Samantha wants to help overlooked artists achieve their goals by providing studio space for recording demos and albums. She has a passion for music from a young age and hopes to change how people overlook certain artists. Her short term goals are to get an internship with a talent agent to learn the business and her long term goal is to build her own company representing artists.
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2. I've had a passion for music that started at a
really young age. I wanted to be like my brother
because he was in the school band. Now that
I've experienced middle and high school band as
well as college I just hope to shed light on the
people who think they aren't good enough. I too
at one point thought I wasn't good enough and
nobody should feel that way. I want to change
the way people over look certain artists.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Talent Director
• Advertising Sales Agent
BRAND ARCHETYPE – I care for
the people around me more than
myself. My job is to help others
achieve their goals whilst achieving
my own.
Business for the Music Industry
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Michelle Jubelirer
Outreach Plan:
• I will write out questions I may need answered.
• I will send a detailed email to both available email
addresses
• I will follow up in a professional and in a timely manner.
Chair and CEO at Capitol
Records
Hartwig Masuch
Outreach Plan:
• I will get in contact with people under him in order to get
in touch.
• I will send a detailed email to the email address
provided.
• I will follow up in a professional and in a timely manner
so I know I will get a response.
CEO at BMG
Maria Weaver
Outreach Plan:
• I will come up with detailed notes, so I can hit every
point needed.
• I will send a detailed email to the email address
provided.
• I will follow up in a professional and timely manner in
hopes for a response.
President at Warner Music
Group
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I hope to get an internship job with a talent agent.
‣I will learn the ways of certain talent agents so
I can eventually grow my own business
Mid Term: (2029)
• Start planning my own business whilst working
for a record label
‣I will plan my own business out while at the
height of my career. I should have this all in
order by June 2030
Long Term: (2037)
• Build my own company and start taking clients
‣Start building my company shortly after its
planned and should be completely built and
ready for clients by November 2037
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft PowerPoint Novice / Adept / Expert
Organization Novice / Adept / Expert
Communication Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft PowerPoint Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
7. I help over looked artists achieve their goals
by providing space to work.
PROMISE
8. CREDENTIALS
Work Experience:
• Officer Assistant
• Customer Service
• Script Wrting for Lincoln Colleges Jump
Jive Jukebox
Education:
• Music Business Online Organization
Name
• Music Business, B.S., Full Sail University (Exp. 2023)
Awards:
• National Scholor of Collegiate Students
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Kristen Heimo
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Samantha Podshadley
Overall Online Presence:
• How many connections?, banner image customized?
No professionalism of headshot? Her Picture is a Selfie,
how detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized? Yes
• Grade: Average 50 out of 100
HEADSHOT
HEADSHOT
Industry Experience:
• Script writing
Education:
• MBBS Degree from Ful Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections? None, banner image
customized? No, professionalism of headshot? Not yet
how detailed is the profile?Just started, published
articles? No, active on other social media?,Yes is their
LinkedIn URL customized? No
• Grade: Poor 20 out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Samantha Podshadley
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot? Yes, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Average, 60 out of 100
Industry Experience:
• Script Writing
Education:
• MBBS Degree from Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections? None, banner image
customized? No, professionalism of headshot? Not yet,
how detailed is the profile? Empty , published articles?
No, active on other social media?Yes, is their LinkedIn
URL customized? No
• Grade: Poor 20 out of 100
11. BRAND POSITION
For record companies who are looking for new
artists, I provide my services to find new artists
because new sounding music is needed to keep
you in the game.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. Samantha Podshadley
You know artists are over looked? Well, what I do is provide space for artists
to record demos and established artsits a spot to record. In fact, I intend to
help a lot of people.
Picture of You
Goes Here
15. REFERENCES
advertising sales agents- 41-3011.00. O*NET OnLine.
(n.d.). Retrieved October 2, 2022, from
https://www.onetonline.org/link/summary/41-3011.00
agents and business managers of artists, performers, and
athletes - 13-1011.00. O*NET OnLine. (n.d.). Retrieved
October 2, 2022, from
https://www.onetonline.org/link/summary/13-1011.00
Hartwig Masuch. LinkedIn. (n.d.). Retrieved October 2,
2022, from https://www.linkedin.com/mwlite/in/hartwig-
masuch-a5ba573
Kristen Heimo - talent agent - talent agent | linkedin. (n.d.).
Retrieved October 2, 2022, from
https://www.linkedin.com/in/kristen-heimo-65710590
Maria Weaver - President, WMX @ Warner Music Group -
LinkedIn. (n.d.). Retrieved October 2, 2022, from
https://www.linkedin.com/in/msmariaweaver
Marissa Smith - Music agent - united talent agency |
linkedin. (n.d.). Retrieved October 2, 2022, from
https://www.linkedin.com/in/marissasmith5294
Michelle Jubelirer . LinkedIn. (n.d.). Retrieved October 2,
2022, from https://www.linkedin.com/mwlite/in/michelle-
jubelirer-920b943
talent directors- 27-2012.04. O*NET OnLine. (n.d.).
Retrieved October 2, 2022, from
https://www.onetonline.org/link/summary/27-2012.04
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
