YouTube: http://bit.ly/mQQWre Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命) Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post) 牧養沙龍：社交網絡與堂會牧養，由網絡使命主辦（網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成）

1. x
Social Networking x Pastoral Care
Calvin Yu @ Network Mission / 2010.09.17

2. Social Media is a fad?

3. Or a fundamental shift in the way we communicate?

4. What is the Relevance?

5. Puzzled?

6. Social Networking in Plain English

7. Characteristics of
Social Networking

8. Connections of Connections

9. Trusted Connections

10. Emotionally Connected

11. Sharing and Interaction

12. Participation

13. Paradigm Shift

14. 1.0: Care 1.0: Come to where I am

15. 2.0: Care 2.0: Go to where you are

16. Social Networking:
Accessories for Pastoral Care

17. Walk Together

18. Asynchronous Communication

19. One to Many

20. Solidify, Deepen, Extend

21. The Power of Like

22. Social Media: Wheat Field

23. Changing Landscape

24. Changing Landscape
• Role Model
• Positive examples
• Mode of Communication
• Interaction
• Speed
• Mode of Expression

25. Changing Landscape
• Multiple Perspective
• Expectation

26. Myths of Social Networking

27. Myth #1
It is for the Youth only!

28. Fact #1
• 2009.11
Research by The Nielsen Company
in the US (Nov. 2009)
• During the past 5 years
• ^ 55%
seniors actively using the
Internet ^ 55%
• ^ 11%
time spent online by the
seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

29. Fact #1
• 2009.11
Research by The Nielsen Company
in the US (2009.11)
• During the past 2 years
• ^ 53%
social networking seniors ^
53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

30. Fact #1
• Facebook 2009.2.2
US Facebook Statistics (2009.2.2)
•
Growing in all age/gender
demographic
• 55
120 175.3%
Fastest growing segment:
Women over 55
up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

31. Fact #1
• Facebook 2009.2.2
US Facebook Statistics (2009.2.2)
•
Facebook growing faster with
women than men in almost every
age group
• 45% 26
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

32. Tip #1
The audience spectrum is much
wider than your guess!

33. Myth #2
I am not IT person!

34. Fact #2
•
Social Media is designed for
everyone!
•
They have already done the
technical hard work for you!
• !
You know better about the needs
for pastoral care than any IT
experts!

35. Tip #2
You know the need for pastoral
care better than IT people!

36. Myth #3
Just put everything on it!

37. Fact #3
•
Highly competitive in attention
seeking
•
What to share and how to share are
critical

38. Fact #3
• Editorial Principles
•
Concise & Accurate: get to the
point instantly
•
Creative & Photographic: catch
the attention
•
Active & Interactive: update
frequently and make room for
interaction

39. Tip #3
Customize and Differentiate!

40. Myth #4
There will be negative posts!

41. Fact #4
•
Good opportunity for pastoral care
and witness
•
Negative posts will appear
somewhere ultimately
•
They had better appear in your
space so that you can respond
• Let them speak

42. Tip #4
Social media gives you more
opportunities for pastoral care!

43. Myth #5
It is a waste of time!

44. Fact #5
•
Time killer vs. Time saver
•
Filtering tools help

45. Tip #5
It is really up to YOU!

46. Myth #6
Face-to-face contact is better!

47. Fact #6
•
Who says no?
•
But who says social networking is
here to replace face-to-face
contact?
•
Social networking simply solidifies,
deepens and extends!

48. Fact #6
•
Fellowship example:
•
Members don’t have time to
attend
•
You prefer losing them or
connecting online?

49. Tip #6
Social Networking solidifies,
deepens and extends your face-
to-face communication!

50. Myth #7
I don’t want to risk my privacy!

51. Fact #7
•
Know the rules
•
Define the boundaries
•
Communication through social
networking does not suit all
situations

52. Tip #7
Keep yourself informed and get
risk managed!

53. Examples

54. Facebook

55. Pastor Rick Warren @Facebook Pages

56. Joshua Sun @Facebook

57. Twitter

58. Bible @twitter

59. ebible_com @twitter

60. VersesFromBible @twitter

61. ibibledaily @twitter

62. idailybible @twitter

63. biblesummary @twitter

64. Upwill @twitter

65. billhybels @twitter

66. RickWarren @twitter

67. calvinyu/bible @twitter

68. calvinyu/pastor @twitter

69. slideshare

70. calvinyu @Slideshare.net

71. Action

72. Evaluate

73. Evaluate
•
Evaluate the needs of your serving
targets
•
Evaluate the suitability of different
social networking platforms
•
Evaluate the pace and mode of
participation

74. Participate

75. Participate
•
Participation in person is far
important than listen and talk
•
Opening accounts are not
participation
•
Start from “Like” and “Share”

76. Cultivate

77. Cultivate
•
Cultivate the proper way of using
social networking, find the right
point of balance
•
Practice makes perfect
•
Be a role model to help your targets
establish healthy habits of using
social networking

78. Facing the Social Networking Revolution, you need to...

79. Think Different

80. . Lewis Pugh’s Swimming
Experience

81. North Pole Swim vs.
Everest Swim

82. Honda “Cog”

83. Are you ready?

84. ONE MORE THING

85. Photo: Auro Queiroz
@ netfish.hk
facebook.com/netfish.hk

86. @
netfish.hk@GNCI
•
Further today’s discussion and
sharing
•
A platform for exchanging sharing
and experience about social
networking and technology
application from the perspective of
Christians
• netfish.hk
facebook.com/netfish.hk

87. LAUNCHED TODAY

88. Q&A

89. In search of excellence for HIM