benefit from fresh • Newcomers and intermediate-level professionals in annual giving
  10. 10. #sm4np @sm4nonprofits www.sm4np.org Why Year-End Giving? Key time to fundraise for three reasons: 01 02 03 Donors in a generous mood Looking to make tax- deductible donations Donations as gifts and online giving both on the rise
  11. 11. #sm4np @sm4nonprofits www.sm4np.org I. Step One:
  12. 12. #sm4np @sm4nonprofits www.sm4np.org I. Step One: Set a Goal Meet with your team to define a measurable and achievable objective Decide on the metrics for the objective (likes, shares, dollars raised?)  
  13. 13. #sm4np @sm4nonprofits www.sm4np.org Conversion Funnel & The Lie We All Tell Ourselves
  14. 14. #sm4np @sm4nonprofits www.sm4np.org II. Step Two:
  15. 15. #sm4np @sm4nonprofits www.sm4np.org II. Step Two: Choose a Message/Theme and Gather the Content   Identify the most compelling stories in your organization that support what you are raising money towards Build your content calendar (images, quotes, blogposts, etc)
  16. 16. #sm4np @sm4nonprofits www.sm4np.org
  17. 17. #sm4np @sm4nonprofits www.sm4np.org III. Step Three:
  18. 18. #sm4np @sm4nonprofits www.sm4np.org III. Step Three: Find Out Where Your Prospects Are   Use data/surveys to find out which platforms are people engaging the most Clean up your lists, build lists of influencers/prospects TEST your online donation function (mobile, too!) 
  19. 19. #sm4np @sm4nonprofits www.sm4np.org
  20. 20. #sm4np @sm4nonprofits www.sm4np.org IV. Step Four:
  21. 21. #sm4np @sm4nonprofits www.sm4np.org Test It IV. Step Four: Launch the Campaign and Make Adjustments Launch it Make adjustments   Contact your supporters so they know the campaign is ON Give talking points/messaging to staff and volunteers Check-in with team (or leadership) and keep record of trends 
  22. 22. #sm4np @sm4nonprofits www.sm4np.org
  23. 23. #sm4np @sm4nonprofits www.sm4np.org V. Step Five:
  24. 24. #sm4np @sm4nonprofits www.sm4np.org
  25. 25. #sm4np @sm4nonprofits www.sm4np.org V. Step Five: Analyze the Results > Report Out > Rinse and Repeat   Thank each and every person who contributed (and not just donors!) Leverage Google Analytics, Facebook and Twitter insights to get a pulse on the campaign Report to your team about results and lessons learned
  26. 26. #sm4np @sm4nonprofits www.sm4np.org Tips and Tricks • Handwritten notes and long-term relationships • Be careful with crowd-funding • Publicity • Matching gifts CAMPAIGN
  27. 27. #sm4np @sm4nonprofits www.sm4np.org We’re Here to Help! Feeling stuck? We’ve been there and would be happy to talk to anyone after the webinar concludes.
  28. 28. #sm4np Questions

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