The document discusses myths surrounding social media, emphasizing its relevance beyond youth and the need for organizations to embrace social media strategies despite limited resources. It outlines the difference between traditional websites and social networking, highlighting the importance of active engagement and strategic platform selection. The text concludes with tips for effectively using social media to strengthen connections and maintain coherence in communication.

1. Decoding Social Media
Calvin Yu @ CCLSG / 2010.09.09

2. Puzzled?

3. Social Networking in Plain English

4. Characteristics of
Social Media

5. Connections of Connections

6. Trusted Connections

7. Sharing and Interaction

8. Participation

9. Social Media is a fad?

10. Or a fundamental shift in the way we communicate?

11. What is the Relevance?

12. Discussion:
Myths of Social Media

13. Myths of Social Media
•
It is for the Youth only!
•
We have website already!
•
We have no resources!
•
We have no IT people!
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

14. Myths of Social Media
• Facebook
Facebook = Social Media
•
How to pick the right ones?
•
Just put everything on it!
•
There will be negative posts!
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

15. Myth #1
It is for the Youth only!

16. Fact #1
• 2009.11
Research by The Nielsen Company
in the US (Nov. 2009)
• During the past 5 years
• ^ 55%
seniors actively using the
Internet ^ 55%
• ^ 11%
time spent online by the
seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

17. Fact #1
• 2009.11
Research by The Nielsen Company
in the US (2009.11)
• During the past 2 years
• ^ 53%
social networking seniors ^
53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

18. Fact #1
• Facebook 2009.2.2
US Facebook Statistics (2009.2.2)
•
Growing in all age/gender
demographic
• 55
120 175.3%
Fastest growing segment:
Women over 55
up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

19. Fact #1
• Facebook 2009.2.2
US Facebook Statistics (2009.2.2)
•
Facebook growing faster with
women than men in almost every
age group
• 45% 26
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

20. Fact #1
• Facebook 2009.2.2
US Facebook Statistics (2009.2.2)
•
Facebook growing faster with
women than men in almost every
age group
• 45% 26
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

21. Tip #1
The audience spectrum is much
wider than your guess!

22. Myth #2
We have website already!

23. Fact #2
• Web 1.0 vs. Web 2.0
•
Website: passive information
distribution
•
Social Networking: active
information sharing and interaction
through trusted connections
•
Speed of distribution

24. Fact #2
•
Pull vs. Push
•
Website: Visitor choose what to
explore
•
Social Media: You choose what
to share and the connections
choose whether and how to
interact

25. Tip #2
Be open-minded and embrace
new possibilities!

26. Myth #3
We have no resources!

27. Fact #3
•
That is exactly why you need Social
Media!
•
Trusted connections are your assets
•
Viral effect
•
Explore the hidden potentials of
your work

28. Tip #3
With Social Media platforms, you
become much more resourceful
than you used to be!

29. Myth #4
We have no IT people!

30. Fact #4
•
Social Media is designed for
everyone!
•
They have already done the
technical hard work for you!
• !
You know better about your
organization’s vision than any IT
experts!

31. Tip #4
You need relevant Social Media
strategy rather than competent IT
people!

32. Myth #5
Facebook = Social Media
Facebook

33. Fact #5
• Yes and No
• Facebook
Yes: Facebook is a popular Social
Media Platform
•
Twitter Delicious Digg
YouTube SlideShare Scribd
No: Social Media takes many
different forms and perspectives >
Twitter, Delicious, Digg, YouTube,
SlideShare, Scribd...

34. Tip #5
Do your research to explore the
possibilities!

35. Myth #6
How to pick the right ones?

36. Fact #6
•
Social Media is no different from
what your organization have been
doing for years (mailings, email,
phone calls, etc.)!
•
Only the SPEED and SCOPE are
different

37. Fact #6
•
You know the target audience > Go
find them!
•
The right Social Media platforms are
where you will find your audience!

38. Tip #6
The choice is a strategic one
rather than a technical one!

39. Myth #7
Just put everything on it!

40. Fact #7
•
Highly competitive in attention
seeking
•
What to share and how to share are
critical

41. Fact #7
• Editorial Principles
•
Concise & Accurate: get to the
point instantly
•
Creative & Photographic: catch
the attention
•
Active & Interactive: update
frequently and make room for
interaction

42. Tip #7
Customize and Differentiate!

43. Myth #8
There will be negative posts!

44. Fact #8
•
Then you had better hurry up!
•
Negative posts will appear
somewhere ultimately
•
They had better appear in your
space so that you can respond
• Let them speak

45. Tip #8
Social media gives you more
opportunities to tell your side of
story!

46. Social Media Strategy

47. Focused

48. Focused
•
Solidify, deepen and extend Trusted
Connections, including supporters
and partners
•
Select Social Media platforms by
evaluating its appropriateness in
reaching and bridging target
communities

49. Coherent

50. Coherent
•
The selected Social Media
platforms should work in coherence
for organization’s vision
•
Each platform should have a clear
and unique role in the whole puzzle:
“There’s a platform for that!”

51. Coherent
•
Establish linkage among the chosen
Social Media platforms to enhance
coherence
•
Relevance and proper coordination
are more important than the number
of platforms chosen

52. Sustainable

53. Sustainable
•
Empower, educate and mobilize the
Connections for Sharing, Interaction
and Participation
•
Share Together, Interact Together
and Grow Together

54. Sustainable
• Doable
• 20/80 20/80 Rule
• Simplicity is key
• “Simplicity is the ultimate
sophistication.” ~ Da Vinci
•
Ease of use for all (staff,
supporters, partners, etc.)

55. Facing the Social Networking Revolution, you need to...

56. Think Different

57. Are you ready?

58. Q&A

59. In search of excellence for HIM