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Digital Storytelling Tools for Nonprofit Organizations

New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.

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* *
Digital Storytelling Tools
The One and Only
Storytelling/Digital Tools/ Speed Dating
Mashup
Mass Nonprofit Network Annual Conference 2013
October 29, 2013
* *
Why stories?
What’s in a good story?
Digital storytelling TOOLS
5 stories you have right now
Speed Dating!
Report-backs and sharing
TODAY’S WORKSHOP
About the presenter Debra Askanase
• Master text styles
– Second level
• Third level
– Fourth level
» Fifth level
3
Former nonprofit
executive director,
program manager,
community organizer
Deep passion for movement-
building and change
organizations
debra@communityorganizer20.com
Digital Engagement
Strategist
About Debra Askanase
*Personal stories and gossip make up 65% of our
daily conversations
http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling
All day long, we tell stories
When we are told a story, we also
empathetically experience the story
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-
way-to-activate-our-brains
When we hear a story,
we try to relate it to one of our existing
experiences
Ad

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Digital Storytelling Tools for Nonprofit Organizations

  • 1. * * Digital Storytelling Tools The One and Only Storytelling/Digital Tools/ Speed Dating Mashup Mass Nonprofit Network Annual Conference 2013 October 29, 2013
  • 2. * * Why stories? What’s in a good story? Digital storytelling TOOLS 5 stories you have right now Speed Dating! Report-backs and sharing TODAY’S WORKSHOP
  • 3. About the presenter Debra Askanase • Master text styles – Second level • Third level – Fourth level » Fifth level 3 Former nonprofit executive director, program manager, community organizer Deep passion for movement- building and change organizations debra@communityorganizer20.com Digital Engagement Strategist About Debra Askanase
  • 4. *Personal stories and gossip make up 65% of our daily conversations http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling All day long, we tell stories
  • 5. When we are told a story, we also empathetically experience the story http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful- way-to-activate-our-brains
  • 6. When we hear a story, we try to relate it to one of our existing experiences
  • 7. We remember stories because we empathetically experience them http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  • 8. Decoding Experiencing Read numbers, lists, text Read/hear stories Our brains process stories differently http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  • 9. * * Elements of a Strong Story Long form or short, they all have a few similar elements
  • 10. • Has a relatable “main character” • Simplifies a complex idea to its essence • Elicits an emotion • Creates a connection with the audience • Gives the audience one strong message • Inspires action • Has a story arc A strong digital story… *a good story can also be very, very simple and brief!
  • 13. Or offer small moment stories that connect emotionally, and convey a message
  • 17. Stories help your nonprofit: Explain a complex problem Spread the news Raise money http://www.flickr.com/photos/54665509@N00/2226574367/
  • 18. * * 4 Types of Stories You Have Right NOW Founding/Founder’s stories Our People stories What You Do stories Impact stories …and creative ways to show them
  • 19. * * FOUNDER’S STORY: QUOTE/PHOTO http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
  • 20. * * FOUNDER’S STORY: TIMELINE http://visionspring.org/founders-story/
  • 21. * * OUR PEOPLE STORIES: VIDEO http://invisiblepeople.tv/
  • 22. * * OUR PEOPLE STORIES: PHOTOS http://collection.peacecorps.gov/cdm/landingpage/collection/p9009coll11
