Content is King: Easy & Simple Ways to Curate Relevant Content

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Guillaume Decugis, CEO & Founder, Scoop.it
Twitter Handle: @Gdecugis
Content is KING! Learn best content curation practices and premier web services to feature your content. Also see how other nonprofits are successfully using it as part of their marketing strategy.

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Content is King: Easy & Simple Ways to Curate Relevant Content

  1. 1. @gdecugis Content is King: Easy & Simple Ways to Curate Relevant Content Guillaume Decugis Co-Founder & CEO – Scoop.it
  2. 2. @gdecugis Content is King “How you gather, manage and use information will determine whether you win or lose.” Bill Gates
  3. 3. @gdecugis What great content can do for you   Demonstrate Thought Leadership
  4. 4. @gdecugis What great content can do for you   Demonstrate Thought Leadership   Engage your community
  5. 5. @gdecugis What great content can do for you   Demonstrate Thought Leadership   Engage your community   Grow your Website SEO, traffic & leads
  6. 6. @gdecugis What great content can do for you   Demonstrate Thought Leadership   Engage your community   Grow your Website SEO, traffic & leads   Make your organization smarter
  7. 7. @gdecugis Knowledge: are you in control? Social Media Publishing Community Manager Content Marketing Marketing team Knowledge Sharing The whole organization Web 1.0 Webmaster
  8. 8. @gdecugis But how can I create all the content I need?
  9. 9. @gdecugis But how can I create all the content I need?
  10. 10. @gdecugis Start by what you read     Who could learn from it?   What is it about?   Define your topics
  11. 11. @gdecugis Discover more content like this easily 1  Discover
  12. 12. @gdecugis Select the best and add value 2  Curate 1  Discover Your Content Curation Hub
  13. 13. @gdecugis Distribute 3  Publish 2  Curate 1  Discover
  14. 14. @gdecugis Distribute. And amplify. 3  Publish 2  Curate 1  Discover
  15. 15. @gdecugis BEST PRACTICES & TIPS
  16. 16. @gdecugis Leverage free/freemium tools for discovery Topic-based content. Articles about the people in your network. Organize and read RSS feeds. Content relevant to your keywords. + relevant content already curated by the Scoop.it community.
  17. 17. @gdecugis Leverage daily email summaries
  18. 18. @gdecugis Leverage Time Shifting   Save promising content for later.
  19. 19. @gdecugis Leverage mobile
  20. 20. @gdecugis Sharing is not enough: you need a content hub.   Social content = short-lived   140 characters (– title – url) to add context.   Drive audience away; not to your own site.   No opportunity to convert.   No opportunity to show related content.   No traffic from search.
  21. 21. @gdecugis Sharing is not enough: you need a content hub.   My curated content is now archived and will be discovered and reshared in the future.   It receives targeted traffic from search.   My own context is displayed (eg: what it means for my audience)   I can add conversion & engagement CTA’s.
  22. 22. @gdecugis Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is content:  
  23. 23. @gdecugis So what? Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is shared content:  
  24. 24. @gdecugis Add Value This is curated content:     It’s in a precise context (changemaking)   An insight is added to make the connection (how well a person commands change = critical success factor in education)   Related articles are expanding on the same topic (how education affects change, how to educate changemakers, etc…).   It’s branded
  25. 25. @gdecugis How Content Curation adds value to your readers  Selection  Contextual aggregation  Clarification  Summary  Connecting the dots  Refutation  Etc…
  26. 26. @gdecugis Tools are even better when integrated. Discovery   Host your curated content   Publish & analyze  
  27. 27. @gdecugis SAMPLE USE CASES
  28. 28. @gdecugis Create a weekly newsletter " with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time?
  29. 29. @gdecugis Create a weekly newsletter " with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time? Generate newsletters directly from curated content.
  30. 30. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community?
  31. 31. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community? Curate from the best from #usfca hashtag on Twitter, Instagram, Facebook… Showcase and highlight contributors on a Scoop.it page integrated to the USF Web site. ~1,000 contributors in 9 months. ~5,000 pieces of content shared and amplified.
  32. 32. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows?
  33. 33. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows? Create a press review of all the news articles that mention the Ashoka fellows.
  34. 34. @gdecugis Thanks! Guillaume Decugis Co-Founder & CEO – Scoop.it http://scoop.it

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