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Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization

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Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization

  1. 1. Shiny Object Syndrome:Which Social Media Tools Are Most Effective For Your Organization? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  2. 2. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  3. 3. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  4. 4. “We need aFoursquare strategy!” “We need to be on Twitter!” “Why don’t we have a blog?!” What about Zombies! Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  5. 5. FreeSocial Media Easy Nirvana Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  6. 6. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  7. 7. Questions to Ask:• Who are we trying to connect with?• What goal are we trying to accomplish?• What will we ask our members to do?• Does this new tool meet the need? (Or, does some other tool work better?) Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  8. 8. P.O.S.T.• PEOPLE – Who are you targeting online?• OBJECTIVES – What defines success?• STRATEGY – What is your plan?• TECHNOLOGY – What tools will you use to implement the strategy? Forrester Research Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  9. 9. Don’t Forget! Social Media Social Media is not always the answer. Sometimes the best solution is to improve your website or your use of email. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  10. 10. Case Study: 2012 REALTOR RallyAmplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  11. 11. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  12. 12. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  13. 13. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  14. 14. Results• 15,500 participated in the Virtual Rally• Members participated from every state• Only 10% were from the local area• 30% of participants had not participated in a political event before• 2,160 Tweets using #realtorrally• 2,960 Tweets to Senate• 2,470 Facebook posts• 26 pins on Pinterest Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  15. 15. Case Study:Disruptive Women in Heath Care Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  16. 16. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  17. 17. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  18. 18. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  19. 19. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  20. 20. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  21. 21. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  22. 22. Case Study: Health In PlaceAmplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  23. 23. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  24. 24. Select an appropriate Experiment Grow it orsocial media and learn abandon it Tool Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

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