  • 23. * * OUR PEOPLE STORIES http://www.volunteermatch.org/volunteers/stories/index.jsp
  • 24. * * WHAT YOU DO STORIES: VIDEO http://www.youtube.com/watch?v=ST54gqOogLE
  • 25. * * WHAT YOU DO STORIES: VIDEO Believeinbrookliinekids.org
  • 26. * * WHAT YOU DO STORIES: STORIFY
  • 27. * * IMPACT STORIES: MAPS Charitywater.org
  • 28. * * IMPACT STORIES: INFOGRAPHIC http://www.charitywater.org/annual-report/12/
  • 29. * * HOW SPLASH.ORG COMBINES THEM ALL
  • 35. Share the story you want to tell 3 minutes per person, then switch
  • 37. Timely Interactive Crowdsourced Easy to amplify & share Digital Storytelling is different http://www.flickr.com/photos/64251830@N00/424716302/
  • 38. Families of Visual Storytelling Static Photo Storytelling • Instagram • Pinterest • Flickr • Tumblr • Jpeg • Tag galaxy Data Viz Storytelling • Infographi cs • Maps • Dipity • Visual.ly • Mindmaps • ThingLink Video Storytelling • YouTube • Animoto • Vimeo • Vine Curated Storytelling • Storify • Scoop.it • Kontribune • Paper.li • Twitter
  • 39. * * Static Photo Storytelling Instagram Pinterest Flickr Tumblr PicMonkey
  • 40. Instagram * Search Instagram with web.stagram.com
  • 42. Tumblr – visual blogging
  • 44. Curated Flickr tags – Taggalaxy.de http://www.taggalaxy.de/
  • 45. Photoshop for the rest of us
  • 50. * * Data Viz Storytelling Instagram Pinterest Flickr Tumblr PicMonkey Infographics Mapping Dipity Visual.ly ThingLink
  • 52. 52 MomsRising story bank - Google Earth Momsrising.org
  • 53. Dipity – create timelines from data
  • 54. Mind maps – mindmeister.com or mindnode.com Search for ocean acidification terms, contributed by Upwell.us
  • 58. You can do anything with ThingLink, even…
  • 61. Create video from photo and text - Animoto.com
  • 63. Curated e-paper – Kontribune.com
  • 64. Bring it together with Storify
  • 68. * * Speed Dating! 2.5 minutes per person, then switch! Move on to another discussion partner when the timer goes off
  • 69. Share the story you want to tell What tools would you use?
  • 70. * * THANK YOU!! Email: debra@communityorganizer20.com Website: communityorganizer20.com Blog: http://communityorganizer20.com Linkedin: linked.com/in/debraaskanase Twitter: @askdebra Other slides: slideshare.net/debask Telephone: (617) 682-2977
  • 71. * * Slide number URL (Flickr Creative Commons license) 4 http://www.flickr.com/photos/63287402@N00/456611804/ 5 http://www.flickr.com/photos/78199439@N00/1545378691/ 6 http://www.flickr.com/photos/moriza/2565606353/sizes/m/in/pho tostream/ 7 http://www.flickr.com/photos/56611644@N00/8162168092/ IMAGE CREDITS
  • 72. * * 1. Big thanks to Zan McCulloch-Lussier, Marketing Director at Food Lifeline, who inspired this workshop. Connect with him @zanarama. 2. The facts and figures of visual storytelling for nonprofits (Rosita Cortez) http://www.rositacortez.com/social-media-101/visual-storytelling-for-nonprofits- infographic/ 3. Get Storied community (Michael Margolis): http://getstoried.com/ 4. Just Story It (Karen Dietz): http://www.juststoryit.com/ 5. Curated scoops on storytelling (Karen Dietz): http://www.scoop.it/t/just-story-it 6. Three case studies of bios that get results: http://www.getstoried.com/3-case- studies-of-good-bios-that-create-results/ 7. Storytelling webinar slides (M & R Research): http://labs.mrss.com/get-the-slides- and-our-answers-to-your-questions-from-the-storytelling-webinar/ 8. Digital storytelling resources for nonprofits (Socialbrite): http://www.socialbrite.org/sm4np/ 9. http://communityorganizer20.com/2011/09/06/infographics-for-nonprofits-the- new-storytelling/ STORYTELLING RESOURCES

Editor's Notes

  1. http://www.flickr.com/photos/63287402@N00/456611804/
  2. http://www.flickr.com/photos/78199439@N00/1545378691/
  3. http://www.flickr.com/photos/moriza/2565606353/sizes/m/in/photostream/
  4. http://www.flickr.com/photos/56611644@N00/8162168092/
  5. impact
  6. impact