memes & visual
storytelling
WHITNEY PRESLEY
AMERICAN HEART ASSOCIATION
Stats from James Scherer @ Wishpond, blog.bufferapp.com
94%
posts with visuals receive
67%of consumers believe
clear, deta...
Stats from James Scherer @ Wishpond, blog.bufferapp.com
56%of Americans said
they would prefer
their online ads make
them ...
What determines success?
Successful nonprofit
meme-jacking
#nomakeupselfie
Successful nonprofit
meme-jacking
#elfieselfie
#healthyelfie
DIY Memes
 Memegenerator.net
 Quickmeme.com
 Memedad.com
 Memecrunch.com
 Quozio.com
 Quotescover.com
DIY Infographics & Shareable Pics
 Canva.com
 PicMonkey.com
 Pinstamatic.com
 Chisel.com
 Infogr.am
 Piktochart.com
Taking the Meme Offline
Shareable Social Media Moments
Shareable Social Media Moments
Creating a Meme
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
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Social Media Memes and Visual Storytelling

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Whitney Presley, Senior Director of Digital Communications, American Heart Association (Southwest Affiliate)Twitter Handle: @wpresley
Engagement is a major goal for nonprofits, and sharing is a big part of content interaction. How do you develop shareable social media moments both online and off? We’ll take a look at creating social media memes, pictures, and materials, including highlighting free online tools that will help with design and distribution.

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  • 90% of information transmitted to the brain is visual. Visuals are processed faster in the brain than text
    Posts with visuals receive 94% more page visits and engagement than those without
    67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings
    63% of social media is made up of images
    Nearly half of all Internet users have reposted a photo or video they have found online. 54 % of all Internet users have posted an original photo or video that they personally have created.
    Tweets with images received 150% more retweets


  • The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms ofadvertising formats. Forty-seven percent of global respondents agreed that humorous ads resonated most.
    In fact, American respondents were more likely than the average respondent across the 24 countries to typically share funny content (49% vs. 43%).
    In a study released last year, 56% of Americans surveyed said they would prefer their online ads to make them laugh (56%) rather than to just give them the facts (44%).
    Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share “interesting things.” While fewer (49%) said they typically seek to share “funny things,” Americans appear to be more motivated to share “funny” than “important” content (43%).
  • Social Media Memes and Visual Storytelling

    1. 1. memes & visual storytelling WHITNEY PRESLEY AMERICAN HEART ASSOCIATION
    2. 2. Stats from James Scherer @ Wishpond, blog.bufferapp.com 94% posts with visuals receive 67%of consumers believe clear, detailed images carry more weight than product info more page visits and engagement than those without 63%of social media is made up of images 94% 150% tweets with images receive of all internet users have posted an original photo or video that they personally have created more retweets Visual = high impact
    3. 3. Stats from James Scherer @ Wishpond, blog.bufferapp.com 56%of Americans said they would prefer their online ads make them laugh rather than just give them the facts (44% would prefer just the content information) 49% 47%of global respondents agreed that humorous ads resonated most of American respondents were likely to typically share funny content 65%of Americans typically look to share “interesting things” What about humor?
    4. 4. What determines success?
    5. 5. Successful nonprofit meme-jacking #nomakeupselfie
    6. 6. Successful nonprofit meme-jacking #elfieselfie #healthyelfie
    7. 7. DIY Memes  Memegenerator.net  Quickmeme.com  Memedad.com  Memecrunch.com  Quozio.com  Quotescover.com
    8. 8. DIY Infographics & Shareable Pics  Canva.com  PicMonkey.com  Pinstamatic.com  Chisel.com  Infogr.am  Piktochart.com
    9. 9. Taking the Meme Offline
    10. 10. Shareable Social Media Moments
    11. 11. Shareable Social Media Moments
    12. 12. Creating a Meme

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