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![PROFESSION
Potential Job Titles
:
1. Singer
2. Agents and Business Manager
3. Historian
BRAND ARCHETYPE -The way I
approach my work is with a drive.
When something needs to be done
to move the artist or business to the
next level, everything else has to
wait. This is part of the Relevance
that was included on assignment
one. You can’t be revenant if you
aren’t moving quickly. The music
business is fast and so SHOULD
the workers in the
fi
eld.
[Artist Management] for Artists]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/brandingexploration-210430025743/85/Brand-Exploration-Desmond-Roberson-3-320.jpg)
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Brand Exploration- Desmond Roberson
- 1. PERSONAL BRAND EXPLORATION Desmond Roberson Project & Portfolio I: Week 1 April 6, 2021
- 2. I became afather at 15, & married at 18. By the age of 25, I had 8 children. THIS is a very unique situation. However, by being a husband and father of so many, I learned organizational skills that bleed over into my music career (which started when I was 12 years old). IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles : 1.Singer 2. Agents and Business Manager 3. Historian BRAND ARCHETYPE -The way I approach my work is with a drive. When something needs to be done to move the artist or business to the next level, everything else has to wait. This is part of the Relevance that was included on assignment one. You can’t be revenant if you aren’t moving quickly. The music business is fast and so SHOULD the workers in the fi eld. [Artist Management] for Artists] Picture Relevant to Your Industry Goes Here
- 4. • DEMOGRAPHICS: Basedon the type of music I create and some research, my target audience is between ages 18-50. Black Males • PSYCHOGRAPHICS: Christian believers who value Love, honor, forgiveness, and integrity • IDEAL AUDIENCE MEMBERS: BandGeek Music Grou p • Motown Gospel • Harvey Watkins , Jr TARGET AUDIENCE
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2022) • I plan to release a single. Before we do, we have to make edits to the record and make it as polished as possible so it can compete with the best in the business of music. • March 202 2 Mid Term: (2022 ) • I plan to radio service the single for mid next year, which is around the time of graduation. After that, if the song is serviced correctly, we should be on the charts. This (in my opinion) makes it a hit . • June 202 2 Long Term: (2023 ) • I plan to keep making great music until I have at least a gold record. I plan to become a member of the academy and submit the music to the Grammys. • January 2023
- 6. SKILLS ANALYSIS Notable Skills& Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Graphic Software 98% Presentation software 85% Work Ethic 95% Social 80% SOFT HARD Accounting 15% Website creation 15% Hearing Sensitivity 35% Social 80% SOFT HARD
- 7. I will alwaysmake quality music that will inspire & motivate by being dedicated to my craft. PROMISE
- 8. CREDENTIALS Work Experience : • Managerof a local group for 10 years • Released 2 locally successful music projects • Performance Manager for CDK Global (managing 157 stores) • Professional performer for 23 years Education: • Media Communication Certi fi cation- Full Sail University-2015 Awards: • Won 2 Rhythm Of Gospel Awards with the group Desmond Roberson & The Roberson Bunch . Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Darnell Williams Industry Experience : •National Recording Artis t • Record label owner Education : • Indiana State University Leadership Experience : • Lead singer of a successful band • Head of his label Skills and Pro fi ciencies : • Skillful Singer & Musician (multiple instruments ) • Produce r • Songwriter Desmond Roberson Overall Online Presence : • 247 connections, banner image is NOT customized, professional headshot, pro fi le isnt detailed, No published articles, semi active on other social media, LinkedIn URL is not customize d • Grade: Poor , 15 out of 100 Industry Experience : • Regional Recording Artist • Actor • Author Education : • Full Sail University Leadership Experience : • Leader of a Family Group • Director of Music at local church Skills and Pro fi ciencies : • Singer • Songwriter • Musician Overall Online Presence : • 68 connections, banner image is NOT customized, professional headshot, pro fi le isnt detailed, No published articles, Very active on other social media, LinkedIn URL is not customize d • Grade: Poor , 20 out of 100
