THE FOUNDATIONS OF OF SOCIAL MEDIAfor EARLY CHILDHOOD EDUCATORS Lisa Colton Darim Online & See3 Communications firstname.lastname@example.org 434.977.1170
Characteristics of Social Media• Participatory: It blurs the line between producer and consumer, media and audience.• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.• Communal: Supports formation, growth & strength of communities around a particular shared interest.• Connected: Thrives on being connected, rather than being territorial and proprietary.
5 New Rules of the GameAttention EconomyBe SocialAdd ValueBe RealStrengthen the Network
Social Content is Social Capital• Social Capital is the value of connections between and among nodes in social networks.• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.• 12:1 ratio of adding value.