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Strategic Storytelling
for
Social Impact
Kimaya Dixit,
Jereme Bivins, @jcbivins
#SM4NP
Who are you people?
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Kimaya Dixit
Senior Associat...
Why Stories Matter.
#SM4NP @kimayadixit
Our Origin Story...
#SM4NP @kimayadixit
Five Pillars of Storytelling
Strategy Capacity Content Platform Evaluation
#SM4NP @kimayadixit
#SM4NP
hatchforgood.org
@kimayadixit
“If history were taught in the form of stories, it would
never be forgotten.”
~ Rudyard Kipling, The Collected Works
Jeff ...
#SM4NP @jcbivins
#SM4NP @jcbivins
#SM4NP @jcbivins
The (Too Much) Information Age
#SM4NP @jcbivins
We’re all storytellers now
DayOne for
iPhone
#SM4NP @jcbivins
#SM4NP @jcbivins
OH THE HUMANITY!
#SM4NP @jcbivins
Content
• Pictures?
• Data-packed reports?
• Event Tweets?
#SM4NP @jcbivins
Your mission statement
is not your story.
#SM4NP @jcbivins
What a Picture’s Worth
#SM4NP @jcbivins
“Along the way, we collect stories about the people
and places we visit, the good deeds we observe,
and the lives that we ...
The 40/60 Rule*
* http://bit.ly/40-60
• 40% creating, 60% marketing
• Who should see this?
• Where should they see it?
• W...
• Blog and Website
• Social Media
• Email
• The Real World
Platforms
#SM4NP @jcbivins
#SM4NP @jcbivins
Break It Down
#SM4NP @jcbivins
Break It Down
#SM4NP @jcbivins
Break It Down
#SM4NP @jcbivins
Evaluation
• Dollars raised
• New partners or
volunteers
• Site traffic, share of
conversation, or media
coverage
#SM4NP @...
Snake Eating an Elephant
#SM4NP @jcbivins
#SM4NP @jcbivins
Share Your Impact
Things To Do Right Now
• Ask your team and your partners for content (i.e. 1 photo, 1 quote, 1 short phone-
shot video, et...
Tools to Help Get You Started
• Hatch for Good: Tell stories with purpose.
http://www.hatchforgood.org/
• RowFeeder: Track...
#SM4NP
Stay in touch!
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Kimaya Dixit
Senior Associate, Ha...
Thank you.
#SM4NP
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Strategic Storytelling for Social Impact Webinar

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Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?

In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

Published in: Social Media
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Strategic Storytelling for Social Impact Webinar

  1. 1. Strategic Storytelling for Social Impact Kimaya Dixit, Jereme Bivins, @jcbivins #SM4NP
  2. 2. Who are you people? Jereme Bivins Digital Media Manager, The Rockefeller Foundation @jcbivins Kimaya Dixit Senior Associate, Hattaway Communications @kimayadixit #SM4NP
  3. 3. Why Stories Matter. #SM4NP @kimayadixit
  4. 4. Our Origin Story... #SM4NP @kimayadixit
  5. 5. Five Pillars of Storytelling Strategy Capacity Content Platform Evaluation #SM4NP @kimayadixit
  6. 6. #SM4NP hatchforgood.org @kimayadixit
  7. 7. “If history were taught in the form of stories, it would never be forgotten.” ~ Rudyard Kipling, The Collected Works Jeff Widener / AP #SM4NP @jcbivins
  8. 8. #SM4NP @jcbivins
  9. 9. #SM4NP @jcbivins
  10. 10. #SM4NP @jcbivins
  11. 11. The (Too Much) Information Age #SM4NP @jcbivins
  12. 12. We’re all storytellers now DayOne for iPhone #SM4NP @jcbivins
  13. 13. #SM4NP @jcbivins
  14. 14. OH THE HUMANITY! #SM4NP @jcbivins
  15. 15. Content • Pictures? • Data-packed reports? • Event Tweets? #SM4NP @jcbivins
  16. 16. Your mission statement is not your story. #SM4NP @jcbivins
  17. 17. What a Picture’s Worth #SM4NP @jcbivins
  18. 18. “Along the way, we collect stories about the people and places we visit, the good deeds we observe, and the lives that we sustain. These stories are the powerful product of our work.” #SM4NP @jcbivins
  19. 19. The 40/60 Rule* * http://bit.ly/40-60 • 40% creating, 60% marketing • Who should see this? • Where should they see it? • What do I want them to do? #SM4NP @jcbivins
  20. 20. • Blog and Website • Social Media • Email • The Real World Platforms #SM4NP @jcbivins
  21. 21. #SM4NP @jcbivins
  22. 22. Break It Down #SM4NP @jcbivins
  23. 23. Break It Down #SM4NP @jcbivins
  24. 24. Break It Down #SM4NP @jcbivins
  25. 25. Evaluation • Dollars raised • New partners or volunteers • Site traffic, share of conversation, or media coverage #SM4NP @jcbivins
  26. 26. Snake Eating an Elephant #SM4NP @jcbivins
  27. 27. #SM4NP @jcbivins Share Your Impact
  28. 28. Things To Do Right Now • Ask your team and your partners for content (i.e. 1 photo, 1 quote, 1 short phone- shot video, etc.) when they go out into the field. • Build your story bank • Research new tools or platforms by reading Mashable!, TechCrunch, Wired, The Verge, and other outlets • Reuse your old content. Not everything you’ve shared is dated. #SM4NP @jcbivins
  29. 29. Tools to Help Get You Started • Hatch for Good: Tell stories with purpose. http://www.hatchforgood.org/ • RowFeeder: Tracks keywords, hashtags, and more directly to a Google Sheet http://www.rowfeeder.com • IFTTT: Create ‘recipes’ that connect services that you use everyday https://ifttt.com • Iconosquare: Instagram viewer and social analytics http://iconosquare.com • Storify: Use Tweets, Facebook posts, links, and more to tell stories http://www.storify.com #SM4NP @jcbivins
  30. 30. #SM4NP
  31. 31. Stay in touch! Jereme Bivins Digital Media Manager, The Rockefeller Foundation @jcbivins Kimaya Dixit Senior Associate, Hattaway Communications @kimayadixit #SM4NP
  32. 32. Thank you. #SM4NP

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