- 10. COMPETITION T’Mil Curtis Noteworthy Experience : •Radio servicer for multiple artists • Record Label CEO Desmond Roberson HEADSHOT HEADSHOT Industry Experience : • Personal Management • Write r • Branding Coach Education : • Midwest School of Theology Skills and Pro fi ciencies : • Marketing specialis t • Industry Coach • Speaking Overall Online Presence : • 500+ connections, banner image NOT customized, professional headshot, the pro fi le is detailed, No published articles, active on other social media, LinkedIn URL is not customize d • Grade: Average, 40 out of 100 Industry Experience : Industry Experience : • Regional Recording Artist • Actor • Author Education : • Full Sail University Leadership Experience : • Leader of a Family Group • Director of Music at local church Skills and Pro fi ciencies : • Singer • Songwriter • Musician Overall Online Presence : • 68 connections, banner image is NOT customized, professional headshot, pro fi le isnt detailed, No published articles, Very active on other social media, LinkedIn URL is not customize d • Grade: Poor , 20 out of 100
- 11. BRAND POSITION Good Musicand A good heart equals good business right from the start! LETS WORK! “DESMOND J”
- 12. NETWORKING & MARKETING Industry Events& Organization s • The Grammys Academy ‣ 202 2 • The Stellar Awards Show ‣ 2022 | Las Vega s • SAGMA Academy ‣ 2022 Digital Marketing • Primary Content: By being a business owner and artist, the best content is the music itself. Posting videos of performing the songs or physically making the music in the studio will be the best content to post. • Primary Tools: The primary platform that has worked for me and continues to work is Facebook and Instagram. Twitter, Clubhouse, & Snapchat will also be used, but not as my primary. According to research, posting daily or at least 3 times a week on Facebook. • Website: Lastly, I will have my portfolio available online so that potential clients will be able to read and visually see my work and even possibly video of how I operate as a artist and Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Mentorsdon’t have to be in the same fi eld. Mentors are people who strive to do what they do best and empower others during the process. That’s the kind of mentor I want. Being a positive person is the only lifestyle I require of that person. My musical, spiritual, and life coach has been part of my life for over a decade. Formal Education • Entertainment Business • Full Sail University Technical Skills • Computer based training software - eLearning on LinkedIn July 2021 • Music Editing Software - YouTube, Jan 2022 Soft Skills • Critical Thinking LinkedIn, April 2021
- 14. Desmond Roberson You knowhow most managers push their artists in the wrong direction for the sake of money? Well what I do is fi nd great talent that I’m passionate about and use my personal experience as an artist to guide that individual to make their own paths. From there, we use our resources to assist their vision. In fact, it’s the same way I’ve been able to be locally successful. We use our resources along with the talent and build relationships that ultimately furthers the careers of our artists. “
- 15. REFERENCES The Mind ToolsContent Team By the Mind Tools Content Team, Team, T., Wrote, M., Wrote, I., & Wrote, B. (n.d.). Crafting an elevator pitch: Introducing your company quickly and compellingly. Retrieved April 07, 2021, from https://www.mindtools.com/pages/ article/elevator-pitch.htm (Critical Thinking Online Class | LinkedIn Learning, formerly Lynda.com, 2021) https://www.linkedin.com/learning/critical- thinking?src=go-pa&veh=sem_src.go-pa_c.LLS- C_NAMER_All_US_Search_Google-NB_DR-PRS_Broad_Course- DSA_All_English_Core_pkw._pmt.b_pcrid.473973899272_pdv.m_ plc._trgid.aud-1144395402220:dsa-977546802167_net.g_learning &trk=sem_src.go-pa_c.LLS-C_NAMER_All_US_Search_Google- NB_DR-PRS_Broad_Course- DSA_All_English_Core_pkw._pmt.b_pcrid.473973899272_pdv.m_ plc._trgid.aud-1144395402220:dsa-977546802167_net.g_learning &mcid=6626616148786065462&cname=&camid=11414361530&a sid=110361572543&targetid=aud-1144395402220:dsa-977546802 167&crid=473973899272&placement=&dev=m&ends=1&gclid=Cj wKCAjwjbCDBhAwEiwAiudBy-N9q_kHagP7NX3Nhd- pRTRQk6WXYdnW- Q2Ctc_KnxmZ7pAWxRxX0RoClDkQAvD_BwE&gclsrc=aw.ds Onet Online. (2021,March 23). Showing top 20 occupations for Music. Closest matches are shown fi rst. https:// www.onetonline.org/ fi nd/quick?s=Music+ Marketing Evolution. (2021). Steps to Find Your Target Audience. https://www.marketingevolution.com/marketing-essentials/target- audienc e twinklez. (2012,Feb 27). Target audience gospel. https:// www.slideshare.net/mobile/twinklez/target-audeince-gospel Majewski, G. (2020,March 4). The Grammy process for independent musicians. https://diymusician.cdbaby.com/music- career/the-grammy-process-for-independent-musicians / Onet Online. (2021,March 23). Agents and Business Managers of Artists, Performers, and Athletes. https://www.onetonline.org/link/ summary/13-1011.0 0 The Stellar Awards.https://thestellarawards.com/forms/ sagma2019.pdfresearc h Myers, L. (2020,July 10). How Often To Post On Social Media: 2020 Success Guide. https://louisem.com/144557/often-post- social-media Mind Tools. (2021). Crafting an Elevator Pitch.https:// www.mindtools.com/pages/article/elevator-pitch.ht m Onet Online. (2021,March 23). Musicians and Singers. https:// www.onetonline.org/link/summary/27-2042.00