Don’t Be ‘Anti-Social’ with Social Media =•87% trust a friend’s recommendation over a review by a critic(Marketing Sherpa-Digital Influence Group)•Users of social media channels are 3 times more likely to trust peer opinionsover advertising when making purchase decisions(JupiterResearch-Digital Influence Group)
Avoid Being The “Mystery Man”•It’s important for us not to hide behind technology, but use it tobetter understand each other’s needs…our focus should alwaysbe on people, not technology…(Brent Leary-Radian6 Report)
I joined Twitter…And all I got waseverything I wanted.
Influence Takes Work•Influence is the ability to cause desirable and measurable actions andoutcomes. ~ @briansolis, Principal of FutureWorks•Your influencers are your best brand representatives. Those people have thehighest ability to impact the purchasing behavior of your greater brandcommunity. ~ Radian6
Attend, Host…Make an Event of It• Meetup.com, worlds largest network of local groups. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.• TweepML.org, share groups of Twitter users so you can connect and keep conversation going after meeting IRL
Get People Talking About Your Brand• Are people talking about you? Listen. Find out. 30 free social media monitoring & listening resources from @kenburbary:2. Jump in and join the conversation.3. Move the discussion forward.
“No Press Release Required”• News story had a media value of $24k and had over 153k total media impressions• “A survey conducted in the fall of 2009 found that more than half of all journaliststurn to sites like Twitter for story research.” (@prtini in Mashable)
Mixing Traditional and New Media Who says you can’t teach an old dog new tricks?
From YouTube to “The Today Show”• “Walk for Love” YouTube video series has more than 65k views since Feb 2011and around 2 million total media impressions from the Twitter and Facebook pagesof local and national media who followed the story• Series has help gained over $20k in referrals from patients who found out aboutthe DMC thru watching the videos, friend recommendations, etc
Now, Get Out There And Get Social! Thank You! Julian Bond Jacki Halas@Julian_Bond @Jacki_Halas