Social media and tourism. It's all about people. US travelers to Italy. How to increase them using social media!

2. Networks connect us to lots of things, including
information & people.
The web is an information network connected by web
links.
A community is a social network connected by
relationships.
Social Networks subtly changed. They were no longer
just connections with friends but with other people
with interesting information to share.
Social Media

4. 1 in 2 read a

6. 700/seconds of Facebook Status Updats
30 billions pieces of content shared Monthly

7. 1/8 minutes online is spent on

8. 3 x more time spent with social media than email

9. 30 billion pieces
of content shared
monthly

10. 38,172/second searches on

11. 78% of online consumers research
before they buy

12. It's all about people

13. Source: Pew Internet Surveys (Generations
2010)

18. Tourism 2.0
The New Web Presence
• Identify your community
• Talk
• Take part
• Use many online tools
• One on one relationships
• Create a “Social Media Cocktail”

19. What’s Hot in Tourism
2.0 Projects?
• Trust, User Referrals and Reviews
• Individualism and Personalization
• Activity not Place
• Personal Broadcasting and Travel Blogging
• Finding and working with…
• Being in the hottest new Web2.0 app
• Google Maps

20. US to EUROPE

24. People will…
• Find your brand or product without having to
search (very hard)
• Interact with you in their social networks (without
having to leave)
• Offer feedback and advice & help to improve a
product, a venue, a destination even
• Feel like they know the ‘provider’ better (and trust
you more)
• Promote you (without you paying them)

25. Getting Started
Events
• List events
• Tell people
• Make friends
• Link events to blogs to ...
Blogging
• Write
• Find & be friend other writers
• Link & Comment
• Post regularly and generously
Sharing
• Share photos
• And videos
• Tag them
• Link them
Next
• Build up the right toolkit for your
project and for your community
• Use new tools in conjunction with
what you already do

26. 10 Tips
For energizing tourists!

27. Be Findable (google, tripadvisor)

28. Be Trustworthy (Family friends, online
opinions)

29. Be Attractive (use multimedia flickr,
youtube)

30. Be Conversational
(listen, learn, engage Twitter)

31. Be Attentive (monitor –
google.com/alerts, socialmention.com,
search.twitter.com)

32. often – facebook.com/pages) facebbok
1 – 2
130 friends average sphere of
influence for a facebook user

33. 72% of adult cell phone users text
message
65% of adult cell phone users
sleep with their phones
1/1.5 U.S. cell phones are smart
phones

34. 41% of US internet users
threatened to stop buying from
companies that sent irrelevant
messages

35. Be Exciting
81% give their email address for a
giveaway, deal or upcoming sale.

36. Be Brilliant

37. Be Findable