Communication: Building Foundation Awareness Through Compelling News and Social Media

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Andy Huston

Presentation at the NICF

Technology Business

COMMUNICATION
Building Foundation Awareness Through
Compelling News & Social Media

Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity / @nicfoundation #NICFseminar

• Annual Reports • Website
• Direct Mail • Press Releases
• Emails • Stewardship
• Magazines • Meetings
• Social Media
• Newsletters
• Notes
• Print Brochures
• Signage
• Events • Pictures
• Scripts • Videos
• Manuals • Blogs

What’s Compelling?
Connecting Foundation Stakeholders With
Our Mission & Case for Support.

A Hero’s Journey
Quest. Test. Yes!

Strategy Development Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

Not Shiny New Toys

Powerful Business
Applications

People
P
Objectives
O
Strategy
S
Technology
T

Listen

Media Monitoring

Surveys

Grant Recipients

Meetings

Social Media Email

Objectives

Case & Mission-Centric

Grant Recipients

Raising Funds

Donor Acquisition

Foundation Awareness Loyalty

Strategy Development

Organizational
Mission and
CASE

Learning in
5 Steps
In this order:

• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans

“Experiment personally,
apply professionally”

http://www.flickr.com/photos/bartzoni/5099168373

@comcastcares

@twelpforce

@deltaassist

@dellcares

Social Organization
Growth Opportunities
• Blogs
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Google +
• Pictures

140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

800 Million Unique Visitors
Each Month

3 Billion Hours Watched
Each Month

500 years of YouTube video are
watched every day on Facebook,
and over 700 YouTube videos
are shared on Twitter each minute

Source: YouTube, 2012

• Facebook
• Instagram
• Pinterest
• Flickr
• Picasa

Instantaneous +1000 Words

Google Analytics
Tracking Web Traffic

Tracking
Bit.Ly
Goo.Gl

Influence
Insights
Klout

Grader.com

SCAN THIS
hust0058.wordpress.com

Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity

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Communication: Building Foundation Awareness Through Compelling News and Social Media

1. COMMUNICATION Building Foundation Awareness Through Compelling News & Social Media Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity / @nicfoundation #NICFseminar

3. We Are In The Business Of Communication

4. • Annual Reports • Website • Direct Mail • Press Releases • Emails • Stewardship • Magazines • Meetings • Social Media • Newsletters • Notes • Print Brochures • Signage • Events • Pictures • Scripts • Videos • Manuals • Blogs

5. What’s Compelling? Connecting Foundation Stakeholders With Our Mission & Case for Support. A Hero’s Journey Quest. Test. Yes!

6. Strategy Development Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/

7. Not Shiny New Toys Powerful Business Applications

8. People P Objectives O Strategy S Technology T

9. Grow Connections 31% 6% 54% 18%

10. Listen Media Monitoring Surveys Grant Recipients Meetings Social Media Email

11.

12. Objectives Case & Mission-Centric Grant Recipients Raising Funds Donor Acquisition Foundation Awareness Loyalty

13. Source: Cygnus Greek Research Project

14. Strategy Development Organizational Mission and CASE

15. Source: Cygnus Greek Research Study

16. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans

17. “Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373

18. @comcastcares @twelpforce @deltaassist @dellcares

19. Social Organization Growth Opportunities • Blogs • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Google + • Pictures

20.

21.

22. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics

23.

24. 800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute Source: YouTube, 2012

25. • Facebook • Instagram • Pinterest • Flickr • Picasa Instantaneous +1000 Words

26. Measure Impact

27. Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com

28.

29.

30. People P Objectives O Strategy S Technology T

31. SCAN THIS hust0058.wordpress.com Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity

Communication: Building Foundation Awareness Through Compelling News and Social Media

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