Go 2.0: Social Media and the Church:

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New Tools for an Old, Old Story

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Go 2.0: Social Media and the Church:

  1. 1. nnection 2010 Go 2.0 New Tools for an Old, Old Story bethgsanders.com
  2. 2. It’s not a fad.
  3. 3. What is Social Networking? ! ?
  4. 4. What is Social Networking? ! ? Two-way media designed for interaction rather than static information.
  5. 5. Why? “ Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you ...” Matthew 28: 19 -20
  6. 6. The Test • Does social networking help the Church reach people? If so, how?
  7. 7. The Test • Does social networking help the Church reach people? If so, how? • How do I put these tools to use?
  8. 8. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication
  9. 9. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control
  10. 10. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control About service times About interaction
  11. 11. We have a Web site ...
  12. 12. We have a building ...
  13. 13. ? Did Jesus Say? Therefore put up a nice Web site/build a cool building and hope people come to it and make disciples of all nations ... ?
  14. 14. Jesus said: GO
  15. 15. Jesus said: GO Social networking = digital GO
  16. 16. Because ...
  17. 17. Because ... • God is not surprised
  18. 18. Because ... • God is not surprised • God gifted
  19. 19. Because ... • God is not surprised • God gifted • It works* • 43% of church leaders: effective online strategy • 6% of Web traffic: from social sites • More engaged visitors *Drew Goodmanson, The State of Social Media, Part 1 http://www.christianitytoday.com/yc/manageresources/ other/thestateofsocialmediapart1.html
  20. 20. Objections
  21. 21. Objections • Our people don’t do that
  22. 22. Objections • Our people don’t do that • It’s risky
  23. 23. Objections • Our people don’t do that • It’s risky • Inappropriate content
  24. 24. Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch
  25. 25. Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch • This isn’t how we’ve always done it
  26. 26. Examples • Facebook • Blogs • Twitter • YouTube • LinkedIn • Flickr
  27. 27. Social Sites: An Overview • Facebook
  28. 28. Facebook Facts • 350,000,000 active users • 50% log on every day • 55,000,000 status updates each day • 65,000,000 mobile users • 3.5 billion pieces of content/week ***Facebook
  29. 29. Social Sites: An Overview • Facebook • Twitter
  30. 30. Twitter Facts • 19% online adults 18 - 24 have used • 35 - 44 year-olds • Racially/ethnically diverse • Not popular with teens • Use other social networking sites *Lenhart, Amanda, Pew Internet & American Life Project - Twitter and Status Updating: Demographics, Mobile Access and News Consumption, on Six Pixels of Separation http://www.pewinternet.org/Presentations/2009/44--Twitter-and-status- updating.aspx
  31. 31. Social Sites: An Overview • Facebook • Twitter • Blogs
  32. 32. From
  33. 33. From Weblog
  34. 34. Blog Facts • 2006 - 50,000,000 (English speaking) • Available to anyone • Two new blogs every second
  35. 35. Read Blogs
  36. 36. Read Blogs RSS
  37. 37. Read Blogs RSS Google Reader
  38. 38. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube
  39. 39. YouTube Facts • 65,000 new videos uploaded every day • 100,000,000 views per day • 57% of online video viewers share links
  40. 40. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in
  41. 41. LinkedIn Facts • Professional only • 35,000,000 users • Discussion/Q & A area
  42. 42. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in • Flickr
  43. 43. The ABCs
  44. 44. Facebook • Status
  45. 45. Facebook • Status • Home page vs. profile
  46. 46. Facebook • Status • Home page vs. profile • Feed
  47. 47. Facebook • Status • Home page vs. profile • Feed • Types of content
  48. 48. Facebook • Status • Home page vs. profile • Feed • Types of content • Privacy
  49. 49. Twitter • Tweet
  50. 50. Twitter • Tweet • @reply
  51. 51. Twitter • Tweet • @reply • Direct message (DM)
  52. 52. Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT)
  53. 53. Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT) • Follow/unfollow/block
  54. 54. Blogs/Blogging • Blog vs. Web site
  55. 55. Blogs/Blogging • Blog vs. Web site • Posts
  56. 56. Blogs/Blogging • Blog vs. Web site • Posts • Comments
  57. 57. Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll
  58. 58. Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll • Static vs. changing content
  59. 59. YouTube • Channel
  60. 60. YouTube • Channel • Comments
  61. 61. YouTube • Channel • Comments • Link/embed
  62. 62. YouTube • Channel • Comments • Link/embed • Subscribing
  63. 63. YouTube • Channel • Comments • Link/embed • Subscribing • Favorites
  64. 64. Speak the Language Friends
  65. 65. Abbreviations/Jargon • HT: Hat tip, kudos • OH: Overheard • FTW: For the win • RT: Retweet • IRL: In real life • DM (Twitter): Direct message • # Hashtag (Twitter): Topic • NSFW: Not safe for work • <3: Heart, Love • N00b, noob: New person, newbie • FAIL: Something that is bad
  66. 66. How to Make Friends in the Social Sphere Cautions & Caveats
  67. 67. Do • Be helpful: links, info
  68. 68. Do • Be helpful: links, info • Recognize and promote others
  69. 69. Do • Be helpful: links, info • Recognize and promote others • Engage
  70. 70. Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective
  71. 71. Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective • Be yourself
  72. 72. Don’t • Overshare
  73. 73. Don’t • Overshare • Be rude
  74. 74. Don’t • Overshare • Be rude • Hire a ghosttweeter
  75. 75. Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot
  76. 76. Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot • Spam
  77. 77. Use Your Head
  78. 78. Help
  79. 79. Help Engage
  80. 80. Help Engage Add value
  81. 81. Help Engage Add value Don’t be stupid
  82. 82. Have fun!
  83. 83. Thanks Y’all! bethgsanders.com Twitter: @bethgsanders Email: bgs@bethgsanders.com
  84. 84. Credits Statistics (unless otherwise cited) Pew Internet & American Life Project | pewinternet.org Photo | Slide 2 Creative Commons® Love (modified by bgs) ellie | flickr.com/photos/ella_marie/3270602150/ Photo | Slide 9 Photo of church by James Loftin Slideshare This presentation will be available online at slideshare.net/bgsand

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