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PERSONAL BRAND EXPLORATION
Daphnee Bazile
Project & Portfolio I: Week 1
August 5, 2023
My name is Daphnee Bazile and I would like to
give you a short introduction about myself. As
the youngest of three in my family household,
people expected me to be spoiled and babied. I
was neither spoiled or babied, I was pushed to
work hard and follow my dreams. My father
always told us growing up to be a leader not a
follower. That important lesson gave me the
determination to find happiness outside of the
normalities of the Haitian community and pursue
a career in Entertainment. Now I’m on the track
to work with independent artist to broadening
their outreach in the world.
IDENTITY
PROFESSION
Potential Job Titles:
• Talent Representative
• Talent Agent
• Agent
Creator Brand Archetype - I
showcase myself by doing, creating,
or bringing people together. I get to
use my creativity and imagination to
bring my visions to life.
Agents and Business Managers for Artist, Performers, a
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Tony Landero
Outreach Plan:
• I would need to complete my degree program, learn the
proper channels of the scouting world and research
some new talent he might be interested in working with.
• The most common way would be LinkedIn but I would
personally email him a cover letter explaining my
desires and credentials.
• I would follow up in a 24-48 hours with another email.
Talent Scout at Sony Music
Roy Kim
Outreach Plan:
• I would need to complete my degree program, solidify a
career path and seek out the position.
• I would message Roy on his LinkedIn to make direct
contact and also apply to the LiveNation career page.
• I would wait 24 hours before following up on the status
of an open position.
Recruiting Manger at Live
Nation
Lindsay Greenmail
Outreach Plan:
• I would need to complete my degree program, solidify a
career path and seek out the position.
• LinkedIn seems to be the public way to get in touch with
her.
• I would seek out her email and send a follow up email
right after sending in the application.
Director, Talent Acquisition
at Warner Music Group
GOALS
Short Term: (Immediately After Graduation, 2025)
• I will land an Entry Level Assistant A&R position at
Sony Music, LiveNation, and/or Warner Music Group.
‣I will send 1 application a week for 6 months to
each company.
Mid Term: (2030)
• I would be preparing to work as Artist Support
Specialist at Sony, LiveNation, and/or Warner Music
Group.
‣I will have 500 people added to my LinkedIn
connections.
Long Term: (2040)
• Settle in a Senior Director, A&R at Sony Music,
LiveNation, and/or Warner Music Group.
‣I would need to have 15 mainstream artist
under my representation.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Instant Messaging
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Coordination Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Speaking Novice / Adept / Expert
I help independent artist break into
international music streams by negotiating
deals on their behalf.
PROMISE
CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Artist Management, K.Was.I., leadership
roles
Education:
• Certification in the Integrated
Conservatory, American Musical and
Dramatic Academy
•
• Music Business Program, B.S., Full Sail University (Exp. 2025)
Awards:
• New York State Assembly Citation
COMPETITION
LaShantee Evans
Industry Experience:
• Warner Music Group Internship
Education:
• Entertainment Business Program, B.S., Full Sail
University (2022)
• Bachelor of Applied Science, Interior Design, The Art
Institues (2006-2009)
Leadership Experience:
• Founder of Parker & Pierce Agency, LLC
• A&R Scout RYSE UP Inc.
Skills and Proficiencies:
• Customer Service- 17 endorsements
• Microsoft Office - 13 endorsements
• Sales - 13 endorsements
Daphnee Bazile
Overall Online Presence:
• 500+ LinkedIn connections, Waner Music Group
banner, professional headshot, very detailed
information on profile, no published articles, not active
on social media, linkedin.com/in/lashantee-evans
• Grade: Above Average, 95 out of 100
Industry Experience:
• No industry experience
Education:
• Music Business Program, B.S., Full Sail University
(Exp. 2025)
• Certification in the Integrated Conservatory, AMDA
(2019)
Leadership Experience:
• Music Video Creative Director
• High School Marching Band Drum Major
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Sales - 0 endorsements
• Data Entry - 0 endorsements
Overall Online Presence:
• 8 connections, blank banner, nice but unprofessional
headshot, little information on profile, no published
articles, active on Instagram, Twitter, TikTok,
Facebook, linkedin.com/in/daphnee-bazile-5b642a234
• Grade: Poor, 45 out of 100
COMPETITION
Preston Rodie
Noteworthy Experience:
• A&R, Warner Music Group
• A&R, RCA Records
Daphnee Bazile
HEADSHOT
Industry Experience:
• A&R Warner Bros. Records
Education:
• Business Marketing, W.P. Carey School of Business,
Arizona State University, (2008-2012)
Skills and Proficiencies:
• A&R - 20 endorsements
• Music - 40 endorsements
• Studio Engineering - 26 endorsements
Overall Online Presence:
• 500+ connections, blank banner, professional
headshot, not extremely detailed profile, 6 published
articles, active on Twitter, linkedin.com/in/prestonrodie
• Grade:Average, 85 out of 100
Industry Experience:
• No industry experience
Education:
• Music Business Program, B.S., Full Sail University
(Exp. 2025)
• Certification in the Integrated Conservatory, AMDA
(2019)
Leadership Experience:
• Music Video Creative Director
• High School Marching Band Drum Major
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Sales - 0 endorsements
• Data Entry - 0 endorsements
Overall Online Presence:
• 8 connections, blank banner, nice but unprofessional
headshot, little information on profile, no published
articles, active on Instagram, Twitter, TikTok,
Facebook, linkedin.com/in/daphnee-bazile-5b642a234
• Grade: Poor, 45 out of 100
BRAND POSITION
For employers who search for loyal and dedicated
mentees, I provide a family oriented work mindset
because love should always have a place in the
work we help bring to the world.
