Personal Brand Exploration Project for Music Business : Project & Portfolio I

1. PERSONAL BRAND EXPLORATION
Tamara Graham
Project & Portfolio I: Week 1
October 3, 2022

2. My name is Tamara Graham, aka Tam
Supreme. I grew up in NY, in love with
advertising. I always wanted to be a part of
creating fun images to promote any person ,
product or service. I enjoy bringing people of
different specialties together to succeed in
large projects. I have management and
recruiting experience from my past
entrepreneurial endeavors. My goal is to use
my skills to help music artists and music
companies reach new levels of success by
improving processes and connection with the
target market.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Public Relations Manager
• Management Analyst
• Project Management Specialist
BRAND ARCHETYPE - I encourage my
clients to create. I encourage my
clients to create new and exciting
content and events to help reach
their goals.
MANAGER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. Music and Media Companies
TARGET AUDIENCE
Chris Stringfellow
Outreach Plan:
• I will ask to connect.
• LinkedIn message
• I will follow up with this person after I graduate.
PROFILE
PICTURE Talent Acquisition at Spotify
Prophet Guillory
Outreach Plan:
• I will fix my LinkedIn page.
• LinkedIn message
• I will follow up with this person after I graduate.
PROFILE
PICTURE Artist Relations at Apple Music
Erika Miranda Outreach Plan:
• I will fix my LinkedIn page to reflect myself better.
• LinkedIn message
• I will follow up after I graduate.
PROFILE
PICTURE
Manager HR at BET, Paramount

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to open a studio/creative space for artists.
‣Within 6 months after graduation, I will create
the business plan for my space. In the
following 6 months, I will acquire funding and a
location for the space.
Mid Term: (2030)
• I want to franchise the studio/creative space.
‣I am going to really perfect the business
model, create all the necessary documents,
and sell to my first franchisee by 2030.
Long Term: (2042)
• I want to be financially free by age 50.
‣I am going to stay aware of all my debts and
knock them down one by one, starting now. I
am going to use my LLCs to house any future
debts.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
LinkedIn, Facebook, social media Novice / Adept / Expert
Writing/Editing Copy Novice / Adept / Expert
Monitoring Processes Novice / Adept / Expert
Microsoft Project
SOFT
HARD
Novice / Adept / Expert
Salesforce Novice / Adept / Expert
Planning Novice / Adept / Expert
Negotiation Novice / Adept / Expert

7. I help music artists & related companies
solve business problems by exploring
creative marketing and organizational
solutions.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales professional, Macy’s
• Image consultant / Stylist, Independent
• Business owner, Luxe Skin Studio
Education:
• Project Management Certificate, Google
(Exp. 2022)
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Top Sales of the Week, Macy’s, over 30
times until 2020
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Amanda Darling
Education:
• Music Business, B.S., Full Sail University (Exp. 2023)
Leadership Experience:
• Operations management
Skills and Proficiencies:
• Microsoft Office - 1 endorsement
• Operations management - 1 endorsement
• Communication - 1 endorsement
Tamara A. Graham
Overall Online Presence:
• Amanda has 438 connections. Her banner image is
customized. Her headshot is professional. The profile
details Amanda’s education, goals, and skills. She does
not have any published articles that I can find. She
does not appear on the first 3 pages of her Google
search at all. Her LinkedIn URL is customized.
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Spa manager, Hollywood Glamour Day Spa
• Co-Founder / Operations manager, Garden Grind Lawn
care
Skills and Proficiencies:
• Customer Service - 7 endorsements
• Social Networking - 6 endorsements
• Strategic Planning - 3 endorsements
Overall Online Presence:
• Tamara has 107 connections. Her banner image is
customized. Her headshot is professional. Her profile is
too detailed. Some information may be irrelevant. She
has 1 published article. She is active on Instagram. Her
LinkedIn URL is customized.
• Grade: Great , 80 out of 100
Industry Experience:
• None

10. COMPETITION
Sara Wallach
Noteworthy Experience:
• Youth Commercial Talent Agent, Abrams Artists
Agency
• Casting Intern, Binder Casting
Tamara A. Graham
HEADSHOT HEADSHOT
Industry Experience:
• Executive Assistant, Spotify
Education:
• Mass Communication/Media Studies, B.A., The
University of Georgia
Skills and Proficiencies:
• Microsoft Office - 2 endorsements
• Social Media - 2 endorsements
• Blogging - 1 endorsement
Overall Online Presence:
• Sara has 298 connections. Her banner image is not
customized. Her headshot is professional. Her profile is
detailed. She does not have any published articles. She
is active on Facebook. Her LinkedIn URL is not
customized.
• Grade: Great , 80 out of 100
Industry Experience:
• None
Education:
• Music Business, B.S, Full Sail University (Exp. 2024)
Leadership Experience:
• Spa manager, Hollywood Glamour Day Spa
• Co-Founder / Operations manager, Garden Grind Lawn
Care
Skills and Proficiencies:
• Customer Service - 7 endorsements
• Social Networking - 6 endorsements
• Strategic Planning - 3 endorsements
Overall Online Presence:
• Tamara has 107 connections. Her banner image is
customized. Her headshot is professional. Her profile is
too detailed. Some information may be irrelevant. She
has 1 published article. She is active on Instagram. Her
LinkedIn URL is customized.
• Grade: Great, 80 out of 100

11. BRAND POSITION
For music artists and companies who want to take
their business to a new level, I provide business
analysis and creative solutions. I promise to think
outside of the box and try things that have not
been done yet.
“THE FIXER”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Artist Management Association
‣ No upcoming events | Online
• Music Managers Forum
‣ TBD | NY Community Meet Up, TBD
• International Music Managers Forum
‣ TBD | Online
Digital Marketing
• Primary Content: I will publish content exploring the careers of
different artists and how management choices affected their
success.I will also post content celebrating new music and art.
I will also post about artists I am managing.
• Primary Tools: I will use Instagram and LinkedIn. I will post to
Instagram stories everyday. I will have a new post once a
week. I will post to LinkedIn once a week.
• Website: I will use my digital portfolio as a roadmap for what I
should be doing to grow in my career.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My perfect mentor is Scooter Braun. He has managed
several international music stars. He started out by
promoting events in college and eventually discovered
Justin Bieber and promoted his career out of his own
pocket. He is now founder of his own entertainment
management company. I would like to learn from him.
Formal Education
• Music Business, B.S., Full Sail University, Exp. 2024
• Program Management Certificate, Exp. 2022
Technical Skills
• Learn Salesforce Software- Salesforce, OCTOBER
2022
• Learn Microsoft Project - Microsoft, NOVEMBER 2022
Soft Skills
• Study planning & organization techniques - online
study + books, ONCE A WEEK

14. Tam Supreme
You know how you want to attract attention your business? Well, what I do
is encourage you to create content and events that attract attention. In fact, I
have helped many clients visually and artistically tell a story that impacted
the way they were viewed very positively. Suave Supreme is one such
example.
Picture of You
Goes Here

15. REFERENCES
Darling, A. (n.d.). Amanda Darling: Aspiring A&R/Music
Manager. LinkedIn.
https://www.linkedin.com/in/amandamdarling/
Management analysts. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/13-1111.00
Project management specialists. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/13-1082.00
Public relations managers. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/11-2032.00
Wallach, S. (n.d.). Sara Wallach: Executive Assistant at
Spotify. LinkedIn. https://www.linkedin.com/in/sara-wallach-
14b241a9/