Dave Boyce: How to Launch a Successful Social Fundraising Campaign?

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Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.

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  • Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B
  • Dave Boyce: How to Launch a Successful Social Fundraising Campaign?

    1. OnlineFundraising: 3 Myths 3 Musts
    2. US Giving 35% growth $ 39B online $300B individual giving
    3. in 2012online = social
    4. Myth #1: If you build it, they will come
    5. Myth #2: Like + Share Buttons = Social
    6. Myth #3: People Want to Give You Their Money
    7. Must #1: Easy
    8. Must #2:Emotional
    9. Must #3: Engaging Photo/Video GalleryMessagesVideosPhotos
    10. Consider viral loops Actions • 50% to goal • New picture Notifications • Friend followed • Email • Comment • Facebook • 2 days left • SMS • Etc. • App • Twitter Social Reach • Followers Return Trips • Donors • Information • Friends • Recognition • “Likely” • Belonging • Fun
    11. Easy +Emotional +Engaging =Effective
    12. Social Fundraising

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