“DEDICATED DAPH”
NETWORKING &
MARKETING
Industry Events & Organizations
• J.P. Morgan’s Global Tech., Media, and Communication
Conference
‣ May 2024 | Boston, MA
• Live Nation Annual Job Fair
‣ August 2024 | Camden, NJ
• Music Biz Conference
‣ May 2024 | Nashville, TN
Digital Marketing
• Primary Content: I would start making content that focuses
directly on musicians who want different ways of promoting
themselves and how to find events catered to them.
• Primary Tools: TikTok, Instagram, and YouTube let me reach
a wider audience across the world. These platforms are the
quickest and easiest ways to reach a larger demographic.
• Website: My brand website would have to promote
independence and self-awareness. I want people to come on
that site and see that I am a self-made and dedicated person.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• Lanre Gaba would be the ideal mentor for me. Both of
our families are immigrants and found a home in New
Jersey. She is an example of stepping out of the
normalities of our culture. December 2024
Formal Education
• Music Business Program, B.S., Full Sail University
(Exp. June 2025)
Technical Skills
• Analytical/ Scientific Software - Simple Learn, August
2024
• Office Suite Software - Go Skills, August 2024
• Video Creation and Editing Software- Adobe Premiere
Pro Video Editing, September 2024
Soft Skills
• Complex Problem Solving - MIT Management, March
2024
• Judgment and Decision Making - UMBC Training
centers, March 2024
• Persuasion - The Art of Persuasion, April 2024
Daphnee Bazile
You know any struggling artist not knowing where to start? Well, what I do is
connect new artist with producers that will elevate their sound. In fact, I’ve
connected artist like K.Was.I. with 4 music producers and audio engineers.
REFERENCES
30+ “tony lander” profiles | linkedin. (n.d.-a).
https://www.linkedin.com/pub/dir/Tony+/Lander
Alison Free Online Courses. (n.d.). The Art of Persuasion: Free
Online Course: Alison. Free Online Courses, Classes
and Tutorials. https://alison.com/course/the-art-of-
persuasion
Chris, A. (2023, May 27). 10 best video editing courses online
(free & paid). reliablesoft.net.
https://www.reliablesoft.net/best-video-editing-
courses/#course2
Data Analytics course online certification [with jobassist*].
Simplilearn.com. (n.d.).
https://www.simplilearn.com/data-analyst-masters-
certification-training-course
Joeyech. (2022, April 6). Lanre Gaba, co-president of Black
Music at Atlantic Records, gives insight on working with
Gucci Mane, cardi B and more. XXL Mag.
https://www.xxlmag.com/lanre-gaba-interview-gucci-
mane-cardi-b/
Judgment and decision making. UMBC Training Centers.
(2018, November 28).
https://www.umbctraining.com/courses/Judgment-and-
Decision-Making/
LaShantee “Lala” evans - emerging talent associate a&r -
linkedin. (n.d.-b). https://www.linkedin.com/in/lashantee-
evans
Lindsay Greenman | Linkedin. (n.d.-c).
https://www.linkedin.com/in/lindsay-greenman-36354542
Microsoft Office Suite: Online Training Course. GoSkills.com.
(n.d.). https://www.goskills.com/Bundle/Microsoft-Office-
Suite
Preston Rodie - A&R - Warner Music Group | linkedin. (n.d.-d).
https://www.linkedin.com/in/prestonrodie
Roy Kim - Recruiting manager - live nation entertainment -
linkedin. (n.d.-e). https://www.linkedin.com/in/roy-kim-
40091898
Understanding and solving complex business problems. MIT.
