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Increasing Your Impact Through Social Media Collaboration with Peer Organizations

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Increasing Your Impact Through Social Media Collaboration with Peer Organizations

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Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.

Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.

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Increasing Your Impact Through Social Media Collaboration with Peer Organizations

  1. 1. @PontDD Increasing Your Impact Through Social Media Collaboration with Peer Organizations Dorothy Ponton
  2. 2. @GirlsLeadership Girls Leadership teaches girls the skills to know who they are, what they believe, and how to express it, empowering them to create change in their world.
  3. 3. Clap Together
  4. 4. Clap Together How? Why?
  5. 5. Community Engagement Manager @GirlsLeadership 3,663
  6. 6. How to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. & "The Fortune is in the Follow Up"
  7. 7. What's in it for you... Low Cost Repeatable Scalable Measurable Impact
  8. 8. How I did it: Evangelized to Executive Director Participated in a chat Joined an existing conversation Demonstrated impact Rinse & Repeat
  9. 9. How I did it: Evangelized to Executive Director
  10. 10. How I did it: Participated in a chat @TheRepProject Resources shared Traffic! Followers! Engagement! #BuildConfidence
  11. 11. How I did it: Joined an existing conversation #HowDoYouFeel #InsideOut How Challenging Emotions Can Empower Action and Positive Change. Deepening the impact of Pixar’s Inside Out by growing Emotional Intelligence skills.
  12. 12. How I did it: Joined an existing conversation
  13. 13. How I did it: Joined an existing conversation
  14. 14. How I did it: Demonstrated impact 693,634 Reach 3,400,056 Timeline Deliveries
  15. 15. How I did it: Rinse & Repeat
  16. 16. We discuss parenting books, the latest research on girls, and practical ways to empower girls so they can change their world. We love collaborating with authors, experts, and peer organizations to talk about what matters to girls, parents, and educators. @GirlsLeadership
  17. 17. YOU can do it too - in 10 Steps: Find your Executive Sponsor Participate in a chat... or several! Join conversations Host a conversation Demonstrate impact (free tools) Rinse & Repeat
  18. 18. Steps 1 - 3: Host your conversation Research hashtags (#tagboard) Find topics/ themes/ calls to action your constituents are already talking about. Gather Partners from peer orgs (Exec can help greatly here)
  19. 19. Steps 3 - 5: Host your conversation Create an event page/ blog post Invite & promote: ask for help Images make the difference Create sample Tweets/ FB posts Tag your Partners in your posts Share resources generously
  20. 20. Steps 6 -10: Host your conversation Send Q: to Partners 1 week ahead Remind Partners 1 day & 2 hrs ahead Create sample Tweets/ FB posts Tag your Partners in your posts Measure: TweetReach, Hashtracking Conversation! RT/ Fave/ Reply
  21. 21. You DID it: Rinse & Repeat This conversation was just the beginning! Build a schedule in alignment with the cycle of your organization, and return to topics which have excitement and are meaningful to your constituents.
  22. 22. Thank You! @PontDD Dorothy Ponton

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