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Finding The Social In Fundraising: AFP Northern New England Keynote Address


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Millennials are cultural and technological influencers, and their adoption of technology has fueled the social web, along with everything we do with it, including fundraising. In this keynote presentation, I look at what the development of tech platforms, coupled with the rise of social citizens, tells us about how donors, fundraisers and other stakeholders want to utilize social communication for fundraising. The presentation looks carefully at people, media, and expectations of nonprofit behavior, and how what we do today as nonprofits must be social. Lastly, I consider: what does an organization need to do now, to support social media fundraising as new communications media matures?

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  • Most Respected sir, warm greetings to all, We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of kindergarten's, computer centers, women empowerment projects and Orphan home for Orphan and Destitute Children's . we providing all there needs. meals, cloths, snacks, Boarding and stay , educations, skilled training like computer and tailoring and much more development for this Children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands like other organizations, kindly consider and help us to get the supports. feel free to contact for further details. we mentioned various projects which we supporting, but we are expecting funding assistance any one peoject, feel free to contact us we will share our project proposal and charity service with the legal documents. please guides us to get the financial charities contact . contact : please visit our FB :…/St-Peters-Home-f…/135836186518700 Regards Immanuel
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Finding The Social In Fundraising: AFP Northern New England Keynote Address

  1. 1. Finding the “Social” In Fundraising AFP – NNE 2014 Conference Debra Askanase Community Organizer 2.0
  2. 2. Let me tell you a story…
  3. 3. Expecta-tions of NPO People Medium Finding the “social” in fundraising
  4. 4. PEOPLE
  5. 5. Matures Born 1945 and earlier (age 69+ as of 2014)
  6. 6. Baby Boomers Born 1946 – 1964 (age 50-68 as of 2014)
  7. 7. Gen X Born 1965 – 1980 (age 34-49 as of 2014)
  8. 8. Millennials Born 1981 – 1995 (age 19-33 as of 2014)
  9. 9. What Impact? Monetary donations Volunteering and social sharing Matures and Baby Boomers Gen X and Millennials
  10. 10. Cultural Influencers
  11. 11. Influence Craving
  12. 12. Desire To Make A Difference
  13. 13. Make An Impact 33% 37% 50% 60% 70% 60% 50% 40% 30% 20% 10% 0% Agree Matures Boomers Gen X Millennials Would the ability to directly see the impact of you donation have a significant bearing on your decision to give?
  14. 14. THE MEDIUM
  15. 15.
  16. 16. Diagram courtesy of Darim Online
  17. 17. The Dominance of Stories
  18. 18. …but is it just “slacktivism?”
  19. 19.
  20. 20. Expecta-tions of NPO People Medium Socially-powered fundraising
  21. 21.
  22. 22. What made #icebucketchallenge take off? • People + medium + fun • Easy to do! • Want to share what’s important to you • Peer influence at play: tagging, challenge • Entirely played out on Facebook • Video • It’s authentic – not imposed • Even my own kids had heard of it and were doing it in a hotel pool 
  23. 23.
  24. 24. Giving Days
  25. 25. #GivingTuesday is powered by social
  26. 26. PEOPLE + MEDIUM
  27. 27. Is There An Ideal Social Fundraising Elixir? Peer element Leverages social Visual Makes people feel heard & valued Involves millennials START NOW GET READY
  29. 29. Millennials showed significant interest in using their network of family and friends to fundraise on behalf of causes they were passionate about. - Millennial Impact Report 2013
  30. 30. photos/25925838@N00 /9680535872/
  31. 31. Are You Ready? • Show evidence that giving is making an impact • Offer regular updates of successful projects and programs • Think “visual first” • Offer data and transparency • Create sharing opportunities for fans get involved and share the love of your org • Create community, prep for peer-to-peer $ • Updated, responsive website • Invest in your social media • Cultivate millennials
  32. 32. Are You Ready? • Embrace the people – Create a conversation & community online – Embrace millennials – Create stories the inspire – Offer transparency and show impact • Don’t ignore technology or new media – Try a crowdfunding or other social-powered fundraising campaign – Updated, responsive website – Social fundraising is here, and it will be baked into every new tech app, tool, channel and trend
  33. 33. Expecta-tions of NPO People Medium What’s next?
  34. 34. Philanthro-Kids
  35. 35. How would Reuben have done it today?
  36. 36. Resources The Next Generation of American Giving: The Charitable Habits of Generations X, Y, Baby Boomers, and Matures: Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes Millennial Impact Report: How Nonprofits Can Leverage Crowdfunding [infographic on crowdfunding] Ice Bucket Challenge
  37. 37. THANK YOU!! * * Email: Website: Blog: Linkedin: Twitter: @askdebra Other slides: Telephone: (617) 682-2977