(n.d.). https://executive.mit.edu/course/understanding-
and-solving-complex-business-
problems/a056g00000URaNBAA1.html

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Bazile_Daphnee_DMBS_PB1_2023-08.pptx

  • 1. PERSONAL BRAND EXPLORATION Daphnee Bazile Project & Portfolio I: Week 1 August 5, 2023
  • 2. My name is Daphnee Bazile and I would like to give you a short introduction about myself. As the youngest of three in my family household, people expected me to be spoiled and babied. I was neither spoiled or babied, I was pushed to work hard and follow my dreams. My father always told us growing up to be a leader not a follower. That important lesson gave me the determination to find happiness outside of the normalities of the Haitian community and pursue a career in Entertainment. Now I’m on the track to work with independent artist to broadening their outreach in the world. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Talent Representative • Talent Agent • Agent Creator Brand Archetype - I showcase myself by doing, creating, or bringing people together. I get to use my creativity and imagination to bring my visions to life. Agents and Business Managers for Artist, Performers, a
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Tony Landero Outreach Plan: • I would need to complete my degree program, learn the proper channels of the scouting world and research some new talent he might be interested in working with. • The most common way would be LinkedIn but I would personally email him a cover letter explaining my desires and credentials. • I would follow up in a 24-48 hours with another email. Talent Scout at Sony Music Roy Kim Outreach Plan: • I would need to complete my degree program, solidify a career path and seek out the position. • I would message Roy on his LinkedIn to make direct contact and also apply to the LiveNation career page. • I would wait 24 hours before following up on the status of an open position. Recruiting Manger at Live Nation Lindsay Greenmail Outreach Plan: • I would need to complete my degree program, solidify a career path and seek out the position. • LinkedIn seems to be the public way to get in touch with her. • I would seek out her email and send a follow up email right after sending in the application. Director, Talent Acquisition at Warner Music Group
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • I will land an Entry Level Assistant A&R position at Sony Music, LiveNation, and/or Warner Music Group. ‣I will send 1 application a week for 6 months to each company. Mid Term: (2030) • I would be preparing to work as Artist Support Specialist at Sony, LiveNation, and/or Warner Music Group. ‣I will have 500 people added to my LinkedIn connections. Long Term: (2040) • Settle in a Senior Director, A&R at Sony Music, LiveNation, and/or Warner Music Group. ‣I would need to have 15 mainstream artist under my representation.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Instant Messaging SOFT HARD Novice / Adept / Expert Spreadsheet Software Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Coordination Novice / Adept / Expert Accounting Software SOFT HARD Novice / Adept / Expert Presentation Software Novice / Adept / Expert Negotiation Novice / Adept / Expert Speaking Novice / Adept / Expert
  • 7. I help independent artist break into international music streams by negotiating deals on their behalf. PROMISE
  • 8. CREDENTIALS Work Experience: • Previous jobs, projects, leadership roles • Artist Management, K.Was.I., leadership roles Education: • Certification in the Integrated Conservatory, American Musical and Dramatic Academy • • Music Business Program, B.S., Full Sail University (Exp. 2025) Awards: • New York State Assembly Citation
  • 9. COMPETITION LaShantee Evans Industry Experience: • Warner Music Group Internship Education: • Entertainment Business Program, B.S., Full Sail University (2022) • Bachelor of Applied Science, Interior Design, The Art Institues (2006-2009) Leadership Experience: • Founder of Parker & Pierce Agency, LLC • A&R Scout RYSE UP Inc. Skills and Proficiencies: • Customer Service- 17 endorsements • Microsoft Office - 13 endorsements • Sales - 13 endorsements Daphnee Bazile Overall Online Presence: • 500+ LinkedIn connections, Waner Music Group banner, professional headshot, very detailed information on profile, no published articles, not active on social media, linkedin.com/in/lashantee-evans • Grade: Above Average, 95 out of 100 Industry Experience: • No industry experience Education: • Music Business Program, B.S., Full Sail University (Exp. 2025) • Certification in the Integrated Conservatory, AMDA (2019) Leadership Experience: • Music Video Creative Director • High School Marching Band Drum Major Skills and Proficiencies: • Customer Service - 0 endorsements • Sales - 0 endorsements • Data Entry - 0 endorsements Overall Online Presence: • 8 connections, blank banner, nice but unprofessional headshot, little information on profile, no published articles, active on Instagram, Twitter, TikTok, Facebook, linkedin.com/in/daphnee-bazile-5b642a234 • Grade: Poor, 45 out of 100
