Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.