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  1. 1. 5 Ways to Expand Your Network of Fundraisers and Donors Presented by FirstGiving’s Joseph LoPresti Sales Executive
  2. 2. Who is FirstGiving?
  3. 3. Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  4. 4. Email Messaging Facebook Branding Event RegistrationGrassroots Fundraising
  5. 5. Email is the most effective way for you and your fundraisers to ask for donations.
  6. 6. 3 Steps to a Successful Email Campaign
  7. 7. Email Messaging Step 1: Identify what type of email you want to send Event Fundraising Donation/ Thank you post Post eventAnnouncement Update Fundraising Ask donation/event donation ask
  8. 8. Email Messaging Step 2: Identify your network and segment your audience Extended Friends Family Colleagues Networks 1st time donors/ Long-time Annual Event Grassroots fundraisers fundraisers Donors Participants fundraisers
  9. 9. Email Messaging Step 3: Compose your email 350 words Donation Contact/Event Personalize Video/Pictures or less options information
  10. 10. Online Email Tools
  11. 11. Social media fundraising is the future.Your nonprofit needs a presence on Facebook.
  12. 12. Nurture your Millennials Donors between 18-30 92% of past donors “liked” Nonprofit’s Facebook page 2/3 interact with Nonprofit on Facebook regularly The Millennial Impact Report
  13. 13. Set up your Nonprofit Facebook Page.
  14. 14. Make it unique.
  15. 15. Make good use of your cover photo.
  16. 16. Engage with your fans.
  17. 17. Timing is everything. Morning Lunch Evening/Late Night 4:30-6pm 8-9am 12-1pm 9:30-11pm
  18. 18. Take donations directly on yourNonprofit Facebook page.
  19. 19. Turn your event participants intofundraisers during registration.
  20. 20. 60% of event registrants choose to fundraise for theevent in which they are participating on FirstGiving. “But how?” -Provide fundraising packets -Enforce minimums and waive registration fees -Offer incentive to top fundraisers
  21. 21. Benefits of online registration • Save time on event day with pre-registration • Easily collect and access contact info and answers to custom registration questions online • Export data into Excel to import into your donor database • Allow the option to register offline
  22. 22. Online event registration on FirstGiving.
  23. 23. Coming soon: Embedded Registration
  24. 24. Coming soon: Embedded Registration
  25. 25. Your cause is your brand.Keep it consistent.
  26. 26. 10 must haves for your brand. Logo, Donation and brand theme fundraising options Mission Thank you Statement messages Captivating Email messaging photos strategy Storytelling Social media video presence Personal story Clear contact or connection information
  27. 27. Incorporate imagery that represents yourbrand and mission.
  28. 28. Be creative.
  29. 29. Customize.
  30. 30. You don’t need a fundraising event toFundraise online.
  31. 31. Grassroots fundraisers receive higher donationsthan those fundraising for an official event.
  32. 32. Weddings, anniversaries, christenings, and treksreceive the highest average donations.
  33. 33. Weddings, anniversaries, christenings, and treksreceive the highest average donations.
  34. 34. Chris Snell fundraised for his 150 milerun across the Sahara desert.
  35. 35. Howard Kreiwitz fundraised in memory ofhis father, Jack.
  36. 36. Email Messaging Facebook Branding Event RegistrationGrassroots Fundraising
  37. 37. Questions?
  38. 38. Be a part of the FirstGiving Community Facebook: Twitter: @firstgiving Online Fundraising blog:
  39. 39. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants: Email: Telephone: 617-542-0010 x 4