  • 10. COMPETITION Preston Rodie Noteworthy Experience: • A&R, Warner Music Group • A&R, RCA Records Daphnee Bazile HEADSHOT Industry Experience: • A&R Warner Bros. Records Education: • Business Marketing, W.P. Carey School of Business, Arizona State University, (2008-2012) Skills and Proficiencies: • A&R - 20 endorsements • Music - 40 endorsements • Studio Engineering - 26 endorsements Overall Online Presence: • 500+ connections, blank banner, professional headshot, not extremely detailed profile, 6 published articles, active on Twitter, linkedin.com/in/prestonrodie • Grade:Average, 85 out of 100 Industry Experience: • No industry experience Education: • Music Business Program, B.S., Full Sail University (Exp. 2025) • Certification in the Integrated Conservatory, AMDA (2019) Leadership Experience: • Music Video Creative Director • High School Marching Band Drum Major Skills and Proficiencies: • Customer Service - 0 endorsements • Sales - 0 endorsements • Data Entry - 0 endorsements Overall Online Presence: • 8 connections, blank banner, nice but unprofessional headshot, little information on profile, no published articles, active on Instagram, Twitter, TikTok, Facebook, linkedin.com/in/daphnee-bazile-5b642a234 • Grade: Poor, 45 out of 100
  • 11. BRAND POSITION For employers who search for loyal and dedicated mentees, I provide a family oriented work mindset because love should always have a place in the work we help bring to the world. “DEDICATED DAPH”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • J.P. Morgan’s Global Tech., Media, and Communication Conference ‣ May 2024 | Boston, MA • Live Nation Annual Job Fair ‣ August 2024 | Camden, NJ • Music Biz Conference ‣ May 2024 | Nashville, TN Digital Marketing • Primary Content: I would start making content that focuses directly on musicians who want different ways of promoting themselves and how to find events catered to them. • Primary Tools: TikTok, Instagram, and YouTube let me reach a wider audience across the world. These platforms are the quickest and easiest ways to reach a larger demographic. • Website: My brand website would have to promote independence and self-awareness. I want people to come on that site and see that I am a self-made and dedicated person. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Lanre Gaba would be the ideal mentor for me. Both of our families are immigrants and found a home in New Jersey. She is an example of stepping out of the normalities of our culture. December 2024 Formal Education • Music Business Program, B.S., Full Sail University (Exp. June 2025) Technical Skills • Analytical/ Scientific Software - Simple Learn, August 2024 • Office Suite Software - Go Skills, August 2024 • Video Creation and Editing Software- Adobe Premiere Pro Video Editing, September 2024 Soft Skills • Complex Problem Solving - MIT Management, March 2024 • Judgment and Decision Making - UMBC Training centers, March 2024 • Persuasion - The Art of Persuasion, April 2024
  • 14. Daphnee Bazile You know any struggling artist not knowing where to start? Well, what I do is connect new artist with producers that will elevate their sound. In fact, I’ve connected artist like K.Was.I. with 4 music producers and audio engineers.
  • 15. REFERENCES 30+ “tony lander” profiles | linkedin. (n.d.-a). https://www.linkedin.com/pub/dir/Tony+/Lander Alison Free Online Courses. (n.d.). The Art of Persuasion: Free Online Course: Alison. Free Online Courses, Classes and Tutorials. https://alison.com/course/the-art-of- persuasion Chris, A. (2023, May 27). 10 best video editing courses online (free & paid). reliablesoft.net. https://www.reliablesoft.net/best-video-editing- courses/#course2 Data Analytics course online certification [with jobassist*]. Simplilearn.com. (n.d.). https://www.simplilearn.com/data-analyst-masters- certification-training-course Joeyech. (2022, April 6). Lanre Gaba, co-president of Black Music at Atlantic Records, gives insight on working with Gucci Mane, cardi B and more. XXL Mag. https://www.xxlmag.com/lanre-gaba-interview-gucci- mane-cardi-b/ Judgment and decision making. UMBC Training Centers. (2018, November 28). https://www.umbctraining.com/courses/Judgment-and- Decision-Making/ LaShantee “Lala” evans - emerging talent associate a&r - linkedin. (n.d.-b). https://www.linkedin.com/in/lashantee- evans Lindsay Greenman | Linkedin. (n.d.-c). https://www.linkedin.com/in/lindsay-greenman-36354542 Microsoft Office Suite: Online Training Course. GoSkills.com. (n.d.). https://www.goskills.com/Bundle/Microsoft-Office- Suite Preston Rodie - A&R - Warner Music Group | linkedin. (n.d.-d). https://www.linkedin.com/in/prestonrodie Roy Kim - Recruiting manager - live nation entertainment - linkedin. (n.d.-e). https://www.linkedin.com/in/roy-kim- 40091898 Understanding and solving complex business problems. MIT. (n.d.). https://executive.mit.edu/course/understanding- and-solving-complex-business- problems/a056g00000URaNBAA1.html

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.