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memes & visual
storytelling
WHITNEY PRESLEY
AMERICAN HEART ASSOCIATION
Stats from James Scherer @ Wishpond, blog.bufferapp.com
94%
posts with visuals receive
67%of consumers believe
clear, deta...
Stats from James Scherer @ Wishpond, blog.bufferapp.com
56%of Americans said
they would prefer
their online ads make
them ...
What determines success?
Successful nonprofit
meme-jacking
#nomakeupselfie
Successful nonprofit
meme-jacking
#elfieselfie
#healthyelfie
DIY Memes
 Memegenerator.net
 Quickmeme.com
 Memedad.com
 Memecrunch.com
 Quozio.com
 Quotescover.com
DIY Infographics & Shareable Pics
 Canva.com
 PicMonkey.com
 Pinstamatic.com
 Chisel.com
 Infogr.am
 Piktochart.com
Taking the Meme Offline
Shareable Social Media Moments
Shareable Social Media Moments
Creating a Meme
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
Social Media Memes and Visual Storytelling
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Social Media Memes and Visual Storytelling

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Whitney Presley, Senior Director of Digital Communications, American Heart Association (Southwest Affiliate)Twitter Handle: @wpresley
Engagement is a major goal for nonprofits, and sharing is a big part of content interaction. How do you develop shareable social media moments both online and off? We’ll take a look at creating social media memes, pictures, and materials, including highlighting free online tools that will help with design and distribution.

Published in: Social Media
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Social Media Memes and Visual Storytelling

  1. 1. memes & visual storytelling WHITNEY PRESLEY AMERICAN HEART ASSOCIATION
  2. 2. Stats from James Scherer @ Wishpond, blog.bufferapp.com 94% posts with visuals receive 67%of consumers believe clear, detailed images carry more weight than product info more page visits and engagement than those without 63%of social media is made up of images 94% 150% tweets with images receive of all internet users have posted an original photo or video that they personally have created more retweets Visual = high impact
  3. 3. Stats from James Scherer @ Wishpond, blog.bufferapp.com 56%of Americans said they would prefer their online ads make them laugh rather than just give them the facts (44% would prefer just the content information) 49% 47%of global respondents agreed that humorous ads resonated most of American respondents were likely to typically share funny content 65%of Americans typically look to share “interesting things” What about humor?
  4. 4. What determines success?
  5. 5. Successful nonprofit meme-jacking #nomakeupselfie
  6. 6. Successful nonprofit meme-jacking #elfieselfie #healthyelfie
  7. 7. DIY Memes  Memegenerator.net  Quickmeme.com  Memedad.com  Memecrunch.com  Quozio.com  Quotescover.com
  8. 8. DIY Infographics & Shareable Pics  Canva.com  PicMonkey.com  Pinstamatic.com  Chisel.com  Infogr.am  Piktochart.com
  9. 9. Taking the Meme Offline
  10. 10. Shareable Social Media Moments
  11. 11. Shareable Social Media Moments
  12. 12. Creating a Meme

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